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  • All HBS Web  (7,343)
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  • September 2004 (Revised March 2007)
  • Case

G.I. JOE: Marketing an Icon

In the winter of 2003, Billy Lagor, the Hasbro toy company's brand manager for G.I. JOE, faced a set of decisions that would ultimately determine the 2004 marketing plan for the G.I. JOE brand. Under consideration were three different ways to market the military action... View Details
Keywords: Product Positioning; Marketing Strategy; Brands and Branding; Consumer Products Industry; United States
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McGovern, Gail J. "G.I. JOE: Marketing an Icon." Harvard Business School Case 505-030, September 2004. (Revised March 2007.)
  • 05 Jul 2006
  • Working Paper Summaries

A Survey-Based Procedure for Measuring Uncertainty or Heterogeneous Preferences in Markets

Keywords: by Pai-Ling Yin; Technology; Web Services
  • 2009
  • Working Paper

Farsighted Stability for Roommate Markets

By: Bettina-Elisabeth Klaus, Flip Klijn and Markus Walzl
Using a bi-choice graph technique (Klaus and Klijn, 2009), we show that a matching for a roommate market indirectly dominates another matching if and only if no blocking pair of the former is matched in the latter (Proposition 1). Using this characterization of... View Details
Keywords: Two-Sided Platforms; Marketplace Matching; Mathematical Methods; Balance and Stability
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Klaus, Bettina-Elisabeth, Flip Klijn, and Markus Walzl. "Farsighted Stability for Roommate Markets." Harvard Business School Working Paper, No. 09-135, May 2009.
  • 13 Oct 2011
  • Working Paper Summaries

Market Competition, Government Efficiency, and Profitability Around the World

Keywords: by Paul M. Healy, George Serafeim, Suraj Srinivasan & Gwen Yu
  • 07 Jan 2002
  • Research & Ideas

How Marketing Can Reduce Worldwide Poverty

stakeholders, have your voice articulated. In the end you might not get everything you desire. But I come to you, I talk to you, I find out. The technique I might View Details
Keywords: by Martha Lagace
  • 2007
  • Working Paper

Retail Market Structure and Dynamics: A Three Country Comparison of Japan, the U.K. and the U.S.

By: Jonathan Haskel, Ron S. Jarmin, Kazuyuki Motohashi and Raffaella Sadun
This paper compares structure and dynamics of the Retail Trade Sectors in Japan, the U.K. and the U.S. This is done using confidential establishment and firm level data for each country. By using micro data we are able to perform much more detailed comparisons than... View Details
Keywords: Industry Structures; Market Entry and Exit; Jobs and Positions; Size; Performance Productivity; Japan; United Kingdom; United States
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Haskel, Jonathan, Ron S. Jarmin, Kazuyuki Motohashi, and Raffaella Sadun. "Retail Market Structure and Dynamics: A Three Country Comparison of Japan, the U.K. and the U.S." LSE/Ceriba Mimeo, January 2007. (Slides.)
  • April 2012
  • Article

The Predictive Value of Accruals and Consequences for Market Anomalies

By: Francois Brochet, Seunghan Nam and Joshua Ronen
We revisit the role of the cash and accrual components of accounting earnings in predicting future cash flows using out-of-sample predictions and market value of equity as a proxy for all future cash flows. We find that, on average, accruals improve upon current cash... View Details
Keywords: Forecasting and Prediction; Investment Return; Value; Equity; Markets; Cash Flow; Information Management; Accrual Accounting; Earnings Management; Corporate Governance; Stocks
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Brochet, Francois, Seunghan Nam, and Joshua Ronen. "The Predictive Value of Accruals and Consequences for Market Anomalies." Journal of Accounting, Auditing & Finance 27, no. 2 (April 2012).
  • Article

Stakeholder Marketing 2.0

As more companies pursue "open innovation" and adopt social networking and Web 2.0 tools, there is an emerging opportunity for them to connect with a diverse body of stakeholders and incorporate their interests and ideas. However, this also introduces many new... View Details
Keywords: Social and Collaborative Networks; Business and Stakeholder Relations
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Chakravorti, Bhaskar. "Stakeholder Marketing 2.0." Journal of Public Policy & Marketing 29, no. 1 (Spring 2010): 97–102.
  • 17 Aug 2022
  • News

To Serve and Protect the Markets

Every day, in her role as the director of the Atlanta Regional Office of the Securities and Exchange Commission (SEC), Nekia Hackworth Jones (MBA... View Details
Keywords: Margie Kelley
  • May 2010
  • Case

Alpen Bank: Launching the Credit Card in Romania

By: V. Kasturi Rangan and Sunru Yong
In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor economic conditions in Romania. However, Romania is experiencing... View Details
Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Credit Cards; Globalized Firms and Management; Product Positioning; Marketing Strategy; Service Delivery; Personal Finance; Product Launch; Banking Industry; European Union; Romania
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Rangan, V. Kasturi, and Sunru Yong. "Alpen Bank: Launching the Credit Card in Romania." Harvard Business School Brief Case 104-559, May 2010.
  • 2008
  • Working Paper

Structural Closure and Exposure: Formation of Structural Inequality in Managerial Labor Markets

By: Mikolaj Jan Piskorski
Positional advantages arise when actors obtain rewards attached to positions they occupy, but these rewards are not merited by their performance. Existing theory suggests that in competitive markets there should be no positional advantages. This paper proposes a model... View Details
Keywords: Compensation and Benefits; Jobs and Positions; Managerial Roles; Performance Improvement; Alignment; Competitive Advantage; Equality and Inequality
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Piskorski, Mikolaj Jan. "Structural Closure and Exposure: Formation of Structural Inequality in Managerial Labor Markets." Harvard Business School Working Paper, No. 08-086, April 2008.
  • TeachingInterests

MBA Elective Curriculum Business-to-Business Marketing

Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

  • Article

Market Reactions to Sovereign Litigation

By: Faisal Z. Ahmed and Laura Alfaro
Recent rulings in the ongoing litigation over the pari passu clause in Argentinian sovereign debt instruments have generated considerable controversy. Some official-sector participants and academic articles have suggested that the rulings will disrupt or impede... View Details
Keywords: Sovereign Debt; Litigation; Vulture Funds; Argentina; Sovereign Finance; Lawsuits and Litigation; Markets; Argentina
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Ahmed, Faisal Z., and Laura Alfaro. "Market Reactions to Sovereign Litigation." Capital Markets Law Journal 12, no. 2 (April 2017): 141–163.
  • February 2010 (Revised March 2016)
  • Background Note

Marketing Analysis Toolkit: Break-even Analysis

By: Thomas J. Steenburgh and Jill Avery
Marketing managers are often called upon to make recommendations for or against programs that cost money to implement. Before expenditures are made, managers want to be sure that they will be getting a return on their investment. One way of assessing this is by... View Details
Keywords: Decision Making; Investment Return; Spending; Management Analysis, Tools, and Techniques; Marketing Strategy; Strategic Planning; Mathematical Methods
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Break-even Analysis." Harvard Business School Background Note 510-080, February 2010. (Revised March 2016.)
  • 08 Aug 2011
  • News

HBS Faculty on Downgrading US Debt

  • August 2023
  • Article

Surveying the Landscape of Labor Market Threat Perceptions from Migration: Evidence from Attitudes toward Sub-Saharan African Migrants in Morocco

By: Matt Buehler, Kristin E. Fabbe and Eleni Kyrkopoulou
Morocco, once primarily known as a country of emigration and transit to Europe, has become a destination country for migrants, the majority of whom are from sub-Saharan Africa. Using an original nationally representative survey of 2,700 respondents, together with data... View Details
Keywords: Migration; North Africa; Morocco; Sub-Saharan African Migrants; Middle East; Immigration; Perception; Developing Countries and Economies; Labor; Morocco
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Buehler, Matt, Kristin E. Fabbe, and Eleni Kyrkopoulou. "Surveying the Landscape of Labor Market Threat Perceptions from Migration: Evidence from Attitudes toward Sub-Saharan African Migrants in Morocco." ILR Review 76, no. 4 (August 2023): 748–773.
  • TeachingInterests

Marketing Models Doctoral Seminar

This course is a doctoral level course on Quantitative Marketing. We will cover methodological as well as substantive topics this semester. Methodological topics include: Choice models, Entry and Exit models, Dynamic structural models, Bayesian estimation methods... View Details

  • December 2000 (Revised March 2001)
  • Background Note

Strategic Use of Music in Marketing, The: A Selective Review

By: Gerald Zaltman and Nancy Puccinelli
Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. View Details
Keywords: Communication Intention and Meaning; Music Entertainment; Marketing Strategy; Consumer Behavior; Behavior
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Zaltman, Gerald, and Nancy Puccinelli. "Strategic Use of Music in Marketing, The: A Selective Review." Harvard Business School Background Note 501-056, December 2000. (Revised March 2001.)
  • May 2022 (Revised July 2022)
  • Case

The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022

By: David B. Yoffie and Daniel Fisher
In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest... View Details
Keywords: Strategy; Artificial Intelligence; Deep Learning; Voice Assistants; Smart Home; Market Share; Globalized Markets and Industries; Competitive Strategy; Digital Platforms; AI and Machine Learning; Technology Industry; United States
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Yoffie, David B., and Daniel Fisher. "The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022." Harvard Business School Case 722-462, May 2022. (Revised July 2022.)
  • 14 Sep 2011
  • Working Paper Summaries

Ethnic Innovation and US Multinational Firm Activity

Keywords: by C. Fritz Foley & William R. Kerr
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