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  • 2006
  • Article

The Unfulfilled Need of Venture Capital in Mexico

By: Roberto Charvel, Luis Fernando Gonzalez and Dario Olivas
This article reviews the nascent state of venture capital in Mexico as of 2006. View Details
Keywords: Mexico; Emerging Market; Latin America; Entrepreneurial Finance; Venture Capital; Financial Services Industry; Latin America; North and Central America
Related
  • October 2011 (Revised March 2012)
  • Supplement

Cottle-Taylor: Expanding the Oral Care Group in India, Faculty Spreadsheet (Brief Case)

By: John A. Quelch and Alisa Zalosh
Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Consumer Behavior; Marketing; Product Design; Emerging Markets; Forecasting and Prediction; Budgets and Budgeting
Related
  • October 2015 (Revised January 2017)
  • Case

UPower Technologies Inc.

By: Joseph B. Lassiter III, William A. Sahlman and Liz Kind
The UPower founders, Jake DeWitte and Caroline Cochran, were recent graduates from MIT's Nuclear Science and Engineering Department. They chose to attend Palo Alto–based Y Combinator's accelerator program to focus on building a "mini" nuclear reactor that would produce... View Details
Keywords: Nuclear; Nuclear Energy; Nuclear Power; Energy Markets; New Nuclear; Entrepreneurial Finance; Entrepreneurial Marketing; Business ＆ Government Relations; Off-grid; Energy; Renewable Energy; Energy Generation; Energy Sources; Entrepreneurship; Marketing; Business and Government Relations; Energy Industry; Utilities Industry; United States
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  • June 2013
  • Supplement

Studio Moderna - Sandi Cesko, CEO, Video Supplement

By: Jim Sharpe
This is the Video Supplement for Studio Moderna - A Venture in Eastern Europe (HBS Case #808110). View Details
Keywords: Entrepreneurial Management; Entrepreneurial Marketing; Entrepreneurial Organizations; International Entrepreneurship; International Expansion; Consumer Marketing; Consumer Goods; Innovation; Leadership; Organizational Structure; Advertising; Internet; Marketing; General Management; Growth; Organizational Development; Television; Entrepreneurship; Geographic Location; Globalization; Cross-Cultural and Cross-Border Issues; Digital Marketing; Business Startups; Marketing Channels; Media; Consumer Products Industry; Distribution Industry; Retail Industry; Slovenia; Slovakia; Croatia; Macedonia; Bulgaria; Serbia and Montenegro; Poland; Hungary; Bosnia and Hercegovina; Czech Republic; Lithuania; Estonia; Albania; Romania; Central Asia
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  • Fast Answer

Music & Activism: Market Research Resources

education. Our subscription also allows access to Experian Simmons Local for market research data. PolicyMap captures data through custom demographic maps, tables, reports and Analytics. Available data... View Details
  • May 1995
  • Teaching Note

Retail Promotional Pricing: When Is a Sale Really a Sale? (A) & (B) TN

By: David E. Bell
Teaching Note for (9-591-111) and (9-591-112). View Details
Keywords: Price; Marketing; Retail Industry
Related
  • Web

In the News - Creating Emerging Markets

the Creating Emerging Markets Project Professor Jones discusses the Creating Emerging Markets project with Michael Aldous of Queen's University, Belfast. 23 Apr 2018 India Research Center Geoffrey Jones... View Details
  • 24 Jul 2014
  • Blog Post

Create a Content Marketing Strategy for your Talent Acquisitions Team

important as building out a content marketing strategy for your sales or marketing team. Connecting with individuals in a deep and profound way... View Details
  • June 2016
  • Teaching Plan

Terrapin Laboratory

By: Joseph B. Fuller and Andrew Otazo
This teaching plan accompanies the case "Terrapin Laboratory," HBS No. 315-098. That case describes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug... View Details
Keywords: Business Growth; Entrepreneurial Management; Growth Strategy; Market Entry; Venture Capital; Market Entry and Exit; Entrepreneurship; Health Testing and Trials; Growth and Development Strategy; Pharmaceutical Industry
Related
  • 24 Apr 2014
  • News

Unlocking mobile money in emerging markets

Monique Maddy (MBA 1993) is focusing her entrepreneurial energies on connecting the world's poor to global commerce through their cell phones. In 2007 she launched Ezuza, a Mexico City–based mobile money company that focuses on the... View Details
  • 22 Jun 2017
  • News

ShotSpotter: A Gunfire Detection Business Looks for a New Market

  • October 1989 (Revised November 2006)
  • Background Note

Deployment, Focus, and Measuring Effectiveness

By: Frank V. Cespedes
Written for a module in the Marketing Implementation course (second-year MBA elective). Offers a framework for considering relevant factors that affect sales force deployment and criteria for measuring sales effectiveness and the conduct of field marketing efforts. View Details
Keywords: Performance Effectiveness; Sales; Marketing
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  • June 2013
  • Teaching Note

Elasto Therm: The Next Step

By: Jim Sharpe
Keywords: Entrepreneurial Organizations; Entrepreneurs; Careers; Empowerment; Job Design; Sales Channels; Sales Force Management; Pricing Strategy; Pricing; Pricing Policies; Employee Empowerment; Customer Focus; Entrepreneurship; Salesforce Management; Customer Focus and Relationships; Rubber Industry; United States
Related
  • 23 Mar 2011
  • Working Paper Summaries

Do US Market Interactions Affect CEO Pay? Evidence from UK Companies

Keywords: by Joseph J. Gerakos, Joseph D. Piotroski & Suraj Srinivasan
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

Business School marketing professor V. Kasturi "Kash" Rangan in his new book, Transforming Your Go-to-Market Strategy. The auto industry, he says, is a stark example of why go-to-market strategies need high-level attention View Details
Keywords: by Sean Silverthorne
  • October 2011 (Revised March 2012)
  • Supplement

Cottle-Taylor: Expanding the Oral Care Group in India, Student Spreadsheet (Brief Case)

By: John A. Quelch and Alisa Zalosh
Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Consumer Behavior; Marketing; Product Design; Emerging Markets; Forecasting and Prediction; Budgets and Budgeting
Related
  • December 2014
  • Article

When to Sell Your Idea: Theory and Evidence from the Movie Industry

By: Hong Luo
I study a model of investment and sale of ideas and test its empirical implications using a novel data set from the market for original movie ideas. Consistent with the theoretical results, I find that buyers are reluctant to meet unproven sellers for early-stage... View Details
Keywords: Market For Ideas; Information Asymmetry; Expropriation Risk; Intermediary; Intellectual Property Protection; Strategy; Intellectual Property; Film Entertainment; Sales; Entertainment and Recreation Industry
Related
  • Web

Marketing Awards & Honors - Faculty & Research

Marketing. 1993 Sunil Gupta : Winner of the 1993 William F. O'Dell Award from the Journal of Marketing Research for "Impact of Sales Promotions on When, What, and How Much to... View Details
  • February 2017
  • Case

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu
In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin... View Details
Keywords: Entrepreneurial Management; Entrepreneurial Ventures; Turkey; Big Data; Customer Focused Organization; Service Management; Continuous Improvement; Data Analysis; Internet; Growth Strategy; Technological Change; Information Systems; Entrepreneurship; Corporate Strategy; Analytics and Data Science; Analysis; Customer Focus and Relationships; Emerging Markets; Service Operations; Competitive Advantage; Performance Improvement; Internet and the Web; Growth and Development Strategy; Information Technology; Value Creation; Food and Beverage Industry; Turkey
Related
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

Journal (not to mention Wired and Fast Company), the managers who are celebrated are the entrepreneurial figures who buck the industry and go their own way, only to eventually... View Details
Keywords: by Manda Salls