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  • September 2022 (Revised May 2024)
  • Case

Navya: Steering toward a Driverless Future

By: Julian De Freitas, Elie Ofek, Shaun Ingledew and Tonia Labruyere
In 2022, Sophie Desormière arrived at French roboshuttle producer Navya, tasked with charting a new course in a challenging sector. The company, which had recently listed on the Paris Stock Exchange, was burning through cash reserves and needed to transform the promise... View Details
Keywords: Autonomous Vehicles; Market Entry and Exit; Opportunities; Governing Rules, Regulations, and Reforms; Consumer Behavior; Business Model; Auto Industry; Transportation Industry; France; United States
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De Freitas, Julian, Elie Ofek, Shaun Ingledew, and Tonia Labruyere. "Navya: Steering toward a Driverless Future." Harvard Business School Case 523-046, September 2022. (Revised May 2024.)
  • 05 Jul 2004
  • Research & Ideas

Radical Change, Entrepreneurial Opportunity

Mary Tripsas, Assistant Professor in the Entrepreneurial Management unit at Harvard Business School, is interested in how radical technological change transforms industries, and how such change affects established firms and creates... View Details
Keywords: by Michael J. Roberts; Technology
  • 11 Dec 2018
  • First Look

New Research and Ideas, December 11, 2018

the business models of traditional incumbents and those of potential innovative MSP entrants. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55341 Oral History and Writing the Business History of Emerging Markets... View Details
Keywords: Dina Gerdeman
  • March 2023
  • Case

MrBeast: Building a YouTube Empire

By: Anita Elberse and Oliver Band
Wednesday November 16, 2022 was a historic day in the ascent of Jimmy Donaldson, better known as MrBeast, to the top echelon of YouTube creators. That day he became the YouTuber with the most subscribers ever—a total of 112 million. The meteoric rise of the 24-year-old... View Details
Keywords: Philanthropy and Charitable Giving; Power and Influence; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Motion Pictures and Video Industry; Entertainment and Recreation Industry
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Elberse, Anita, and Oliver Band. "MrBeast: Building a YouTube Empire." Harvard Business School Case 523-103, March 2023.
  • February 2000 (Revised August 2000)
  • Case

Microsoft Latin America

By: Robert S. Kaplan, Alberto Ballve and Antonio Davila
Mauricio Santillan, regional vice president for the Latin American division of Microsoft, has introduced a new performance measurement system to help his country managers formulate and control strategy. Microsoft Latin America's priorities are rolling out of an... View Details
Keywords: Balanced Scorecard; Applications and Software; Emerging Markets; Crime and Corruption; Motivation and Incentives; Management Skills; Global Strategy; Strategy; Information Technology Industry; Latin America
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Kaplan, Robert S., Alberto Ballve, and Antonio Davila. "Microsoft Latin America." Harvard Business School Case 100-040, February 2000. (Revised August 2000.)
  • September 2023 (Revised June 2024)
  • Case

CyberArk: Fearlessly Forward in a Digital World

By: David B. Yoffie and Daniela Beyersdorfer
CyberArk was a leader in privileged access management and was an emerging leader in security identity. This case explores strategies in cybersecurity and whether big bets are needed to become a global leader. View Details
Keywords: Cybersecurity; Strategy; Technological Innovation; Technology Industry
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Yoffie, David B., and Daniela Beyersdorfer. "CyberArk: Fearlessly Forward in a Digital World." Harvard Business School Case 724-382, September 2023. (Revised June 2024.)
  • 12 Oct 1999
  • Research & Ideas

Porter’s Perspective: Competing in the Global Economy

clusters are most prevalent in advanced economies, you say that they're one of the essential steps for countries moving in that direction. How are clusters nurtured in emerging nations? A: Many developing countries have free-trade zones... View Details
Keywords: Re: Michael E. Porter
  • March 2012
  • Article

The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

By: Mary J. Benner and Mary Tripsas
New industries sparked by technological change are characterized by high technological, market, and competitive uncertainty. In this paper we explore how a firm's conceptualization of products in this context, reflected in its introduction of product features, is... View Details
Keywords: Technology; Transformation; Risk and Uncertainty; Competitive Strategy; Product; Values and Beliefs; Mathematical Methods; Power and Influence; Behavior; Experience and Expertise; Design; Market Entry and Exit; Employment Industry; Computer Industry
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Benner, Mary J., and Mary Tripsas. "The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras." Strategic Management Journal 33, no. 3 (March 2012): 277–302.
  • October 2023
  • Teaching Note

Metaverse Wars

By: Andy Wu and Matt Higgins
Teaching Note for HBS Case No. 723-431. Metaverse Wars recaps the development of the metaverse concept and the attendant hype, bringing the narrative up to the summer of 2023 when Meta’s big pivot looked more like a costly misstep than a stroke of strategic genius. In... View Details
Keywords: Metaverse; Strategy; Social Media; Internet and the Web; Technology Adoption; Technological Innovation; Technology Industry
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Wu, Andy, and Matt Higgins. "Metaverse Wars." Harvard Business School Teaching Note 724-400, October 2023.
  • March 2011 (Revised February 2014)
  • Case

Cree, Inc.: Which Bright Future?

By: David J. Collis, Mary Furey and Matthew Shaffer
After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to... View Details
Keywords: Cree; LEDs; Lighting Market; Clean Tech; Energy Policy; Semiconductors; North Carolina; Business Growth and Maturation; Forecasting and Prediction; Innovation and Management; Decision Choices and Conditions; Market Entry and Exit; Competitive Strategy; Corporate Strategy; Technology Adoption; Green Technology Industry; Green Technology Industry; Green Technology Industry; United States; North Carolina; Raleigh
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Collis, David J., Mary Furey, and Matthew Shaffer. "Cree, Inc.: Which Bright Future?" Harvard Business School Case 711-457, March 2011. (Revised February 2014.)
  • 07 May 2025
  • Video

Climate Rising: Advancing the Circular Economy with Lauren Rodriguez of Closed Loop Partners

    Stephen P. Bradley

    Professor Bradley is the William Ziegler Professor of Business Administration Emeritus at the Harvard Business School. In addition to teaching Management and Strategy in the Owner President Management Program and leading an... View Details

    Keywords: high technology; high technology; high technology; high technology; high technology; high technology; high technology
    • June 2016
    • Case

    Big Spaceship: The Evolving Agency

    By: Boris Groysberg and Matthew G. Preble
    This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details
    Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)
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    Groysberg, Boris, and Matthew G. Preble. "Big Spaceship: The Evolving Agency." Harvard Business School Case 416-003, June 2016.
    • 11 Mar 2014
    • Working Paper Summaries

    Return Migration and Geography of Innovation in MNEs: A Natural Experiment of On-the-Job Learning of Knowledge Production by Local Workers Reporting to Return Migrants

    Keywords: by Prithwiraj Choudhury; Technology
    • 26 Aug 2024
    • Research & Ideas

    Can AI Match Human Ingenuity in Creative Problem-Solving?

    When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,... View Details
    Keywords: by Michael Blanding; Information Technology; Information; Technology
    • March 2015 (Revised September 2016)
    • Technical Note

    Baidu, Alibaba, and Tencent: The Three Kingdoms of the Chinese Internet

    By: Feng Zhu and Aaron Smith
    This note provides an overview of the Chinese Internet by describing its leading three companies: Baidu, Alibaba, and Tencent (BAT). While BAT had previously focused their respective businesses on distinct sectors of the online economy—Baidu for search, Alibaba for... View Details
    Keywords: Competition; Internet; Information Technology Industry; China
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    Zhu, Feng, and Aaron Smith. "Baidu, Alibaba, and Tencent: The Three Kingdoms of the Chinese Internet." Harvard Business School Technical Note 615-039, March 2015. (Revised September 2016.)
    • January 2016
    • Case

    Open Innovation at Fujitsu (A)

    By: Amy C. Edmondson and Jean-François Harvey
    This case study examines the open innovation journey at Fujitsu, a global information and communication technology company. The case ends with the location decision between Tokyo, Japan, downtown San Francisco or Sunnyvale, California, regarding establishing a small... View Details
    Keywords: Open Innovation; Collaboration; Culture Change; Leadership; Japan; United States; Inter-organizational Relationships; Teaming; Maker Movement; Nascent Industries; Change Management; Leading Change; Organizational Culture; Emerging Markets; Collaborative Innovation and Invention; Information Technology Industry; Technology Industry; Sunnyvale; Tokyo; San Francisco
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    Edmondson, Amy C., and Jean-François Harvey. "Open Innovation at Fujitsu (A)." Harvard Business School Case 616-034, January 2016.
    • 27 May 2017
    • News

    The Dumb Politics of Elite Condescension

    • 23 Dec 2014
    • Research & Ideas

    The Founder of Modern Venture Capital

    creation of new products for the welfare of American soldiers. For decades, as president of American Research & Development Corporation, an early venture capital firm founded in 1946, he fostered the development of startup companies that focused on View Details
    Keywords: Education; Financial Services
    • January 2018 (Revised October 2019)
    • Case

    ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A)

    By: Feng Zhu, Weiru Chen and Shirley Sun
    ZBJ.com (ZBJ), an online platform that connects knowledge workers to small- and medium-sized enterprises, is China’s largest outsourcing platform. Founded by Mingyue Zhu in 2006, ZBJ had grown into a unicorn with 4,000 employees and a daily transaction volume of RMB15... View Details
    Keywords: Outsourcing; Disintermediation; Digital Platforms; Information Technology; Problems and Challenges; Global Strategy; Information Technology Industry; China
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    Zhu, Feng, Weiru Chen, and Shirley Sun. "ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A)." Harvard Business School Case 618-044, January 2018. (Revised October 2019.)
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