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May 2011 (Revised January 2012)
Supplement

OPOWER: Increasing Energy Efficiency through Normative Influence (B)

By: Maarten W. Bos, Amy J.C. Cuddy and Kyle Todd Doherty

The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details

Keywords: Energy Conservation

October 2010 (Revised July 2013)
Case

AEP: Carbon Capture and Storage

By: Richard H.K. Vietor

By October 2010, American Electric Power, the largest coal-fired, electric utility in the United States, had been operating a carbon capture and sequestration pilot plant for one year. Using a proprietary, Alstom chilled ammonia technology, AEP was capturing and... View Details

Keywords: Energy Generation; Government Legislation; Technological Innovation; Partners and Partnerships; Projects; Decision Choices and Conditions; Environmental Sustainability; Problems and Challenges; Utilities Industry; United States

January 2019 (Revised January 2022)
Case

Chinese Infrastructure Investments in Sri Lanka: A Pearl or a Teardrop on the Belt and Road?

By: Meg Rithmire and Yihao Li

In 2015, a surprise presidential election result seemed to imperil Chinese investments in Sri Lanka, which were associated with China’s Belt and Road Initiative to build global infrastructure. In the previous decade, China had undertaken two major projects in the... View Details

Keywords: Belt And Road Initiative; Investment; Infrastructure; China; Sri Lanka

02 Oct 2012
First Look

First Look: October 2

boundaries of firms. And it also studies the development of British industrial science in universities and efforts to promote innovation through the formation of industry clusters. Overall, the evidence supports the traditional story of British failure in View Details

Keywords: Sean Silverthorne

2016
Book

Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

By: Elie Ofek, Eitan Muller and Barak Libai

This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling... View Details

Keywords: Innovation; Technology Diffusion; New Products; Customer Lifetime Value; Monetization Strategy; Social Influence; Innovation Adoption; Forecasting Demand; Commercialization; Marketing Strategy; Practice; Customer Value and Value Chain; Research; Innovation and Management; Technology Adoption; Forecasting and Prediction; Product Development

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July 2024
Article

The Home State Effect: How Subnational Governments Shape Climate Coalitions

By: Jonas Meckling and Samuel Trachtman

Organized business interests often seek to block public interest regulations. But whether firms oppose regulation depends on institutional context. We argue that, in federal systems, sub-national policies and politics can have a home state effect on firms' national... View Details

Keywords: Local Range; Governing Rules, Regulations, and Reforms; Business and Government Relations

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15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

dramatically weakened portfolio of both current and future products. Although much attention has been focused on electric cars, hybrids, and fuel cells, I believe that the key player in the carbon-conscious automobile market of the next... View Details

Keywords: by Staff; Auto

June 2011 (Revised June 2012)
Case

Sephora Direct: Investing in Social Media, Video, and Mobile

By: Elie Ofek and Alison Berkley Wagonfeld

Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details

Keywords: History; Leadership; Marketing Strategy; Marketing; Emerging Markets; Investment Return; Investment Funds; Budgets and Budgeting

January 2024 (Revised May 2024)
Case

Private 5G Networks

By: Andy Wu and Maggie Yang

In the late 2010’s, 5G emerged as a new standard in communication technology. 5G was designed to enable ultra-reliable low-latency communications (URLLC), massive machine-type communication (MMTC), and enhanced mobile broadband (EMBB) (see Exhibit 1 for a detailed... View Details

Keywords: 5G; Communication Technology; Mobile and Wireless Technology; Technological Innovation; Innovation Strategy; Telecommunications Industry

May 2003
Module Note

Building Capabilities for Experimentation, Learning, and Prototyping

By: Stefan H. Thomke

Describes the conceptual foundations and pedagogy for a module on managing experimentation, learning, and prototyping in the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Shows how... View Details

Keywords: Service Delivery; Product Development; Learning; Technological Innovation; Information Technology; Management

24 Sep 2014
Op-Ed

We Need a Miracle. New Nuclear Might Provide it.

On September 4, the US Energy Information Agency (EIA) published its 2014 International Energy Outlook. Earlier this year, the International Energy Agency (IEA) released its latest World Energy Investment Outlook. Both watchdogs tell us the same story. Energy... View Details

Keywords: by Joseph Lassiter; Energy; Utilities

May 2019
Case

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)

By: John A. Quelch and Katherine B. Hartman

The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product... View Details

Keywords: Brands and Branding; Product Development; Management; Product Marketing; Product Positioning; Marketing Strategy; Partners and Partnerships; Food and Beverage Industry

July 2024
Case

The Voice Wars Continues 2024: Hey Google vs. Alexa vs. Siri vs. ChatGPT

By: David B. Yoffie and Sarah von Bargen

In 2024, the Voice War was transforming from a relatively simple index-based technology system, which relied on a list of commands and answers, to a generative AI system, which offered the promise to enable free flowing conversations between people and machines. The... View Details

Keywords: AI and Machine Learning; Competition; Technological Innovation; Technology Industry

20 Dec 2006
Working Paper Summaries

The Demise of Cost and Profit Centers

Keywords: by Robert S. Kaplan

February 2007 (Revised June 2009)
Case

Edelnor (A)

By: Jordan I. Siegel

Fernando del Sol, president of F. S. Inversiones in Chile, had just bought himself a headache as a New Year's present. On December 31, 2001, he purchased a Chilean electricity generation and transmission company called Edelnor that was in danger of becoming insolvent... View Details

Keywords: Restructuring; Insolvency and Bankruptcy; Investment; Courts and Trials; Business Strategy; Energy Industry; Chile

August 2010 (Revised February 2011)
Case

Highland Capital Partners: Investing in Cleantech

By: Joseph B. Lassiter III and David Kiron

One day during the summer of 2008, Paul Maeder, co-founder and general partner of Highland Capital Partners (HCP), was walking with his wife around Reykjavik, Iceland, marveling at how clean the city felt and at the widespread use of naturally occurring geothermal... View Details

Keywords: Renewable Energy; Entrepreneurship; Investment; Global Strategy; Environmental Sustainability; Financial Services Industry; Green Technology Industry

06 Jul 2011
Research & Ideas

Are You a Level-Six Leader?

several options)? “Opportunists are the people who always ask, 'What's in it for me?'” Asking the question whom do you serve? is a powerful vector on which to build a useful typology of leadership. Based on this idea, I have constructed a... View Details

Keywords: by Mitch Maidique

July 2020 (Revised March 2021)
Case

Board Diversity at Amazon (A)

By: Aiyesha Dey and Anu Atluru

The case revolves around the decisions that the board of directors of ecommerce giant Amazon would need to make in response to the controversial letter that activist shareholder CtW investment group sent to Amazon’s shareholders, urging them to vote in favor of a... View Details

Keywords: Board Of Directors; Boards; Governing and Advisory Boards; Diversity; Gender; Race; United States

August 2023
Case

Kariyer.net: Recruiting AI

By: Shunyuan Zhang, Fares Khrais and Namrata Arora

In 2017, Fatih Uysal (AMP 2021) became CEO of Kariyer.net. By then, the business was already the industry leading online job board in Turkey. However, faced with stalling growth, a turbulent macroenvironment, and growing competition from international players, Uysal... View Details

2021
Book

Management as a Calling: Leading Business, Serving Society

By: Andrew J. Hoffman

Business leaders have tremendous power to influence our society, how it operates, whether it is fair, and the extent to which it impacts the environment. And yet, we do not recognize or call out the responsibility that comes with that power. This book is meant to... View Details

Keywords: Business Education; Power and Influence; Corporate Social Responsibility and Impact; Social Issues; Leadership

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