Dual Digital Transformation - Publications - Faculty & Research

October 2015
Case

A Challenger's Strategy: Pinar Abay at ING Bank Turkey

By: Paul M. Healy, Gautam Mukunda and Esel Çekin

In 2013, Pinar Abay was appointed as the CEO of ING Bank Turkey. At 34, she was the youngest bank CEO in Turkey's history. Her appointment raised eyebrows because of her youth and because her career at McKinsey had given her no day-to-day bank management experience.... View Details

Keywords: Leadership; Change Management; Talent and Talent Management; Organizational Culture; Emerging Markets; Transformation; Banks and Banking; Growth and Development Strategy; Banking Industry; Turkey

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Educators

April 2022
Teaching Note

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli and Carla Larangeira

In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details

Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America

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16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

Few companies in the past few years have rocketed to success faster than Uber, Airbnb, and Etsy, which together have transformed the way we hail a cab, plan a vacation, and shop for handmade gifts, respectively. In a previous HBS Working... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

Koo say this is only the next step in their journey, and there’s a lesson here for businesses to follow as well. “They keep evolving,” Koo says. “This is the second wave.” "BTS is differentiating ... Successful companies are constantly changing and View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

21 Jan 2014
First Look

First Look: January 21

homophily inflates this estimate by 40% (to 38%). In some samples, ignoring latent homophily can result in overestimation of social effects by over 100%. Download working paper: https://www.hbs.edu/faculty/Pages/download.aspx?name=14-053.pdf View Details

Keywords: Sean Silverthorne

11 Dec 2023
Research & Ideas

Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

transforming how work is done and how people are paid for it. This heightened tension between moral and material goals may be nowhere as intense as it is in journalism, a field with strong ethical convictions at its core, but whose... View Details

Keywords: by Scott Van Voorhis

Working Paper

AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang

Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details

Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry

Citation

SSRN

10 Feb 2020
In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

monetizing their offerings in very different ways. The fact that many of these digital firms are based on a ‘platform’ business model—a term that only applied to railroads a few decades ago—only goes to show how far the new technologies... View Details

Keywords: by Danielle Kost

14 May 2013
First Look

First Look: May 14

of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories about some of the world's most successful... View Details

Keywords: Sean Silverthorne

August 2022
Teaching Note

BTS & ARMY

By: Doug J. Chung and Kay R. Koo

Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details

Keywords: Cultural Diversity; Brand Equity; Go-to-market Strategy; Social Network; Entertainment Industry; Brands and Branding; Customer Relationship Management; Consumer Behavior; Social and Collaborative Networks; Social Entrepreneurship; Digital Platforms; Digital Marketing; Music Industry

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04 Feb 2014
First Look

First Look: February 4

by smart competitors and changes in their industries. In each case, there were opportunities to act before a crisis engulfed the organization. At Kodak, for example, CEO George Fisher attempted to move the company into the digital era in... View Details

Keywords: Sean Silverthlorne

28 Nov 2018
HBS Case

On Target: Rethinking the Retail Website

provide new opportunities,” Datar says. “Even today, not all retailers have embraced data fully to the point where they think of themselves as data companies, and it might be why many companies are suffering.” Several traditional retailers are indeed tripping over the... View Details

Keywords: by Dina Gerdeman; Retail

05 Feb 2013
First Look

First Look: Feb. 5

PublicationsIn Search of the Self at Work: Young Adults' Experiences of a Dual Identity Organization Authors:Anteby, Michel, and Amy Wrzesniewski Publication:Research in Sociology of Work Abstract Purpose: Multiple forces that shape the... View Details

Keywords: Sean Silverthorne

April 2024
Case

Dr. Tom Mihaljevic and Cleveland Clinic

By: Linda A. Hill and Lydia Begag

In December 2022, Dr. Tomislav (“Tom”) Mihaljevic, CEO and President of Cleveland Clinic, was reflecting on the last few years at the hospital, marked both by unprecedented challenges and remarkable achievements. Cleveland Clinic had recently been ranked the world’s... View Details

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30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to View Details

Keywords: Dina Gerdeman

07 Apr 2009
First Look

First Look: April 7, 2009

the 20th century. This case examines how and why this pivotal transformation took place and what its implications may be for corporations that are trying to align their structure with their strategy as they undergo rapid growth and... View Details

Keywords: Martha Lagace

08 Sep 2022
Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

from decades of teaching students from the Gen X, Millennial, and Gen Z eras. George and coauthor Zach Clayton, CEO of the digital marketing firm Three Ships, urge young leaders to usher in a new way of doing business—one based on... View Details

Keywords: by Lane Lambert

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

integrated 21-inch tablet computers have become a fitness sensation. For $39 per month, Peloton offers access to live-streamed classes where members can track their performance on a leader board, virtually connect with fellow classmates, and hear instructors call out... View Details

Keywords: by Dina Gerdeman

February 2021
Case

Enterprise Agility at Komerční Banka

By: Euvin Naidoo, Suraj Srinivasan and Sarah Gulick

In 2017, Jan Juchelka, the new CEO of Komerční Banka, identified the need for the bank to start an enterprise wide agile transformation. He started by working to create a sense of urgency to kick-start a process to enable the level of service delivery to customers he... View Details

Keywords: Agile; Agility; Transformation; Organizational Structure; Business Headquarters; Management Analysis, Tools, and Techniques; Management Systems; Banking Industry; Czech Republic

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January 2024 (Revised February 2024)
Case

Data-Driven Denim: Financial Forecasting at Levi Strauss

By: Mark Egan

The case examines Levi Strauss’ journey in implementing machine learning and AI into its financial forecasting process. The apparel company partnered with the IT company Wipro in 2017 to develop a machine learning algorithm that could help Levi Strauss forecast its... View Details