Publications

Research Summary

Overview

Dr. Crawford conducts research on innovation in the energy industry, with a special focus on emerging business models. She is developing several cases for the EC course, "21st Century Energy," that specifically examine innovations at the interface of IT and Energy — ... View Details

May 2020
Case

M-Lab: Enabling Innovation at Mitsubishi Corporation

By: Krishna Palepu and Allison M. Ciechanover

M-Lab’s founding goals were to infuse an innovation mindset into Mitsubishi Corporation; to catalyze new business opportunities; and to enable a dialogue between Japanese business and Silicon Valley. M-Lab housed representatives from each of Mitsubishi Corporation’s... View Details

Keywords: Business Ventures; Disruption; Transformation; Corporate Entrepreneurship; Multinational Firms and Management; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Japan; United States

July 2014 (Revised November 2015)
Case

American Airlines in 2011

By: Willy Shih

The American Airlines in 2011 case was developed to provide a setting for the comparative analysis of two very different business models in the U.S. domestic airline industry—the network carrier and the low cost carrier (LCC). These models offer very different value... View Details

Keywords: American Airlines; Network Carrier; Low-cost Carrier; LCC; Business Model; Organizational Change and Adaptation; Competition; Competitive Strategy; Disruption; Transportation Industry; Travel Industry; Air Transportation Industry; United States

May 2022
Supplement

Maestro Pizza (B): The Competition Awakens

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

Much of the substance of 20th century management was worked out at GM. Let's hope that crisis will summon the will to make the changes that are needed. If not, the next Detroit may be in China, and sooner than we think. Joseph L. Bower,... View Details

Keywords: by Staff; Auto

01 Oct 2001
Research & Ideas

Organizing the Family-Run Business

Generational Changes In The Family Business Board The board of directors in the family firm usually changes over generations and as the ownership of the firm progresses through three distinct stages. 2... View Details

24 Jul 2007
First Look

First Look: July 24, 2007

processes were already equipped for the challenge. Successful firms, by contrast, developed an explicit strategy for collaboration and made organizational changes to aid performance in these efforts. Ultimately, these actions allowed them... View Details

Keywords: Martha Lagace

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

we now see an industry back on its heels, massively disrupted by an external force so unprecedented it is almost unfathomable. The severity of this business interruption will continue to endure and be further complicated by the mandate of... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

February 2019 (Revised September 2021)
Case

The a2 Milk Company

By: Benjamin C. Esty and Daniel Fisher

The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and... View Details