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Show Results For
- All HBS Web
(5,161)
- People (12)
- News (743)
- Research (3,544)
- Events (26)
- Multimedia (12)
- Faculty Publications (2,131)
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- 07 Sep 2021
- News
Immelt in the Hot Seat: Episode 2
you're looking for direction or you're just looking, you know, to complain maybe, or, or mentorship, or ... JI: Yeah. DM: ... to mentee. I mean, it's important View Details
- 19 Sep 2012
- News
On a Sound Track
ANDRUS: Unemployed at graduation, an unlikely and inspiring odyssey takes him from his parents’ basement to the corner office of a company on the cutting edge. Photos by August Miller HBS Alumni of a certain vintage might recall a... View Details
- 01 Mar 2008
- News
Innovation, Inc.
As a way to delve deeper into the link between motivation and creativity, Amabile and her husband, psychologist Steven J. Kramer, conducted a three-year study of 238 professionals from seven companies in the high-tech, View Details
- 01 Jun 2012
- News
Around the World
People like me who were born in places like India and came here to study didn’t plan to go home.” What a difference a few decades have made. Tectonic shifts in geopolitics and business have profoundly... View Details
- 04 Sep 2019
- News
Case Study: Up in the Air
on IT services in 2018, and the direction of global tech trends, the shortage isn’t going away quickly. Berendt cofounded Talent Alpha in 2018 to fill that gap. The Kraków-based startup is building a... View Details
- 01 Jun 2002
- News
History Matters
marketing strategist in the wake of a softening economy, shrinking advertising budgets, and eroding consumer confidence, in addition to the aftershocks of September 11. “In... View Details
- 06 Dec 2021
- News
Rescue & Recovery
like Cisco, Microsoft, and Airbnb to scale their impact. Since its programs are driven by local needs across 40 geographies, they run the gamut, from agriculture and financial inclusion to food security,... View Details
- 01 Sep 2008
- News
Alumni Books
brands like Toyota, Nike, Sony, and Nestlé, Blackshaw shows managers and marketers how to establish and maintain credibility for their brand by being authentic, listening and responding View Details
- 01 Feb 2002
- News
Burger Art
"As long as consumers are buying the product, we won't stop reinventing ketchup," said Keller, who was named 2001's Grand Marketer of the Year by Brandweek magazine for his colorful innovations. "The only... View Details
- 01 Jun 2012
- News
What Industrial Policy?
manufacturing in this country might look a lot more attractive.) By subsidizing other industries so generously, we have tilted the scales away from manufacturing. Thus, its decline is not completely a result of “natural” market forces.... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
our marketing program was very much in line with what we do in product development.” The plan, then, became to look at how Terra could best support the making of the film, without interfering with the... View Details
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
two-sided marketplace, it must achieve a critical mass of both employers and employees in each market to be successful, an endeavor that takes time and resources. Focusing on a small number of states would... View Details
Keywords: April White
- 01 Jun 1996
- News
Class Acts
Leadership, intellect, entrepreneurial savvy, interest in community service, good old-fashioned school spirit - these are some of the defining characteristics of the MBA Class of 1996. And while it's impossible to show the depth and... View Details
- 01 Mar 2004
- News
New Horizons for Iraq
frame in which these radical changes and directions or redirections in economic policy are going to take place. The issue, if there is one, has to do with timing and phasing,... View Details
- 01 Dec 2017
- News
Ink: Alumni Book Recommendations
.Looking at the world through such different prisms helped me separate facts from perception.” Recommended by Marketing director (and parent) Justin Mayer (MBA 2005) Oh, the Places You’ll Go! by Dr. Seuss Seuss on choices: “You have... View Details
- 01 Dec 2017
- News
Yoga Inc.
that we’ve built with our community.” When exploring a new direction or partnering with a new sponsor, she says that “we’re all of a like mind: Is this going to help people find their true north?” That focus... View Details
Keywords: Deborah Halber
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
marketing in the early stages of a drug's development. In a lunchtime address, Jacques Nasser, president and CEO of Ford Motor Company, touched on a number of experiences from his 33 years at the auto giant, including what he referred... View Details
- 06 Dec 2021
- News
Tipping Point
Kenyan coffee farm. The price of coffee beans on the global market is under $1 a pound, while the actual cost to produce that pound is between $1.62 and $2. The coffee farms are profitable only when they... View Details
- 01 Sep 2014
- News
All For One
question was how to do it. At Indian electronics firm HCL Technologies, incoming CEO Vineet Nayar inherited a once-great technology company that had lost its way by the time he took over in 2005. The company had steadily lost View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
valuable and transformative." Also last September, Acxiom unveiled its beta Audience Operating System, which allows marketers to connect traditionally disconnected data across all channels — online, offline,... View Details