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- Faculty Publications (109)
Show Results For
- All HBS Web (585)
- Faculty Publications (109)
- 13 Apr 2010
- First Look
First Look: April 13
selling for the company, the sales person, and the consumer, as well as the potential of direct selling as a means of reaching the base of the pyramid for both commercial and social purposes. Purchase this... View Details
Keywords: Martha Lagace
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
By: Zhu, Feng Abstract—As platform owners continue to expand their ecosystems, many of them have started to provide consumers with their own complementary applications. These moves position the platform owners as direct competitors to... View Details
Keywords: by Sean Silverthorne
- Web
The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
offered an intensive study of the place and function of advertising in business administration. Designed to “give a viewpoint to those who, as executives, will have to direct the use of advertising in the conduct of business,” 25 the... View Details
- 01 Apr 2001
- News
Beyond Accommodation
serving on the HBS Alumni Association Board of Directors. After earning his MBA, Gibbons returned to AT&T to head its subsidiary, Campus Wide Access Solutions, a $15 million company providing cash-card operations to colleges and universities. When the NIB post came up,... View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
through gifts when they ask their friends to buy from eBay Consider the key features of this strategy. First, the social engagement eBay facilitates is directly related to strategic goals of the company—increased sales or lower cost. The... View Details
- Web
A Culture of Innovation | Baker Library
successful manufacture and sale of synthetic polarizing filters to eliminate glare. His first enterprise, Land-Wheelwright Laboratories, was formed in 1932 and was reincorporated as the Polaroid Corporation in 1937. The company produced... View Details
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
diverse methodology to understand the relationships between firm boundaries, firm activities, and geographic borders. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52688 2017 Geography, Location, and Strategy. Multinational Activity in Emerging... View Details
Keywords: Sean Silverthorne
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
media creator for Harvard Business School Working Knowledge. Related Reading: Should Retailers Match Their Own Prices Online and in Stores? Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer Research Paper: The Effects of Store Openings on... View Details
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
lunchtime address peppered with anecdotes and one-liners, Cleveland native Tom Coughlin returned to his hometown to share some of his insights as president and CEO of Wal-Mart Stores Division. When he joined the company in 1978, Coughlin noted, View Details
- 03 Oct 2024
- Blog Post
Van den Ende Rozen
the auction house determines the price for direct sales as well. While it’s difficult to create a consumer-recognized brand of flowers, Van den Ende Rozen still strives to produce the highest quality of... View Details
- 01 Mar 2023
- News
Case Study: Power Nappy
direct relationship with the customer and customer data. —Ayelet Israeli is the Marvin Bower Associate Professor in the Marketing Unit. She co-developed a scorecard to help companies make this very decision. It’s available in the... View Details
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
relationship between friendship formation and self-reported health but not diet. This study provides evidence for both an indirect effect of friendship formation on self-reported health via perceived social support and a direct effect of... View Details
Keywords: Sean Silverthorne
- 01 Dec 2008
- News
Lesson from the Fall
accounting and SEC rules throughout that portion of the company where he had direct authority and accountability. Since Enron is certainly not the only company to have engaged in such gaming, the important question raised by this marker... View Details
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
just on clicks and not on calls and direction requests, I’d be less inclined to think that Yelp ads work for these businesses.” Ad effectiveness best for small businesses In recent years, internet advertising has become the... View Details
- 01 Sep 2009
- First Look
First Look: September 1
experimental study we find that while repetition of interaction has no effect on initial performance, it has a persistent effect on learning. By separately examining the repetition of interaction and repetition of task, our work offers new insights and View Details
Keywords: Martha Lagace
- 01 Oct 1996
- News
Leading In a New Era
structure up-to-date. Last year, Boise Cascade announced its most profitable year ever, with earnings of $352 million on sales of $5 billion. At about the same time that Harad's company was struggling against declining profits, across the... View Details
Keywords: Nancy O. Perry
- 28 May 2008
- First Look
First Look: May 28, 2008
institutional entrepreneurship. Finally, the paper highlights future directions for research on this topic. Researchers are encouraged to use this paper to build sophisticated, targeted research designs that will add value to the growing... View Details
Keywords: Martha Lagace
- 05 Aug 2008
- First Look
First Look: August 5, 2008
to exit direct stockholding if their stock portfolios have performed well; but these relationships are much weaker for mutual funds, a pattern which is consistent with previous research on the disposition effect among View Details
Keywords: Martha Lagace
- 13 Nov 2000
- Research & Ideas
Managing to Learn: How Companies Can Turn Knowledge into Action
(Illustration: Dave Cutler) After a decade of extraordinary growth, Nike faced slowing sales in the early 1980s because the normally market-wise company had missed a major turn in the road. Reebok had introduced softer and more... View Details
Keywords: by Laurie Joan Aron