Publications

November 2019
Case

Pricing in a Digital World (2019)

By: John T. Gourville

July 2014
Teaching Note

Bitcoin: The Future of Digital Payments?

By: Andrei Hagiu and Nathan Beach

Sep 2014
Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle

November 2012 (Revised February 2013)
Teaching Note

Bonnier: Digitalizing the Media Business (TN)

By: Lynda Applegate, Daniel Nylen, Jonny Holmstrom and Kalle Lyytinen

Keywords: Media And Publishing; Media; Publishing Industry

May 2008 (Revised August 2009)
Case

Intel NBI: MXP Digital Media Processor

By: Willy C. Shih and Thomas Thurston

"Gila" was a high-performance image processor project housed in Intel's New Business Initiatives (NBI) group. NBI was an incubator for corporate entrepreneurs, and it had an established methodology for ensuring a degree of autonomy while these ventures got started. But... View Details

Keywords: Business Divisions; Business Growth and Maturation; Business Startups; Change Management; Corporate Entrepreneurship; Organizational Change and Adaptation; Integration; Semiconductor Industry; United States

July 2000 (Revised September 2005)
Case

Madison Avenue: Digital Media Services (A)

Introduces a "new-economy" company, Madison Avenue, facing challenges of mega-success. In the two years since its founding, the company's revenues have grown from zero to nearly $30 million, head count has swollen from the start-up handful to more than 200, and the... View Details

Keywords: Organizational Change and Adaptation; Organizational Design; Online Advertising; Advertising Industry

Apr 20 2016
Testimonial

Keeping Pace in the Digital Space

16 Jul 2024
Research & Ideas

Weighing Digital Tradeoffs in Private Equity

When private equity (PE) firms buy a company, they typically follow a standard playbook to create value—streamlining operations, restructuring debt, changing management, and cutting costs. However, as digital technologies and artificial... View Details

Keywords: by Michael Blanding; Financial Services

07 Jan 2016
News

Real-World Learning for the Digital Generation

Marc Prensky (MBA 1980) is founder and executive director of the Global Future Education Foundation and Institute, which is promoting new educations goals for 21st-century learners. In this video, he explains the basis of his ideas for real-world, accomplishment-based... View Details

23 Feb 2022
News

Can WEB3 Bring Back Competition to Digital Platforms?

26 Jan 2021
News

Leadership’s Digital Transformation: Leading Purposefully in an Era of Context Collapse

14 Apr 2023
News

HBS Appoints Katia Walsh Chief Digital Officer

24 Sep 2018
News

How To Drive Digital Transformation In A Changing World

Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business

When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array... View Details

Apr 29 2016
Testimonial

Blazing Trails in the Digital World

March 2001 (Revised September 2005)
Case

Madison Avenue: Digital Media Services (C)

By July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the company had taken several initiatives to redesign its internal processes so that the firm could continue to grow,... View Details

Keywords: Service Operations; Digital Marketing; Product Development; Growth and Development Strategy; Advertising Industry