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  • Web

Online Business in Society Courses | HBS Online

thing. Mayank Dubey Manager, Marketing Communications Sustainable Business Strategy The course content is well designed and helps investors get a basic understanding of what sustainable finance is, its challenges, the path forward, and... View Details
  • 01 Aug 1998
  • News

High Honors

business. An eight-year veteran with the prominent New York venture capital firm of J.H. Whitney & Company, he launched his own shop backed by $8 million from the Bass brothers. Seven Honeywell engineers in Boston had come up with a View Details
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

513-027 In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk... View Details
Keywords: Sean Silverthorne
  • Web

Industry Information - Alumni

and news on emerging designers, disruptive technologies and global brands in the fashion and luxury goods industries. United States Census Bureau: Retail Trade Provides the industry monthly sales and inventory data, annual survey data... View Details
  • 25 Oct 2022
  • Research & Ideas

Is Baseball Ready to Compete for the Next Generation of Fans?

Richard P. Chapman Professor of Business Administration, Emeritus, at Harvard Business School, studies brand marketing and communications. Greyser pioneered the academic study of the business of sports, and helped develop the first sports... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Media & Broadcasting; Sports
  • 01 Mar 2021
  • Blog Post

Exploring Career Passions through Short Intensive Programs – Moving Beyond Direct to Consumer

a faculty member’s area of expertise or passion. We caught up with Professor Len Schlesinger, who taught the Moving Beyond Direct to Consumer (DTC) SIP with Matt Higgins of RSE Ventures. They designed this SIP to serve as a launch pad for... View Details
  • 30 Aug 2011
  • First Look

First Look: August 30

rather than the level of joy impact viewer retention most. The effect of joy is asymmetric, with higher gains for increases than losses for decreases. Based on these findings, the authors develop representative emotion trajectories to support ad View Details
Keywords: Sean Silverthorne
  • Web

In the News - Creating Emerging Markets

transcended the boundaries of her industry in terms of her social impact” by using – and in doing so risking – her status as an actress in order to fight for change. Working Knowledge A Dedication to Creation: India's Ad Man Ranjan Kapur How do you build a View Details
  • July 2020
  • Case

Amanda and Kristen: Mented Cosmetics

By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details
Keywords: Brands and Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission and Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Beauty and Cosmetics Industry; Advertising Industry; Public Relations Industry; Chemical Industry; Manufacturing Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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  • 29 Aug 2023
  • News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details
  • 22 Feb 2022
  • News

Breaking News

24 papers in Colorado was structured to keep control in local hands? We set up the Colorado News Conservancy as a public benefit corporation. We earmarked a majority of shares to be eventually fully locally owned. The Conservancy is View Details
Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information
  • 08 Sep 2020
  • Blog Post

2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)

Milestone” (ECM) which designates you as a “competent engineer.” Did 2+2 change your path or alter your post-undergraduate plans? I felt that I could really throw myself into my three years of working and learning and figuring out what I... View Details
  • Web

Courses by Faculty Unit - Course Catalog

Management and Entrepreneurial Management) Kash Rangan Benjamin N. Roth Natalia Rigol Fall 2025 Q1Q2 3.0 Creating Brand Value Julian de Freitas Spring 2026 Q3 1.5 Digital Marketing & AI Workshop Jacob Cook Fall 2025 Q1 1.5 IFC: Japan;... View Details
  • 27 Nov 2000
  • Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

the bias belted tire, claiming that it conferred significant performance improvements and launched an advertising campaign questioning the benefits of radials. Firestone, Uniroyal and General Tire quickly followed Goodyear's lead and introduced their own belted bias... View Details
Keywords: by Donald N. Sull; Manufacturing; Transportation
  • 16 Jan 2006
  • Research & Ideas

Adam Smith, Behavioral Economist?

voice of the impartial spectator. With my coauthors I applied this framework to designing a savings product for a bank in the Philippines that helps clients act in line with their long-term interests. In this "commitment savings... View Details
Keywords: by Ann Cullen
  • Web

Harvard Business School

COGME was a consortium of ten leading business schools, including Harvard and MIT, designed to recruit outstanding minority students and provide them with financial aid and jobs after graduation. Nearly 2,000 minority students benefited... View Details
  • 27 Aug 2013
  • First Look

First Look: August 27

Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be... View Details
Keywords: Sean Silverthorne
  • 20 Nov 2012
  • First Look

First Look: November 20

performance. In summary, the polarized claims that corporate voluntary regulation represents a win-win opportunity-or constitutes a smokescreen that allows firms to operate with less regulatory oversight-are misguided. Instead, the key to efficient and effective... View Details
Keywords: Sean Silverthorne
  • 10 Oct 2011
  • Research & Ideas

Retailing Revolution: Category Killers on the Brink

example, the success of Gilt Groupe and other high-fashion flash sale sites has proven that younger shoppers are willing to buy these categories online. They are also comfortable purchasing high-fashion designer shoes on the web, given... View Details
Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
  • 20 Jan 2023
  • News

Free Spirits

attention-begging designs give away its second disruptive innovation, which is to fully embrace its NA-ness, according to Annie Wilson (PhDBA 2020). A behavioral scientist and lecturer of marketing at the Wharton School who wrote a case... View Details
Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality