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Show Results For
- All HBS Web
(9,031)
- People (16)
- News (1,796)
- Research (5,183)
- Events (53)
- Multimedia (77)
- Faculty Publications (3,732)
- September 2020 (Revised February 2024)
- Teaching Note
Artea (A), (B), (C), and (D): Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
- December 2014 (Revised February 2017)
- Case
Simplot Plant Sciences: Designing a Better Potato
By: Jose B. Alvarez and Mary Shelman
Privately held Simplot has developed a new genetically engineered potato that substantially reduces waste and does not turn brown after cutting. Unlike other GMOs, it does not contain foreign genes. The case describes the company's commercialization plans in light of... View Details
Keywords: GMO; Sustainability; Agribusiness; Biotechnology; Food And Environment; Plant-Based Agribusiness; Food; Disruptive Innovation; Technological Innovation; Marketing; Product Positioning; Genetics; Value Creation; Agriculture and Agribusiness Industry; United States
Alvarez, Jose B., and Mary Shelman. "Simplot Plant Sciences: Designing a Better Potato." Harvard Business School Case 515-042, December 2014. (Revised February 2017.)
- March 2021
- Supplement
Artea (A), (B), (C), and (D): Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details
Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
- September 1993
- Article
Maximizing the Utility of Customer Product Testing: Beta Test Design and Management
By: R. J. Dolan
- 2001
- Chapter
The Impact of Technology on Knowledge Creation: A Study of Experimentation in Integrated Circuit Design
By: Stefan Thomke
Thomke, Stefan. "The Impact of Technology on Knowledge Creation: A Study of Experimentation in Integrated Circuit Design." In Knowledge Emergence: Social, Technical, and Evolutionary Dimensions of Knowledge Creation, edited by Ikujiro Nonaka and Toshihiro Nishiguchi, 76–92. New York: Oxford University Press, 2001.
- January 2019
- Case
Accenture's Code of Business Ethics
By: Eugene Soltes
Leaders of Accenture’s compliance and ethics program are seeking to design a new code of business ethics for its global workforce of over 400,000 employees. The case explores the decision-making process that went into the design process and ultimately how they created... View Details
Soltes, Eugene. "Accenture's Code of Business Ethics." Harvard Business School Case 119-049, January 2019.
- Article
Organization Structure, Contract Design and Government Ownership: A Clinical Analysis of German Privatization
Dyck, I. J. A., and K. H. Wruck. "Organization Structure, Contract Design and Government Ownership: A Clinical Analysis of German Privatization." Journal of Corporate Finance 4, no. 3 (September 1998).
- 2003
- Working Paper
Design Rules: Volume 1, the Power of Modularity: Preface to the Japanese Edition
By: Carliss Y. Baldwin and Kim Clark
- 24 Sep 2019
- Podcast
39. Shaping the Work: Design and Development Through the Lens of Jobs Theory
This week on The Disruptive Voice, Shaye Roseman, a former Research Associate at The Forum for Growth & Innovation and a current MBA candidate at Harvard Business School, is joined in the studio by Bob Moesta and Ryan Singer. Bob is a regular on the podcast and is a... View Details
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details
Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston
Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031, October 1987. (Revised November 1994.)
- 24 Mar 2010
- News
How to design a fair bank tax
- 2023
- Working Paper
An Experimental Design for Anytime-Valid Causal Inference on Multi-Armed Bandits
By: Biyonka Liang and Iavor I. Bojinov
Typically, multi-armed bandit (MAB) experiments are analyzed at the end of the study and thus require the analyst to specify a fixed sample size in advance. However, in many online learning applications, it is advantageous to continuously produce inference on the... View Details
Liang, Biyonka, and Iavor I. Bojinov. "An Experimental Design for Anytime-Valid Causal Inference on Multi-Armed Bandits." Harvard Business School Working Paper, No. 24-057, March 2024.
- January 2019 (Revised February 2020)
- Case
Roush Performance: How to Design a Sales Force Compensation Plan
By: Doug J. Chung
Roush Performance manufactured and marketed factory-modified performance vehicles and high-end aftermarket automotive performance parts. Since its inception, Roush Performance had focused on building its engineering technology competency and diversifying its product... View Details
Keywords: Sales Force Management; Motivation; Compensation; Salary; Commissions; Bonuses; Quotas; Salesforce Management; Compensation and Benefits; Motivation and Incentives
Chung, Doug J. "Roush Performance: How to Design a Sales Force Compensation Plan." Harvard Business School Case 519-066, January 2019. (Revised February 2020.)
- 18 Jun 2017
- News
Meet the Legislation Designed to Stifle Shareholders
- Research Summary
Design of Corporate Governance: Role of Ownership Structure, Takeovers, Bank Debt and Large Shareholder Monitoring, 2000
Co-authored with Kose John
- Web
IDEO: Human-Centered Service Design | Information Technology
Featured Case IDEO: Human-Centered Service Design The multimedia case takes viewers behind the scenes of a human-centered design company, IDEO, as they embrace the shifting... View Details
- 01 Dec 1994
- Conference Presentation
Design and Scheduling of Apparel Manufacturing Systems with Both Slow and Quick Production Lines
By: J. H. Hammond, Z. B. Tang and F. H. Abernathy
- May 2011 (Revised March 2013)
- Supplement
Marshall & Gordon: Designing an Effective Compensation System (B)
By: Heidi K. Gardner and Kerry Herman
CEO Kelly Browne wrestles with the design and roll-out of a new compensation system to promote the collaboration necessary for supporting her firm's new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service... View Details
Keywords: Globalization; Executive Compensation; Management; Organizational Culture; Performance; Groups and Teams; Behavior; Corporate Strategy; System
Gardner, Heidi K., and Kerry Herman. "Marshall & Gordon: Designing an Effective Compensation System (B)." Harvard Business School Supplement 411-099, May 2011. (Revised March 2013.)
- January 2002
- Case
Intrinsix: Managing Growth at an Electronic Design Service Company
By: H. Kent Bowen and Courtney Purrington
Intrinsix is a 15-year-old semiconductor design services company that wants to continue its growth and market reach and appears to be ready for an initial public offering (IPO). This case leads up to this strategic decision point by tracing the growth of Intrinsix from... View Details
Keywords: Decisions; Initial Public Offering; Growth Management; Management Analysis, Tools, and Techniques; Management Style; Marketing Strategy; Problems and Challenges; Competitive Strategy; Electronics Industry
Bowen, H. Kent, and Courtney Purrington. "Intrinsix: Managing Growth at an Electronic Design Service Company." Harvard Business School Case 602-067, January 2002.