Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (395) Arrow Down
Filter Results: (395) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,759)
    • Faculty Publications  (395)

    Show Results For

    • All HBS Web  (1,759)
      • Faculty Publications  (395)

      DebatesRemove Debates →

      ← Page 18 of 395 Results →

      Are you looking for?

      →Search All HBS Web
      • February 2002 (Revised October 2005)
      • Case

      BMWFilms

      By: Youngme E. Moon and Kerry Herman
      Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details
      Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America
      Citation
      Educators
      Purchase
      Related
      Moon, Youngme E., and Kerry Herman. "BMWFilms." Harvard Business School Case 502-046, February 2002. (Revised October 2005.)
      • January 2002 (Revised September 2004)
      • Case

      Consulting by Auditors (A): Levitt's Campaign

      By: Ashish Nanda
      This case highlights the debate between the Securities and Exchange Commission (SEC) and several of the large accounting firms over whether the same firms should offer consulting services to clients they audit. View Details
      Keywords: Conflict of Interests; Accounting Industry; Consulting Industry
      Citation
      Educators
      Purchase
      Related
      Nanda, Ashish, and Kimberly A. Haddad. "Consulting by Auditors (A): Levitt's Campaign." Harvard Business School Case 902-161, January 2002. (Revised September 2004.)
      • December 2001 (Revised April 2002)
      • Case

      Synthes

      By: John T. Gourville
      Synthes is the recognized leader in the U.S. orthopedic implant market, with a 50% market share in the metallic plates, rods, and screws used to fix severe bone fractures. Synthes' marketplace strength lies in the strength of its sales force and in the quality and... View Details
      Keywords: Innovation and Invention; Risk Management; Marketing Strategy; Product Launch; Market Entry and Exit; Product Development; Problems and Challenges; Competition; Manufacturing Industry; United States
      Citation
      Educators
      Purchase
      Related
      Gourville, John T. "Synthes." Harvard Business School Case 502-008, December 2001. (Revised April 2002.)
      • September 2001
      • Background Note

      Accounting for Computer Software Development Costs

      By: Robert S. Kaplan and Tatiana Sandino
      Summarizes the debate on accounting for computer software development costs. Provides a historical description of the development of standards on accounting of computer software development costs, both in the United States and internationally. Describes how, after much... View Details
      Keywords: Accounting; Information Technology Industry; Accounting Industry; United States
      Citation
      Educators
      Purchase
      Related
      Kaplan, Robert S., and Tatiana Sandino. "Accounting for Computer Software Development Costs." Harvard Business School Background Note 102-034, September 2001.
      • July 2001 (Revised October 2002)
      • Case

      Centra Software

      By: John A. Deighton and Laetitia Pouliquen
      Centra is a pioneer in software eLearning. It is debating how to modify its go-to-market strategy, adding telesales to improve sales force productivity. At the same time, its market is evolving, and management thinks it may be about to "cross the chasm" in Geoffrey... View Details
      Keywords: Applications and Software; Learning; Emerging Markets; Growth Management; Salesforce Management; Conflict Management; Information Technology Industry; Education Industry
      Citation
      Educators
      Purchase
      Related
      Deighton, John A., and Laetitia Pouliquen. "Centra Software." Harvard Business School Case 502-009, July 2001. (Revised October 2002.) (request a courtesy copy.)
      • May 2001
      • Case

      Free Trade vs. Protectionism: The Great Corn-Laws Debate (Abridged)

      By: David A. Moss
      Examines the extended conflict between free traders and protectionists in 19th century Britain. It culminates with Prime Minister Sir Robert Peel's decision at the end of 1845 about whether to repeal the Corn Laws, a series of acts that had protected British... View Details
      Keywords: Plant-Based Agribusiness; Change Management; Trade; Governing Rules, Regulations, and Reforms; Policy; Government Legislation; Market Entry and Exit; Conflict of Interests; Competitive Advantage; Agriculture and Agribusiness Industry; Great Britain
      Citation
      Educators
      Purchase
      Related
      Moss, David A. "Free Trade vs. Protectionism: The Great Corn-Laws Debate (Abridged)." Harvard Business School Case 701-140, May 2001.
      • March 2001
      • Teaching Note

      Free Trade vs. Protectionism: The Great Corn-Laws Debate TN

      By: David A. Moss
      Teaching Note for (9-701-080). View Details
      Keywords: Agriculture and Agribusiness Industry; Great Britain
      Citation
      Purchase
      Related
      Moss, David A. "Free Trade vs. Protectionism: The Great Corn-Laws Debate TN." Harvard Business School Teaching Note 701-110, March 2001.
      • February 2001
      • Case

      Free Trade vs. Protectionism: The Great Corn-Laws Debate

      By: David A. Moss, Kevin P. Brennan, Matthew B. Gorin and Marian Lee
      Examines the extended conflict between free traders and protectionists in nineteenth-century Britain. It culminates with Prime Minister Robert Peel's decision at the end of 1845 about whether to repeal the Corn Laws, a series of acts that had protected British... View Details
      Keywords: Conflict of Interests; Trade; Governing Rules, Regulations, and Reforms; Policy; Government Legislation; Change Management; Competitive Advantage; Plant-Based Agribusiness; Market Entry and Exit; Agriculture and Agribusiness Industry; Great Britain
      Citation
      Educators
      Purchase
      Related
      Moss, David A., Kevin P. Brennan, Matthew B. Gorin, and Marian Lee. "Free Trade vs. Protectionism: The Great Corn-Laws Debate." Harvard Business School Case 701-080, February 2001.
      • 2001
      • Book

      Gifts of the Muse: Reframing the Debate about the Benefits of the Arts

      By: Kevin F. McCarthy, Elizabeth A. Ondaatje, Laura Zakaras and Arthur C. Brooks
      This study offers a new framework for understanding how the arts create private and public value, highlights the importance of the arts' intrinsic benefits and identifies how both instrumental and intrinsic benefits are created. View Details
      Keywords: Arts And Society; Arts
      Citation
      Find at Harvard
      Purchase
      Related
      McCarthy, Kevin F., Elizabeth A. Ondaatje, Laura Zakaras, and Arthur C. Brooks. Gifts of the Muse: Reframing the Debate about the Benefits of the Arts. Santa Monica, CA: RAND, 2001.
      • November 2000 (Revised November 2005)
      • Case

      Tellme Networks, Inc.

      By: Thomas R. Eisenmann and Nicole Tempest
      Tellme, an early-stage, venture-backed company based in Silicon Valley, leverages speech-recognition technologies to provide: 1) a "voice portal" with news and other information accessible through any telephone, and 2) turnkey application development and hosting... View Details
      Keywords: Entrepreneurship; Digital Platforms; Business Conglomerates; Business Startups; Internet and the Web; Venture Capital; Technology Adoption; Internet and the Web; Brands and Branding; Information Technology; Telecommunications Industry; Technology Industry
      Citation
      Educators
      Purchase
      Related
      Eisenmann, Thomas R., and Nicole Tempest. "Tellme Networks, Inc." Harvard Business School Case 801-319, November 2000. (Revised November 2005.)
      • October 2000 (Revised November 2005)
      • Case

      Hilton HHonors Worldwide: Loyalty Wars

      By: John A. Deighton and Stowe Shoemaker
      Hilton Hotels regards the frequent guest program as the industry's most important marketing tool, directing marketing efforts at the heavy user. What is Hilton to do then, when a competitor ups the ante? This case illustrates the economics of frequency marketing in... View Details
      Keywords: Customer Relationship Management; Decision Choices and Conditions; Brands and Branding; Competitive Strategy; Accommodations Industry
      Citation
      Educators
      Purchase
      Related
      Deighton, John A., and Stowe Shoemaker. "Hilton HHonors Worldwide: Loyalty Wars." Harvard Business School Case 501-010, October 2000. (Revised November 2005.) (request a courtesy copy.)
      • October 2000 (Revised March 2001)
      • Case

      BizRate.com

      By: Youngme E. Moon
      BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue... View Details
      Keywords: Business Education; Marketing Channels; Internet and the Web; Customer Relationship Management; Trust; Business Model; Marketing Strategy; Internet and the Web; Business Divisions; Debates; Retail Industry
      Citation
      Educators
      Purchase
      Related
      Moon, Youngme E. "BizRate.com." Harvard Business School Case 501-024, October 2000. (Revised March 2001.)
      • November 1999
      • Case

      Lucent Technologies: Optical Networking Group

      By: Marco Iansiti and Barbara Feinberg
      Set in June 1999, this case describes the development of a new platform product, the Wavestar OLS 400G, that responded both to a demand for greater "bandwidth" and aggressive competitors seeking to supply it. The 400G's development process took only 14 months and... View Details
      Keywords: Customers; Operations; Product Development; Performance Improvement; Information Technology; Information Infrastructure
      Citation
      Find at Harvard
      Related
      Iansiti, Marco, and Barbara Feinberg. "Lucent Technologies: Optical Networking Group." Harvard Business School Case 600-053, November 1999.
      • November 1999 (Revised June 2002)
      • Case

      Debate Over Unbundling General Motors: The Delphi Divestiture and Other Possible Transactions, The

      By: Malcolm S. Salter
      Ever since General Motors (GM) announced in February 1997 its intention to divest Delphi Automotive Systems--its upstream parts manufacturing operations--Wall Street had called for further unbundling, and various stakeholders competed for their claim of value... View Details
      Keywords: Valuation; Supply Chain; Vertical Integration; Corporate Strategy; Corporate Governance; Auto Industry; United States
      Citation
      Educators
      Purchase
      Related
      Salter, Malcolm S. "Debate Over Unbundling General Motors: The Delphi Divestiture and Other Possible Transactions, The." Harvard Business School Case 800-196, November 1999. (Revised June 2002.)
      • May 1999
      • Article

      A Mixed-Motive Perspective on the Economics versus Environment Debate

      By: A. Hoffman, J. Gillespie, D. Moore, K. A. Wade-Benzoni, L. L. Thompson and M. H. Bazerman
      Keywords: Perspective; Economics; Natural Environment
      Citation
      Find at Harvard
      Related
      Hoffman, A., J. Gillespie, D. Moore, K. A. Wade-Benzoni, L. L. Thompson, and M. H. Bazerman. "A Mixed-Motive Perspective on the Economics versus Environment Debate." American Behavioral Scientist 42, no. 8 (May 1999): 1254–1276.
      • March 1999 (Revised May 1999)
      • Case

      Network Associates: Securing the Internet

      By: Debora L. Spar
      Follows one company's path through the uncharted terrain of government regulation and the Internet. In March 1998, Network Associates announced it would begin selling powerful encryption software from its Dutch subsidiary. Such a move looked to the U.S. government like... View Details
      Keywords: Internet and the Web; Information Technology Industry; Public Administration Industry; Telecommunications Industry; United States
      Citation
      Educators
      Purchase
      Related
      Spar, Debora L., and Jennifer Burns. "Network Associates: Securing the Internet." Harvard Business School Case 799-087, March 1999. (Revised May 1999.)
      • February 1999 (Revised April 1999)
      • Case

      Bain & Company, Inc.: Making Partner

      By: Ashish Nanda
      In June 1998, Bain's compensation and policy committee meets to review candidates for elevation to partnership. The case presents the profiles of four candidates and ends with the promotion committee debating the merits of the candidates. View Details
      Keywords: Partners and Partnerships; Personal Development and Career; Employees
      Citation
      Educators
      Purchase
      Related
      Nanda, Ashish, and Perry Fagan. "Bain & Company, Inc.: Making Partner." Harvard Business School Case 899-066, February 1999. (Revised April 1999.)
      • August 1998 (Revised June 2000)
      • Case

      FairMarket, Inc.: Where Buyers and Sellers Connect

      By: Lynda M. Applegate, Jack Wieland and Chad M. M Raube
      On February 20, 1997, FairMarket, an Internet-based business-to-business auction site, was launched. CEO, founder Scott Randall, drew on his experience building Internet businesses at NECX Direct, Yahoo, and Internet Shopping Network to build his business. This case,... View Details
      Keywords: Business Startups; Debates; Entrepreneurship; Growth and Development; Growth Management; Management Style; Product Launch; Multi-Sided Platforms; Problems and Challenges; Information Technology; Information Technology Industry; Web Services Industry
      Citation
      Find at Harvard
      Related
      Applegate, Lynda M., Jack Wieland, and Chad M. M Raube. "FairMarket, Inc.: Where Buyers and Sellers Connect." Harvard Business School Case 399-006, August 1998. (Revised June 2000.)
      • May 1998 (Revised May 1999)
      • Case

      Biopure Corp.

      By: John T. Gourville
      It is early 1998 and Biopure Corp., a small biopharmaceutical firm with no sales revenues in its ten-year history, has just received government approval to release Oxyglobin, a revolutionary new "blood substitute" designed to replace the need for donated animal blood... View Details
      Keywords: Segmentation; Marketing Strategy; Engineering; Budgets and Budgeting; Sales; Transformation; Markets; Debates; Product Launch; Pharmaceutical Industry
      Citation
      Educators
      Purchase
      Related
      Gourville, John T. "Biopure Corp." Harvard Business School Case 598-150, May 1998. (Revised May 1999.)
      • May 1998
      • Background Note

      Note on the Retailing Industry

      By: David E. Bell and Ann Leamon
      Presents a survey discussion of retailing and current issues. Examines the impact of changing consumer attitudes on the industry and outlines the industry's response: consolidation, adoption of technology, use of brands and private labels, and changing relationships... View Details
      Keywords: Transformation; Debates; Customers; Surveys; Partners and Partnerships; Attitudes; Adoption; Consolidation; Retail Industry
      Citation
      Educators
      Purchase
      Related
      Bell, David E., and Ann Leamon. "Note on the Retailing Industry." Harvard Business School Background Note 598-148, May 1998.
      • ←
      • 18
      • 19
      • 20
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.