Customer Power - Publications - Faculty & Research

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

inter-governmental regulation as powerful enough to offer some hope of containing the excesses of surveillance capitalism. When industrial capitalism was moderated we lived in a world where nation states still had much autonomy confronted... View Details

Keywords: by James Heskett; Advertising; Consumer Products

25 Aug 2014
HBS Case

Starbucks Reinvented

employees), deliver personalized customer service, and maintain a close connection to the local community. In addition, McDonald's and Dunkin' Donuts had emerged as serious competitors, offering their own lines of specialty coffee... View Details

Keywords: by Julia Hanna; Food & Beverage

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

entrepreneurs and co-founders of Drift hired their lead people-person as one of their first five hires; they learned from past mistakes! Bonus tip: Every early-stage CEO/founder I know is shocked to realize the power they wield. Even if... View Details

Keywords: by Julia Austin

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Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful community-driven brand, and was looking to build the business that would unlock its growth and potential. With diverse... View Details

29 Sep 2015
First Look

September 29, 2015

powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream—and how the commercialization of the Internet was... View Details

Keywords: Sean Silverthorne

23 Jun 2003
Research & Ideas

Building a Better Buyer-Seller Relationship

other colleagues, including HBS professor V. Kasturi Rangan, have arrived at some answers for designing, developing, and managing long-term customer relationships. And this area is big business with a capital B: U.S. firms buy over $600... View Details

Keywords: by Martha Lagace

18 Feb 2009
First Look

First Look: February 18, 2009

must choose to improve an old technology (steel) or to develop a new material (carbon fiber). The decision must take into account a complicated context: increased demand for the "old" steel products made in Italy, increasing View Details

Keywords: Martha Lagace

04 May 2015
Research & Ideas

Need to Solve a Problem? Take a Break From Collaborating

contrast, equally powerful research suggests that clustering can undermine performance by fostering an unproductive imbalance between exploration and exploitation, even for simple tasks." Thus, Bernstein, Shore, and Lazer set out to... View Details

Keywords: by Carmen Nobel; Video Game; Web Services

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Online Business Strategy Course | HBS Online

you earn Syllabus 6 Modules, 30-35 Hours Download full syllabus 7-8 hrs Module 1 Creating Value for Customers Develop a foundational understanding of the value stick framework and learn how to make pricing decisions with a focus on... View Details

25 Jun 2007
Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

the case details, by 1916, she turned her horror of the barbaric practice of lynching into a powerful campaign against it. Her efforts toward African American participation in international peace discussions after World War I attracted... View Details

Keywords: by Martha Lagace; Beauty & Cosmetics

21 Mar 2019
HBS Case

The Ferrari Way

drivers in pure, unadulterated pleasure. “The overarching goal is to create an experience—a sensual experience,” says Harvard Business School Professor Stefan Thomke, who wrote a case study about the company in 2018. While many companies talk about creating a View Details

Keywords: by Michael Blanding; Auto

23 Apr 2019
First Look

New Research and Ideas, April 23, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55999 forthcoming Journal of Accounting Research The Role of Gatekeepers in Capital Markets By: Srinivasan, Suraj, and Sugata Roychowdhury Abstract—Gatekeepers in financial markets have the View Details

Keywords: Dina Gerdeman

03 May 2016
First Look

First Look, May 3, 2016

still telling. Monopolists undertake market strategies designed to ensure that they are not supplanted and nonmarket actions geared to avoiding undesirable constraints and reputational damage. Depending on their legal and regulatory environment, View Details

Keywords: Sean Silverthorne

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Planned Giving - Alumni

can help you achieve your philanthropic goals for HBS, as well as other charities. Learn how to make a gift to HBS from your existing donor-advised fund. John C. Whitehead Society Recognizing alumni and friends who make planned gifts to HBS Learn More The View Details

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer into Windows, and Apple set Apple Maps as the iOS default. Policymakers have raised concerns that dominant platforms may be leveraging their... View Details

Keywords: Dina Gerdeman

06 Oct 2010
Research & Ideas

John Kotter: Four Ways to Kill a Good Idea

time they tried a big change (in their case, the "customer centric" initiative), they were unsuccessful, and some of the consequences (impossible workloads for a while, a few good people's careers derailed) were very unpleasant. Anxiety began to grow as... View Details

Keywords: by John Kotter & Lorne A. Whitehead

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Business Fundamentals Course - CORe | HBS Online

those learnings to successfully compete in a variety of business environments. Highlights How do managers determine demand to inform pricing strategy? Step into the shoes of Jim Holtzman, CEO of Ace Ticket, and learn about pricing strategy for super bowl tickets. Show... View Details

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Advisory Board - Entrepreneurship

involved or started a number of entrepreneurial ventures. While working three days a week at AOL, he bootstrapped Compare.com , which enabled customers to compare prices on everything from PCs to mortgages. Later, He worked for Open... View Details

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Winners & Runners-Up | New Venture Competition

powered by advanced ML algorithms embedded with a fintech solution. Hive Health Camille Ang (MBA/MPA-ID 2022) Jiawen Tang (MBA 2023/MPA-ID 2021) Business Track Co-Winner A B2B2C digital health insurer providing simplified, affordable, &... View Details

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For Alumni - Entrepreneurship

For Alumni Rock100 Network When HBS alumni entrepreneurs connect, share their experiences, and learn together, a powerful community is established. Join the Rock100 global network, an exclusive community for founders of early stage, high... View Details

Publications