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- Faculty Publications (271)
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- All HBS Web (615)
- Faculty Publications (271)
- 25 Aug 2022
- News
Up on the Corner
six-story, mixed-use building will soon rise above the dirt and gravel. The ground floor will feature an Afrocentric bookstore-café where customers can peruse books by African authors while sipping hibiscus tea and baobab juice. (Dlodlo,... View Details
- Web
2024 Reunion Presentations - Alumni
a software company that encourages households to reduce their energy consumption. From Opower's earliest days, its managers utilized experiments to amplify their environmental impact and enhance customer value. We will revisit some of... View Details
- 25 Jun 2013
- First Look
First Look: June 25
their career, want to run their own companies. This note looks at the funded search as a means to entrepreneurship through acquisition and describes the path to buy and run a business using debt and equity as a means of financing the... View Details
Keywords: Anna Secino
- 06 Dec 2017
- News
Puzzle Master
Photo via Black Enterprise Photo via Black Enterprise When kitchen goods and home furnishings retailer Williams-Sonoma announced its acquisition of Outward, Inc.—a leading 3-D imaging and augmented reality platform—the $112 million deal... View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
eschewed broadcasting messages to customers, instead focusing on connecting customers to each other, subsequently linking those customers' actions to increased profitability. To see this approach in action, consider eBay's Group Gifts... View Details
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
that companies adopt two different approaches. The first approach, which he terms "digital strategy on social platforms," uses social media to broadcast commercial messages and seek customer feedback. The second approach, "social strategy... View Details
Keywords: by Carmen Nobel
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
Competition drives the supply of services with a low level of disclosure, since some customers will choose to pay more for a service in exchange for keeping their personal information under wraps. Competition ensures that services that... View Details
Bruce E. Karatz
Karatz has led KB Home during a period of immense growth. When he took over the CEO position, the company was selling and delivering 4,000 prefabricated homes a year. By 2003, the company was producing and selling over 27,000 homes. Karatz grew the business through... View Details
Keywords: Construction & Real Estate
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in today’s environment; it just has to feel different from what we’ve gotten used to as consumers.... View Details
- 20 Mar 2005
- Research & Ideas
Lessons of Successful Entrepreneurs
acquisition activities, he said. "That's nuts." Steve Hafner, founder and CEO of Kayak.com, an online travel information site, said an alternative to growing your own customers is to secure... View Details
Keywords: by Sean Silverthorne
- Profile
Adam Kanner
the marketplace, balancing supply and demand. You don’t want to acquire customers unless you have products to offer them. So building an effective marketplace is key. How are you making that happen? Through View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
but that’s a very expensive customer acquisition cost (CAC). Building managers are employed by a property manager who only cares about their 2 percent management fee. Landlords care about tenant experience... View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
Finally, if the ease of customer retention is high, early investment in customer acquisition can pay dividends over a longtime horizon. For example, Web users find changing... View Details
Keywords: by Peter Jacobs
H. Stanley Marcus
dramatically growing both the customer base and store locations. He secured the future expansion of the business through its acquisition by Carter, Hawley, Hale in 1969. View Details
Keywords: Retail
- January 2008
- Case
Parks Capital - Investment in US Retail, Inc.
Parks Capital acquired a Children's Apparel Manufacturer , American Child Clothing Manufacturers, Inc. (ACCM), in 2001. Two years later ACCM's largest retail customer, U.S. Retail, Inc., decided to evaluate strategic alternatives due to financial difficulties. Parks... View Details
Keywords: Mergers and Acquisitions; Customer Value and Value Chain; Private Equity; Vertical Integration; Apparel and Accessories Industry; Manufacturing Industry; Retail Industry; United States
El-Hage, Nabil N., and Stephen Parks. "Parks Capital - Investment in US Retail, Inc." Harvard Business School Case 208-104, January 2008.
Scott D. Cook
Though he was not the first individual to launch a personal finance software company, Cook was the most successful. His focus on easy of use and customer service helped to develop Quicken into one of the most successful software... View Details
Keywords: Computers & Electronics
- April 2001
- Teaching Note
MindSpring TN
By: Jeffrey F. Rayport, Steven Silverman and William A. Sahlman
Teaching Note for (9-899-178). For book only - not listed on case. View Details
- 01 Mar 2006
- News
Faculty Books
its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human-resource management. Managing Product and Service Development by Stefan H. Thomke (Irwin/McGraw-Hill) Professor Thomke... View Details
- 01 Mar 2014
- News
Innovation: Crowdfunding College Costs
model has evolved since its launch. "We used to charge a transaction fee, but moved away from that for strategic reasons," Cordero says. "Now it's simply about customer acquisition and building a community."... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
Amazon and relying instead on Shopify as an online storefront and on ShipBob for fulfillment. Then came the cold shower of reality: Customer acquisition beyond Amazon can prove very expensive. He decided to... View Details