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  • All HBS Web  (607)
    • People  (5)
    • News  (165)
    • Research  (329)
    • Multimedia  (2)
  • Faculty Publications  (136)

Show Results For

  • All HBS Web  (607)
    • People  (5)
    • News  (165)
    • Research  (329)
    • Multimedia  (2)
  • Faculty Publications  (136)
← Page 18 of 607 Results →
  • 01 Mar 2007
  • News

Daniel Vasella

the test as he methodically refashioned the two old-line chemical companies with disparate corporate cultures into a single entity focused on health care and powered by an innovative approach to R&D. Today, Novartis is one of the world’s... View Details
Keywords: Roger Thompson; multinational pharmaceutical company; prescription drugs; vaccines; Medicare; generics business; Health, Social Assistance
  • Profile

Kine Seck Mercier

about what I wanted to do, how I wanted to contribute. It would also give me access to opportunities I wouldn’t otherwise have.” Participating in the positivity HBS attracted Kiné by virtue of a brand known worldwide: “It gives you... View Details
  • November 2008
  • Teaching Note

Crossing Borders: MTC's Journey through Africa (TN)

By: Tarun Khanna
Teaching Note for [708477]. View Details
Keywords: Growth and Development; Monopoly; Strategic Planning; Mergers and Acquisitions; Leadership; Cross-Cultural and Cross-Border Issues; Competition; Developing Countries and Economies; Brands and Branding; Culture; Telecommunications Industry; Kuwait; Africa
Citation
Purchase
Related
Khanna, Tarun. "Crossing Borders: MTC's Journey through Africa (TN)." Harvard Business School Teaching Note 709-453, November 2008.
  • 12 Jul 2011
  • News

Phone Fun

“Mobile phones are becoming more, not less relevant,” he observed in Campaign, noting that the devices are such a mainstay of modern culture that young consumers will find a way to afford them, even during economic downturns. A key... View Details
Keywords: Telecommunications; Information; Advertising, Public Relations, and Related Services; Professional Services
  • 04 Sep 2019
  • News

Alumni and Faculty Books for September 2019

science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details
  • 17 Apr 2023
  • Blog Post

Climate Stories Episode #14: Bonita Stewart (MBA 1983) – A Career Devoted to Creating the Future

startups.” And yet, sustainability has been a consistent theme in Bonita’s choices of corporate boards and investments. She explained, “For my board selections and my investments, I seek innovative products and services combined with a View Details
  • 11 Jun 2018
  • Blog Post

Reimagining Fashion For The Good Of All

Zalando is a fairly unknown brand in the U.S., but the leading online fashion platform in Europe. Growing at a yearly rate of +20%, it was founded 10 years ago and it currently has more than 15,000 employees and is present in 15 different... View Details
Keywords: Consumer Products / Retail
  • 17 Oct 2006
  • First Look

First Look: October 17, 2006

global competition and efficient markets. A rewritten version of an earlier note. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407022 Duane Morris: Balancing Growth and Culture at a Law Firm Harvard... View Details
Keywords: Sean Silverthorne
  • 22 Feb 2022
  • News

Savings and Loam

finding brands in every aisle that align with their values. An entire generation of these consumers expects their purchasing power to be deployed as a force for good, whether that means supporting humane working conditions or social or... View Details
Keywords: Jen McFarland Flint; Funds, Trusts, and Other Financial Vehicles; Finance
  • 01 Sep 2012
  • News

On a Sound Track

Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
Keywords: Deborah Blagg; audio accessories; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 01 Apr 2002
  • News

Q&A - Mark Fields

Concluding a successful tenure at Mazda, Mark Fields was appointed on April 19 to head the Premier group, a London-based unit of Ford Motor Company, which controls Mazda. The Premier group, a $23 billion company, includes brands such as... View Details
Keywords: auto; Mazda; Ford; Mark Fields; Machinery Manufacturing; Manufacturing
  • May 1994 (Revised July 1995)
  • Case

Taco Bell--1994

By: Leonard A. Schlesinger
Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic... View Details
Keywords: Information Technology; Food; Organizational Structure; Organizational Culture; Human Resources; Brands and Branding; Organizational Change and Adaptation; Goals and Objectives; Change Management; Expansion; Business Growth and Maturation; Communication; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States
Citation
Find at Harvard
Related
Schlesinger, Leonard A. "Taco Bell--1994." Harvard Business School Case 694-076, May 1994. (Revised July 1995.)
  • Web

Souvenirs & Novelties - The Art of American Advertising

The Art of “Posting” Brand Name Management A Marketing Revolution “The province of the advertising novelty is to present to the customer . . . something of a tangible or more or less permanent value.” Fowler’s Publicity Encyclopedia ,... View Details
  • 26 Jan 2017
  • News

Turning Millennials into Leaders

Garrett Gravesen (PLDA 20, 2015) is a leadership coach and cofounder of ADDO Worldwide, a brand and experience consultancy based in Atlanta, Georgia. In this video, he talks about working with Chick-fil-A to develop its Leader Academy,... View Details
  • 01 Mar 2015
  • News

Providing an Environment for Ideas to Grow

brand shouldn’t be about erecting barriers to keep consumers out; indeed, growth requires the welcoming of new faces,” concludes HBS marketing professor Anat Keinan in a July 2014 Harvard Business Review article, “How ‘Brand Tourists’ Can... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 25 Feb 2020
  • News

In My Humble Opinion: Mr. Coffee

2018, Keller left his position as global president of the Wm. Wrigley Jr. Company to become CEO of Peet’s Coffee; in January, he was named CEO of JDE Peet’s, a merger that added a portfolio of coffee and tea brands represented in more... View Details
Keywords: Julia Hanna
  • 21 May 2018
  • News

Community Partners Delivers “Expert Goodness” to the Bay Area

here. HBSAB Hosts CEO Brand Leadership Roundtable The HBS Association of Boston (HBSAB) held its 10th Annual CEO Brand Leadership Roundtable, “How Best-Selling Brands Thrive in... View Details
Keywords: Margie Kelley
  • Blog

HBS Online and Executive Education Leadership: Q+A with Patrick Mullane and Luis Viceira

organizations are working together well. That's the objective. This is not about restructuring; it's about getting the two organizations integrated. So HBS Online and Executive Education will maintain their own organizational structures? (PM): While the View Details
  • 03 Mar 2003
  • Research & Ideas

The Ingredients of a Deal Disaster

challenging conditions, such as the following, are present: When cultures clash. Negotiators from diverse organizational, professional, or national cultures often bring clashing assumptions to the table. As... View Details
Keywords: by Ron S. Fortgang, David A. Lax & James K. Sebenius
  • 20 Sep 2016
  • First Look

September 20, 2016

growth of Southeast Asian low-cost carriers on the one hand, to the expansion of premium Gulf carriers on the other. The company, therefore, decided to launch a low-cost airline of its own called Scoot, the fourth brand in its portfolio.... View Details
Keywords: Sean Silverthorne
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