Creative Work - Publications - Faculty & Research

06 Jun 2008
What Do You Think?

Why Don’t Managers Think Deeply?

deeply—entrepreneurs Big companies are no place for big thinkers." Providing time to reflect, particularly in an era of multi-tasking and the tyranny of technology, was most frequently suggested as an antidote to the dearth of deep thinking. As Chris Shannon put... View Details

Keywords: by Jim Heskett

04 Apr 2011
HBS Case

Reinventing the National Geographic Society

case study in 1994 when Fahey was CEO of Time Life, ironically facing many of the same challenges with earlier generations of media and technology. Fifteen years later it was an opportunity to observe an elite general manager at work in a... View Details

Keywords: by Sean Silverthorne; Publishing

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

Edmondson: Leadership will engage people to work together creatively I hope we will come to learn that hiding bad news is never a good idea. That will mean recommitting ourselves to mastering the... View Details

Keywords: by Dina Gerdeman

20 Apr 2021
Book

A Simple Question That Can Guide Companies to Epic Success

Conceptually, strategy could not be simpler. Once you start thinking about how to create value—that’s when it gets interesting. We get to be endlessly imaginative. Strategy poses little challenge for our conceptual thinking. But it presents the most exciting of... View Details

Keywords: by Danielle Kost

12 Oct 2006
First Look

First Look: October 12, 2006

Working PapersDo Corporate Social Responsibility Ratings Predict Corporate Social Performance? Authors:Aaron K. Chatterji, David I. Levine, and Michael W. Toffel Abstract Ratings of corporations' environmental activities and... View Details

Keywords: Sean Silverthorne

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

political, and economic times. Americans throughout history have embraced the American Dream, which proclaims that through hard work and perseverance anyone can be successful, regardless of class, caste, religion, race, or ethnicity.... View Details

Keywords: by Martha Lagace

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

million within five years. "The creative side, which is what matters in the advertising business, can't be fully explored until the technology has improved," says Silk. Judging by the numbers, that technological improvement will... View Details

Keywords: by Susan Young

03 Oct 2005
Research & Ideas

The Box Office Power of Stars

buyers? And in an interesting plot twist, Elberse decided to design her research not around actual box office receipts, but rather around a Hollywood simulation game that has over half a million players. The results were published in her View Details

Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video

2008
Chapter

Artistic Methods and Business Disorganization

The idea that artists' work can usefully inform business practice has gained support in recent years. Managers have long described some business activities as "more art than science," but usually they've meant by this that they don't understand the activity and can't... View Details

Keywords: Business or Company Management; Creativity

Citation

21 Feb 2023
Research & Ideas

Are Your Employees Passing Up Incentives? Try Promoting the Programs More

everything from working out at the gym to turning off the lights at home. Yet, despite the brainpower devoted to devising creative rewards and fine-tuning offerings, employees don’t always buy in. “All this... View Details

Keywords: by Scott Van Voorhis

05 Jul 2006
Research & Ideas

The Accidental Innovator

do. In their recent working paper "Accident, Innovation, and Expectation in Innovation Process," authors Robert D. Austin and Lee Devin explore the concept of accidental innovation, how it works or... View Details

Keywords: by Sarah Jane Gilbert

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

makes consumers more willing to pay for safety features." Already during the pandemic, companies have been creative in identifying "low-hanging fruit" that could be quickly implemented in their operations. Grocery stores... View Details

Keywords: by Hong Luo and Alberto Galasso

31 Jul 2007
First Look

First Look: July 31, 2007

Working PapersCoupled Search Processes: Why Is It So Difficult to Find that Organizational Design Matters? Authors:Nicolaj Siggelkow and Jan W. Rivkin Abstract Organizational design affects performance via coupled search processes. At... View Details

Keywords: Martha Lagace

28 Jul 2008
Research & Ideas

Making the Decision to Franchise (or not)

less well-known dynamic of customer differentiation and its effect on the way businesses are structured and run is examined in a recent Harvard Business School working paper, "Organizational Design and Control across Multiple Markets: The... View Details

Keywords: by Julia Hanna; Retail

07 Nov 2012
HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

her course "Strategic Marketing in Creative Industries," with Ferguson in the classroom. HBS Working Knowledge recently interviewed Elberse about the case, which is now publicly available. The Ferguson case... View Details

Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

compartmentalize their work as separate from the rest of their lives. And so, it is incumbent upon leaders to find ways to create a positive work context in which employees not only feel inspired but also... View Details

Keywords: by Ranjay Gulati

01 Jul 2009
Working Paper Summaries

File-Sharing and Copyright

Keywords: by Felix Oberholzer-Gee & Koleman Strumpf; Technology; Entertainment & Recreation

23 Apr 2018
Research & Ideas

Sponsorship Programs Could Actually Widen the Gender Gap

may reveal which factors matter most. “I think it’s great that we’re being more creative about solutions to female advancement, and there might be a lot of good things going on in terms of sponsorship,” Coffman says. “Now we just need to... View Details

Keywords: by Carmen Nobel

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing plan, from retail execution to... View Details

Keywords: by Jill Avery and Richard Edelman

25 Nov 2008
First Look

First Look: November 25, 2008

San Francisco office, and it also details the evolution of Pentagram itself. In addition, this case offers a thick description of Hinrichs and his team working with a client. This case can be used in business and executive education... View Details