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  • February 2011 (Revised December 2012)
  • Case

Coca-Cola on Facebook

By: John Deighton and Leora Kornfeld
In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details
Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry
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  • 26 Sep 2023
  • Book

Digital Strategy: A Handbook for Managing a Moving Target

characterized the industrial age (Birkinshaw, 2018). Second, we define what digital strategy is and explain how it matters to competition. Third, we highlight a few themes from this book’s chapters that illustrate how digital strategy is... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology
  • 01 Oct 2007
  • Research & Ideas

Encouraging Dissent in Decision-Making

notion that a large segment of consumers might prefer automobiles that were safe and fuel-efficient. Coca-Cola ignored evidence that "New Coke" would fizzle and launched it anyway. Companies in the mechanical-watch and analog-photography View Details
Keywords: by Garry Emmons

    William A. Sahlman

    William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

    Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

    Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
    • Web

    About - Race, Gender & Equity

    where she practiced a culturally responsive pedagogy model in her home community. She brings those insights and creativity with her in this role. Sign Up For Our Newsletter Join our mailing list to receive updates on our work. Sign Up... View Details
    • 29 Oct 2013
    • First Look

    First Look: October 29

    to everyday transactions like selling a house, buying a car, or landing a new contract. Wheeler also draws lessons on agility and creativity from fields like jazz, sports, theater, and even military science. Publisher's link: View Details
    Keywords: Sean Silverthorne

      Michael A. Wheeler

      Mike Wheeler joined the HBS faculty in 1993 and has taught extensively in its MBA, Executive, and distance learning programs. His highly interactive 8-week/40-hour HBS Online Negotiation... View Details

      Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
      • January 2009 (Revised June 2024)
      • Case

      Design Thinking and Innovation at Apple

      By: Stefan Thomke and Barbara Feinberg
      Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy.... View Details
      Keywords: Design; Corporate Entrepreneurship; Innovation and Management; Product Design; Product Development; Research and Development; Creativity; Technology Industry
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      • Web

      Human Behavior & Decision-Making - Faculty & Research

      United Kingdom that requires firms to disclose 2017 gender pay gap ("GPG") data for the first time, we find that providing voluntary gender diversity disclosure in 2016 is correlated with having a worse gender pay gap in 2017. Our results are concentrated in View Details
      • Web

      Entrepreneurship - Faculty & Research

      the probabilities of success are low, extremely skewed, and unknowable until an investment is made. At a macro level, experimentation by new firms underlies the Schumpeterian notion of creative destruction. However, at a micro level,... View Details
      • Web

      Leadership - Faculty & Research

      encountered, it recalibrated, iteratively creating continuity and restoring order. Daini survived the crisis without an explosion or a meltdown. October 2014 Article The Transparency Trap By: Ethan Bernstein To get people to be more View Details
      • Web

      Profiles - MBA

      not only enhance military operations and improve the lives of service members but also transform various industries and improve society as a whole. Professional goals: My goal is to leverage my experience to bridge the gap between the... View Details
      • 12 Oct 2011
      • First Look

      First Look: October 12

      contrast, the sum of gross job creation and destruction at target firms exceeds that of controls by 13% of employment over two years. In short, private equity buyouts catalyze the creative destruction process in the labor market, with... View Details
      Keywords: Sean Silverthorne
      • 24 Nov 2008
      • Research & Ideas

      Harvard Business School Discusses Future of the MBA

      in large and small groups. They wrote case studies on MBA programs at Chicago, INSEAD, Stanford, Yale, and HBS, plus a case on the Center for Creative Leadership (all are available from Harvard Business Publishing); collected data on... View Details
      Keywords: by Roger Thompson & HBS Bulletin; Education
      • 18 Mar 2013
      • HBS Case

      HBS Cases: LEGO

      age 12. The LEGO brick played with by kids and adults around the globe came into being during Godtfred's tenure. He considered it a unique, sturdy, simple product—a system—that offered endless opportunities for creative fun, and drew up a... View Details
      Keywords: by Maggie Starvish; Entertainment & Recreation
      • 02 Jun 2009
      • First Look

      First Look: June 2, 2009

      in many creative industries, monetary incentives play a reduced role in motivating authors to remain creative. Data on the supply of new works are consistent with the argument that file sharing did not discourage authors and publishers.... View Details
      Keywords: Martha Lagace
      • Web

      Student Journey - Entrepreneurship

      advice. Rock VC Partners — Experienced VCs provide 1:1 feedback and advice. New Venture Competition — All entrants receive in person and written feedback from entrepreneurs, investors, and industry experts. Professors — Get insights from... View Details
      • October 2015 (Revised October 2016)
      • Case

      Building Watson: Not So Elementary, My Dear! (Abridged)

      By: Willy C. Shih
      This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the... View Details
      Keywords: Analytics; Big Data; Business Analytics; Product Development Strategy; Machine Learning; Machine Intelligence; Artificial Intelligence; Product Development; AI and Machine Learning; Information Technology; Analytics and Data Science; Information Technology Industry; United States
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      • Web

      Business History - Faculty & Research

      simplistic assumptions about business behavior also enabled business history to be highly creative and, at times, to exercise a huge impact on management studies more generally, especially strategy and the study of entrepreneurship.... View Details
      • Web

      Topics - HBS Working Knowledge

      Entrepreneurship (5) Corporate Finance (12) Corporate Governance (33) Corporate Social Responsibility and Impact (121) Corporate Strategy (97) Cost Accounting (3) Cost Management (9) Cost of Capital (1) Cost vs Benefits (8) Cost (15) Country (4) Courts and Trials (3)... View Details