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Publications

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      Cost vs BenefitsRemove Cost vs Benefits →

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      • October 2000 (Revised March 2003)
      • Case

      Merck & Company: Evaluating a Drug Licensing Opportunity

      By: Richard S. Ruback and David B Krieger
      This explores the valuation of an opportunity to license a compound before it enters clinical trials. Describes Merck's decision tree evaluation process is presented. Information required to evaluate a specific licensing opportunity is provided, including the costs of... View Details
      Keywords: Decision Making; Cost vs Benefits; Opportunities; Valuation; Outcome or Result; Pharmaceutical Industry
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      Ruback, Richard S., and David B Krieger. "Merck & Company: Evaluating a Drug Licensing Opportunity." Harvard Business School Case 201-023, October 2000. (Revised March 2003.)
      • August 2000 (Revised January 2001)
      • Background Note

      Asset Reporting

      By: Paul M. Healy and Preeti Choudhary
      Using historical cost and conservatism to identify and value assets, this case explains the criteria for asset reporting in straightforward situations and then examines scenarios where implementing the criteria for recognition and valuation of assets is conceptually... View Details
      Keywords: Accounting; Assets; Problems and Challenges; Accounting Industry
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      Healy, Paul M., and Preeti Choudhary. "Asset Reporting." Harvard Business School Background Note 101-014, August 2000. (Revised January 2001.)
      • August 2000 (Revised February 2001)
      • Background Note

      Expense Recognition

      By: Paul M. Healy and Preeti Choudhary
      Recording expenses is not often clear-cut and can require considerable management judgment. This case discusses expense recognition in straightforward situations and then considers expense transactions that may be more complex to record. It uses examples that include... View Details
      Keywords: Accounting; Cost; Financial Statements
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      Healy, Paul M., and Preeti Choudhary. "Expense Recognition." Harvard Business School Background Note 101-015, August 2000. (Revised February 2001.)
      • May 2000
      • Case

      To Trim or Not to Trim: That Is the Question

      By: Srikant M. Datar
      Should Novartis drop 20% of its global pharmaceutical product brands that account for only 3% of its pharmaceutical revenues? View Details
      Keywords: Business Earnings; Cost vs Benefits; Business Strategy; Investment Return; Problems and Challenges; Pharmaceutical Industry
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      Datar, Srikant M. "To Trim or Not to Trim: That Is the Question." Harvard Business School Case 100-105, May 2000.
      • March 2000 (Revised February 2005)
      • Case

      Hewlett Packard--Computer Systems Organization: Selling to Enterprise Customers

      By: Das Narayandas and Robert C. Dudley
      In late 1996, Manuel Diaz, head of Worldwide Sales for Hewlett-Packard's (HP) Computer Systems Organization (CSO), is reviewing the results of an audit of HP's enterprise customer management approach with the objective of identifying market and organizational... View Details
      Keywords: Accounting Audits; Transformation; Customer Relationship Management; Cost vs Benefits; Marketing Strategy; Sales; Computer Industry
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      Narayandas, Das, and Robert C. Dudley. "Hewlett Packard--Computer Systems Organization: Selling to Enterprise Customers." Harvard Business School Case 500-064, March 2000. (Revised February 2005.)
      • 1999
      • Other Unpublished Work

      Executive Ownership and Control in Newly Public Firms: The Role of Venture Capitalists

      By: Malcolm Baker and Paul Gompers
      We study the implications of CEO equity ownership for incentives and control in a sample of 1,011 newly public firms. Before an initial public offering, equity investments by venture capitalists reduce CEO ownership by about half, from an average of 35 percent to 19... View Details
      Keywords: Equity; Ownership; Motivation and Incentives; Initial Public Offering; Investment; Venture Capital; Managerial Roles; Cost Management; Governance Controls; Executive Compensation
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      Baker, Malcolm, and Paul Gompers. "Executive Ownership and Control in Newly Public Firms: The Role of Venture Capitalists." November 1999. (First draft in 1998.)
      • July 1999 (Revised January 2000)
      • Case

      Yahoo!: Business on Internet Time

      By: Jan W. Rivkin and Jay R. Girotto
      In the wake of major competitive moves, CEO Tim Koogle and his senior team at Yahoo!, an Internet portal, must decide whether and how to adjust their strategy. Following deals between AOL and Netscape, Excite and @Home, Infoseek and Disney, and Snap and NBS, Yahoo!... View Details
      Keywords: Competitive Strategy; Growth and Development Strategy; Business Strategy; Organizational Structure; Industry Structures; Internet and the Web; Risk Management; Technological Innovation; Business or Company Management; Information Technology Industry; Web Services Industry
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      Rivkin, Jan W., and Jay R. Girotto. "Yahoo!: Business on Internet Time." Harvard Business School Case 700-013, July 1999. (Revised January 2000.)
      • June 1999
      • Case

      Matching Dell (A)

      By: Jan W. Rivkin, Michael E. Porter, Charles E. Bruin, Markus Chappel, Thomas M Galizia and Laila J Worrell
      After years of success with its vaunted "Direct Model" for computer manufacturing, marketing, and distribution, Dell Computer Corp. faces efforts by competitors to match its strategy. This case describes the evolution of the personal computer industry, Dell's strategy,... View Details
      Keywords: Cost vs Benefits; Competitive Strategy; Industry Structures; Adoption; Computer Industry
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      Rivkin, Jan W., Michael E. Porter, Charles E. Bruin, Markus Chappel, Thomas M Galizia, and Laila J Worrell. "Matching Dell (A)." Harvard Business School Case 799-158, June 1999.
      • May 1999 (Revised August 1999)
      • Case

      Victory Supermarkets: Expansion Strategy?

      By: David E. Bell and Ann Leamon
      Jay DiGeronimo, president of a 16-store supermarket chain, is trying to decide the timing and method for expanding his chain. The family-owned company could continue in a maintenance mode, with each family member running one store. It could expand slowly using a new... View Details
      Keywords: Budgets and Budgeting; Cost vs Benefits; Trade; Investment; Market Entry and Exit; Supply Chain Management; Private Ownership; Competition; Expansion; Retail Industry
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      Bell, David E., and Ann Leamon. "Victory Supermarkets: Expansion Strategy?" Harvard Business School Case 599-054, May 1999. (Revised August 1999.)
      • February 1999 (Revised July 2004)
      • Case

      Life as a Minor League CEO Frank Burke and The Chattanooga Lookouts

      By: Stephen A. Greyser and Kirk A. Goldman
      A "slice of life" depiction of the range of issues and activities experienced by Frank Burke (HBS MBA 1987), the president of a minor league baseball team (the Chattanooga Lookouts). Raises questions of the applicability of MBA skills in this role and the "quotient of... View Details
      Keywords: Happiness; Managerial Roles; Entrepreneurship; Business or Company Management; Marketing; Cost Management; Cost vs Benefits; Operations; Sports; Business Education; Sports Industry; Tennessee
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      Greyser, Stephen A., and Kirk A. Goldman. "Life as a Minor League CEO Frank Burke and The Chattanooga Lookouts." Harvard Business School Case 599-029, February 1999. (Revised July 2004.)
      • November 1998 (Revised December 1998)
      • Case

      Asea Brown Boveri (Condensed)

      By: Robert L. Simons
      The merger of Asea AB and BBC Brown Boveri required a restructuring of operations and a change in organizational cultures. Competitive success also necessitated the benefits of scale while remaining "local" for political and customer-responsiveness reasons. The case... View Details
      Keywords: Change Management; Mergers and Acquisitions; Restructuring; Cost vs Benefits; Competitive Strategy; Organizational Change and Adaptation; Growth and Development; Performance Effectiveness; Consumer Products Industry
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      Simons, Robert L. "Asea Brown Boveri (Condensed)." Harvard Business School Case 199-027, November 1998. (Revised December 1998.)
      • September 1998 (Revised July 1999)
      • Case

      Costco Companies, Inc.

      By: David E. Bell and Ann Leamon
      Costco Companies, one of the major players in the wholesale club industry, has developed a new class of membership that offers discounted services--auto, health, and home insurance, business credit card processing, real estate services--in exchange for a higher annual... View Details
      Keywords: Cost vs Benefits; Cost Management; Brands and Branding; Marketing Strategy; Supply and Industry; Service Delivery; Service Operations; Risk and Uncertainty; Retail Industry
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      Bell, David E., and Ann Leamon. "Costco Companies, Inc." Harvard Business School Case 599-041, September 1998. (Revised July 1999.)
      • August 1998 (Revised February 1999)
      • Case

      Product Development at Dell Computer Corporation

      By: Stefan H. Thomke, Vish V. Krishnan and Ashok Nimgade
      Describes how Dell redesigned its new product development process after experiencing a major product setback and a significant decline in firm profits in 1993. Dell's new process is challenged during the development of a new line of portable computers when the incoming... View Details
      Keywords: Cost vs Benefits; Profit; Managerial Roles; Risk Management; Product Development; Business Processes; Problems and Challenges; Risk and Uncertainty; Hardware; Computer Industry
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      Thomke, Stefan H., Vish V. Krishnan, and Ashok Nimgade. "Product Development at Dell Computer Corporation." Harvard Business School Case 699-010, August 1998. (Revised February 1999.)
      • 1998
      • Working Paper

      Some Evidence on the Optimal Welfare State Based on Subjective Data

      By: Rafael Di Tella and Robert MacCulloch
      It is often difficult to evaluate all the costs and benefits of the welfare state. This paper suggests an alternative approach based on surveys of citizen satisfaction with welfare programs. In the first part of the paper we estimate the level of unemployment benefits... View Details
      Keywords: Personal Characteristics; Employment; Surveys; Programs; Government and Politics; Age; Income; Residency; Welfare; Governing Rules, Regulations, and Reforms; Cost vs Benefits; Satisfaction; United Kingdom
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      Di Tella, Rafael, and Robert MacCulloch. "Some Evidence on the Optimal Welfare State Based on Subjective Data." Harvard Business School Working Paper, No. 98-092, March 1998.
      • February 1998 (Revised May 1998)
      • Case

      SITEL Corporation

      By: Howard H. Stevenson and Martha Gershun
      SITEL has grown extremely rapidly and is now operating worldwide with operations in more than 30 countries. Since many of its locations serve the same customers, the officers are debating the costs and benefits of additional centralization. Some feel that the autonomy... View Details
      Keywords: Organizational Change and Adaptation; Globalized Firms and Management; Growth Management; Success
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      Stevenson, Howard H., and Martha Gershun. "SITEL Corporation." Harvard Business School Case 898-153, February 1998. (Revised May 1998.)
      • February 1998 (Revised August 2006)
      • Case

      House of Tata, 1995: The Next Generation (A)

      By: Tarun Khanna, Krishna G. Palepu and Danielle Melito Wu
      The Tata Group began the 1990s as a confederation of loosely coupled firms. This case considers the rise to prominence of the new CEO of Tata Group, Ratan Tata, and his attempts to strengthen the inter-relationships among the group companies at a time when critics... View Details
      Keywords: Business or Company Management; Business Conglomerates; Organizations; Corporate Strategy; Consolidation; Business Strategy; Alignment; Consumer Products Industry; Service Industry
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      Khanna, Tarun, Krishna G. Palepu, and Danielle Melito Wu. "House of Tata, 1995: The Next Generation (A)." Harvard Business School Case 798-037, February 1998. (Revised August 2006.)
      • January 1998 (Revised March 1998)
      • Case

      Viacom, Inc.: Carpe Diem (Condensed)

      By: Joseph L. Bower and Thomas R. Eisenmann
      Viacom has built a powerful position in the global entertainment industry through skillful and bold acquisitions. Now its expansion is challenged by the moves of Rupert Murdoch's News Corp. Different businesses within Viacom have contradictory positions on how to deal... View Details
      Keywords: Acquisition; Cost vs Benefits; Decisions; Entertainment; Competition; Corporate Strategy; Expansion; Entertainment and Recreation Industry
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      Bower, Joseph L., and Thomas R. Eisenmann. "Viacom, Inc.: Carpe Diem (Condensed)." Harvard Business School Case 398-086, January 1998. (Revised March 1998.)
      • 1998
      • Book

      Cost and Effect: Using Integrated Cost Systems to Drive Profitability and Performance

      By: Robert S. Kaplan and Robin Cooper
      Keywords: Cost vs Benefits
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      Kaplan, Robert S., and Robin Cooper. Cost and Effect: Using Integrated Cost Systems to Drive Profitability and Performance. Boston: Harvard Business School Press, 1998.
      • October 1997 (Revised April 1998)
      • Case

      C-Car

      By: V. Kasturi Rangan and Marie Bell
      C-Car was the first automobile retailer in the United States to go public. Subsequently the owner, Mr. Gilliland, must decide how to invest the capital raised from the public ownership. This case describes in detail C-Car's highly profitable strategy of managing its... View Details
      Keywords: Business Model; Cost vs Benefits; Management Practices and Processes; Profit; Acquisition; Business Strategy; Public Ownership; Auto Industry; Retail Industry
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      Rangan, V. Kasturi, and Marie Bell. "C-Car." Harvard Business School Case 598-064, October 1997. (Revised April 1998.)
      • April 1997 (Revised July 2003)
      • Case

      Viacom, Inc.: Video Supplement

      By: Joseph L. Bower, Thomas R. Eisenmann and Sonja Ellingson Hout
      Viacom reached a powerful position in the global entertainment industry through skillful and very bold acquisitions. Now its further expansion is challenged by the moves of Rupert Murdoch's News Corp. Different businesses within Viacom have contradictory positions on... View Details
      Keywords: Acquisition; Cost vs Benefits; Decisions; Entertainment; Competition; Corporate Strategy; Expansion; Entertainment and Recreation Industry
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      Bower, Joseph L., Thomas R. Eisenmann, and Sonja Ellingson Hout. "Viacom, Inc.: Video Supplement." Harvard Business School Case 397-066, April 1997. (Revised July 2003.)
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