Consumption - Publications - Faculty & Research

12 PM – 1 PM EDT, 25 Apr 2017
Webinars: Trending@HBS

A Recipe for Digital Disruption

In recent years, a new wave of digital disruption has been taking over the Internet. In this talk, Associate Professor Teixeira will show how a variety of firms, both incumbents and startups, are using digital technologies to break the bonds between activities that... View Details

01 Dec 2016
News

The Future of Books

result of digitization.” To the contrary, book consumption overall has remained stable over the last two decades. What digitization has really done is expand our ability to reach our consumers. How has digitization changed the ways in... View Details

Keywords: April White; Publishing Industries (except Internet); Information

01 Sep 2010
News

Reinventing the Annual Report

on nonfinancial metrics such as lower fuel consumption in new jet engines, and a reduced carbon footprint and lower water consumption in the firm’s factories. The juxtaposition of information on both... View Details

Keywords: Robert G. Eccles

01 Sep 2016
News

Why We Do—or Don’t—Donate Time and Money

They want the “warm glow”—to feel good from doing it. They want to signal something about themselves—that they are nice, for instance, or that they hold certain political tendencies. Volunteering is—or perhaps increasingly can be—a View Details

Keywords: April White

10 Feb 2016
News

Investing in Sustainability

Nicholas Tiller (MBA 1998) grew up in a farming community, but it was his experience in hedge-fund management in the food and energy sectors that led him to establish Sustainable America, a nonprofit with the aim of reducing US oil View Details

01 Sep 2020
News

The Devil You Don’t Know

mind.” “Aggressive deficit spending may help in a number of ways, but it won’t solve the tangible barriers to production and consumption that the pandemic has imposed. So it won’t be enough to turn a downward spiral into an upward spiral,... View Details

Fast Answer

FIELD Global Immersion Resources: Brazil

Development Indicators (World Bank) Economist Intelligence Unit OECD iLibrary: Economic surveys Global Consumption Database (World Bank) News Factiva View Details

24 Mar 2009
First Look

First Look: March 24, 2009

Stockholder Consumption Risk and Asset Returns Authors:Christopher J. Malloy, Tobias J. Moskowitz, and Annette Vissing-Jørgensen Publication:Journal of Finance (forthcoming) Abstract We provide new evidence on the success of long-run... View Details

Keywords: Martha Lagace

26 May 2009
Research & Ideas

Improving Market Research in a Recession

seeking to shave 10 to 20 percent off of research budgets. In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing, or segmentation. That is certainly not the case now. At the same... View Details

Keywords: by John Quelch

01 Jun 2002
News

In VMI Partnerships, the Devil is in the Data

The expression “letting the fox guard the henhouse” comes to mind when you first hear about Vendor Managed Inventory (VMI) systems, where a product manufacturer actually places orders for the retailer, determining quantities based upon View Details

Keywords: Laura Singleton (MBA 1988)

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

Q: What is the compensatory consumption thesis and why did you want to challenge it? A: The academic goal of the study was to confront what we call the compensatory consumption thesis, which is widely... View Details

Keywords: by Manda Salls

13 Apr 2015
Research & Ideas

3 Ways Firms Can Profit From Environmental Investments

In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details

Keywords: by Carmen Nobel; Energy; Utilities

27 May 2009
First Look

First Look: May 27, 2009

consumption growth by a representative agent with a high elasticity of intertemporal substitution. This paper documents several empirical difficulties for the model as calibrated by Bansal and Yaron (BY, 2004) and Bansal, Kiku, and Yaron... View Details

Keywords: Martha Lagace

30 Sep 2002
Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

Dilip Soman, we look at how different pricing strategies affect the consumption of a product. We find that people are more likely to consume a product when they feel "out of pocket." When the price paid for a product is very... View Details

Keywords: by Manda Mahoney

21 Aug 2013
Research & Ideas

To Buy Happiness, Spend Money on Other People

Now, Consume Later (delayed consumption leads to increased enjoyment); and Invest in Others (spending money on other people makes us happier than spending it on ourselves). Recently we featured a video illustrating the emotional benefits... View Details

Keywords: by Carmen Nobel

22 Jan 2013
First Look

First Look: Jan. 22

culture and religion-and among our participants-our results suggest a common psychological mechanism underlying their effectiveness: regained feelings of control. Paper: http://www.people.hbs.edu/mnorton/norton%20gino.pdf Rituals Enhance View Details

Keywords: Sean Silverthorne

Web

Introduction - The Product - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

fueled by confidence in the ability of businesses to ensure both the creation and the consumption of mass-produced goods. The companies with which Ayres and Davenport corresponded often sent advertising images along with production... View Details

12 Aug 2010
News

You Can’t Take It with You

money left over for personal spending. But does that make their decision any less significant? It doesn’t feel right to quantify it that way. What do you think? Do you ever seriously consider downsizing your lifestyle, material possessions, and overall View Details

Keywords: Julia Hanna; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

16 Dec 2008
First Look

First Look: December 16, 2008

consideration, announcement effects, the prerogatives of a board of directors, and negotiating strategy. Purchase this supplement: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=209070 PublicationsConceptual View Details