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  • 15 Oct 2007
  • Research & Ideas

Businesses Beware: The World Is Not Flat

it does in most of the rest of the world since per capita consumption is an order of magnitude higher in the United States. Coke is therefore a cautionary tale of a company getting carried away with globaloney and paying for it—but is... View Details
Keywords: by Martha Lagace
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

these entirely digital consumers that are out there, like my sons who have no use for anything larger than a cell phone in front of them. Kenny: Why don't we dive into the Super Bowl, itself? There are some great statistics in the case about food View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • Research Summary

Overview

Grant uses a combination of laboratory and field experiments to harness consumers' cognitive and affective resources to increase their well-being. Consumers make countless daily decisions in the pursuit of happiness -- whether and how to spend or save their money, what... View Details
Keywords: Well-being; Judgment And Decision Making; Health; Prosocial Behavior
  • Web

2024 Reunion Presentations - Alumni

and how it might be reversed. Climate and Biodiversity Finance Professor Boris Vallee 11:45 a.m.–1:00 p.m. EDT + More Info – Less Info The planet is warming fast and biodiversity is collapsing across the world, both phenomena being by-products of our View Details
  • 01 Jun 2011
  • News

HBS Chapel Earns Gold Certification

two-year process toward certification resulted in the chapel cutting energy consumption 49 percent by installing new climate controls, upgrading to more efficient lighting, and insulating basement pipes. New fixtures reduced water View Details
Keywords: Construction of Buildings; Construction
  • Fast Answer

FIELD Global Immersion Resources: Chile

account and set up alerts. Additional Resources Kanopy Videos:  Learn more about Chile by delving into the Kanopy collection of films.  Search using "Chile" to find films on Chilean history, politics, and other aspects of Chilean culture.... View Details

    Philip Sporn

    Sporn was one of the foremost contributors to the growth in the consumption and dissemination of electric power. A tireless advocate for the industry, Sporn’s efforts were aimed at greater efficiency of operations through technological... View Details
    Keywords: Utilities & Energy
    • 17 Sep 2001
    • Research & Ideas

    Is There Help for the Big Ticket Buyer?

    territory, all of them are looking for guidance on how to make more rational consumption decisions. Those who know me will not be surprised to learn that I have strong opinions on these issues, many of them informed by research on... View Details
    Keywords: by Max H. Bazerman
    • Web

    Business of Ideas - Course Catalog

    the world, and ourselves. They help drive consumption patterns, offer new insights and question old ones, and make communication feel provocative, inspirational, or sometimes just fun. And they’re big business: book publishing, the news... View Details
    • Fast Answer

    FIELD Global Immersion Resources: Morocco

    videos on various aspects of Moroccan culture. Global Consumption Database - From the World Bank, this website is a one-stop source of data on household consumption patterns in developing... View Details

      Robert Lehman

      Lehman firmly hitched the bank’s future to consumption rather than production, and in so doing, he led Lehman Brothers to the number one position among New York investment firms. Under his leadership, the bank concentrated its investments... View Details
      Keywords: Finance
      • Web

      2.3.1 Drug & Alcohol Policy | MBA

      behaviors, such as binge drinking and the rapid or competitive consumption of alcohol, and their many adverse consequences for students’ health and lives. All members of the HBS community are expected to comply with the laws of the... View Details

        James L. Kraft

        Kraft created a multi-million dollar processed food supply company. He was instrumental in perfecting the method of preserving cheese, so that it could be stored for a longer period of time in any climate. Consumption of cheese in America... View Details
        Keywords: Food & Tobacco
        • 12 PM – 1 PM EDT, 25 Apr 2017
        • Webinars: Trending@HBS

        A Recipe for Digital Disruption

        In recent years, a new wave of digital disruption has been taking over the Internet. In this talk, Associate Professor Teixeira will show how a variety of firms, both incumbents and startups, are using digital technologies to break the bonds between activities that... View Details
        • Fast Answer

        Aluminum industry: overview & statistics

        statistics, and reports. USGS Aluminum Statistics and Information provides production, consumption and price statistics. View Details
        • 01 Sep 2016
        • News

        Why We Do—or Don’t—Donate Time and Money

        They want the “warm glow”—to feel good from doing it. They want to signal something about themselves—that they are nice, for instance, or that they hold certain political tendencies. Volunteering is—or perhaps increasingly can be—a View Details
        Keywords: April White
        • 26 May 2009
        • Research & Ideas

        Improving Market Research in a Recession

        seeking to shave 10 to 20 percent off of research budgets. In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing, or segmentation. That is certainly not the case now. At the same... View Details
        Keywords: by John Quelch
        • 24 Mar 2009
        • First Look

        First Look: March 24, 2009

        Stockholder Consumption Risk and Asset Returns Authors:Christopher J. Malloy, Tobias J. Moskowitz, and Annette Vissing-Jørgensen Publication:Journal of Finance (forthcoming) Abstract We provide new evidence on the success of long-run... View Details
        Keywords: Martha Lagace
        • 01 Jun 2002
        • News

        In VMI Partnerships, the Devil is in the Data

        The expression “letting the fox guard the henhouse” comes to mind when you first hear about Vendor Managed Inventory (VMI) systems, where a product manufacturer actually places orders for the retailer, determining quantities based upon View Details
        Keywords: Laura Singleton (MBA 1988)
        • 02 Jun 2003
        • Research & Ideas

        Why Have Marketers Ignored America’s Man-of-Action Hero?

        Q: What is the compensatory consumption thesis and why did you want to challenge it? A: The academic goal of the study was to confront what we call the compensatory consumption thesis, which is widely... View Details
        Keywords: by Manda Salls