Show Results For
- All HBS Web
(2,145)
- Faculty Publications (450)
Show Results For
- All HBS Web
(2,145)
- Faculty Publications (450)
- 2009
- Working Paper
Anger and Regulation
- 2009
- Article
Modeling Expert Opinions on Food Healthfulness: A Nutrition Metric
Research over the last several decades indicates the failure of existing nutritional labels to substantially improve the healthiness of consumers' food and beverage choices. The difficulty for policy-makers is to encapsulate a wide body of scientific knowledge in a... View Details
- 2009
- Working Paper
Do Friends Influence Purchases in a Social Network?
Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details
- March – April 2009
- Article
Market Research and Innovation Strategy in a Duopoly
- 2009
- Chapter
Nonlinear Pricing
- February 2009 (Revised May 2010)
- Case
Orange: Read&Go
- January 2009 (Revised July 2009)
- Case
Alibaba's Taobao (A)
- July 2008 (Revised January 2010)
- Case
Affinity Labs, Inc.
- July 2008 (Revised September 2009)
- Case
Betfair vs. UK Bookmakers
- July 2008 (Revised February 2009)
- Case
(PRODUCT) RED (A)
- June 2008
- Case
Starbucks Coffee Company in the 21st Century
- 2008
- Chapter
Allocating Marketing Resources
Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details
- April 2008 (Revised October 2008)
- Case
TD Canada Trust (A): The Green and the Red
- April 2008
- Module Note
Improvement with Customer-Operators
- February 2008 (Revised September 2008)
- Case
Apple Inc., 2008
- February 2008 (Revised September 2010)
- Case
LeapFrog Enterprises
- February 2008 (Revised December 2023)
- Case
Digital Music: From MP3 to Streaming
- February 2008 (Revised August 2008)
- Case
Quanta Computer and the One Laptop Per Child Initiative
- 2008
- Working Paper
Allocating Marketing Resources
- January 2008
- Case