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- All HBS Web (411)
- Faculty Publications (58)
Show Results For
- All HBS Web (411)
- Faculty Publications (58)
- 05 Aug 2008
- First Look
First Look: August 5, 2008
resulting wine. This decision is further complicated by the fact that ripe Riesling grapes can be vinified in two ways, resulting in two different styles of wine. Their relative prices would depend on the uncertain preference of consumers... View Details
Keywords: Martha Lagace
- 15 Apr 2008
- First Look
First Look: April 15, 2008
do to increase penetration? How can Montague overcome the reputation of folding bicycles as inferior performers and convince consumers, dealers, and others of its bicycle's quality? How can the firm get consumers to even notice the... View Details
Keywords: Martha Lagace
- 01 Jun 2022
- News
Blissful Thinking
professional French-horn player, Brooks came to the subject of happiness by way of art. His early research focused on why people produce and consume art and beauty as well as the motives behind human generosity. He discovered that... View Details
Keywords: Dan Morrell; illustration by Dan Winters
- 26 Aug 2020
- News
What the Climate Change Movement Can Learn from the Pandemic
basically doing nothing else except for fighting the pandemic is pretty amazing. And specifically where that comes from, we think about carbon footprints in four categories, at least at the consumer level: travel, food and drink,... View Details
- 01 Sep 2004
- News
Promise & Perils
the local level, and typically filled rural niches for consumer goods. At their peak in the early 1990s, an estimated 19 million TVEs operated across the country. By contrast, the SOEs were controlled by various government ministries at... View Details
- 15 Feb 2011
- First Look
First Look: Feb. 15
education, and little online experience. We find no evidence that consumers find Google's new "ads" label more informative than the longstanding prior label "sponsored links." Download the paper:... View Details
Keywords: Sean Silverthorne
- 13 Jan 2015
- First Look
First Look: January 13
Online Sales By: Teixeira, Thales S. Abstract—Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention... View Details
Keywords: Sean Silverthorne
- 17 Jan 2017
- First Look
First Look at New Research: January 17
infrastructure and ready talent, and an underdeveloped consumer market. Some innovators, however, have succeeded by building franchises to serve poorer consumer segments; tapping the vast opportunity... View Details
Keywords: Sean Silverthorne
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Author:Bettina Klaus Abstract We consider one-to-one matching markets in which agents can either be matched as pairs or remain single. In these so-called roommate markets, agents are consumers and resources at the same time. We... View Details
Keywords: Martha Lagace
- 13 May 2014
- First Look
First Look: May 13
result, work performance. We also examine sources of variability in networking-induced feelings of dirtiness by proposing that the amount of power people have when they engage in instrumental networking influences how dirty this networking makes them feel. Three... View Details
Keywords: Sean Silverthorne
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
shown that roughly 8 percent to 10 percent of the SKUs in a store are stocked out at any given time. Stockouts are expensive for retailers for two reasons. First, they lead to lost sales. A 2004 study that surveyed over 70,000 View Details
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
estimates of real consumption across countries without the need for consumer price index extrapolations. We discuss advantages and limitations associated with the use of online prices for PPPs, including issues of representativeness and... View Details
Keywords: Dina Gerdeman
- 17 Aug 2010
- First Look
First Look: August 17
expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can... View Details
Keywords: Martha Lagace
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
is a myth, and how eliminating options leads to more choice. In the Spirit of Napa by Jennifer Raiser (MBA 1990) (Assouline Publishing) Rasier surveys Napa’s great local culinary establishments, legendary wine pioneers and cult labels,... View Details
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution By Joel Bines (MBA 1999) McGraw-Hill Armed with computers, tablets, smartphones, and... View Details
- 11 Feb 2014
- First Look
First Look: February 11
and Multinational Corporations By: Hsieh, Nien-hê, and Florian Wettstein Abstract—A central question that arises from the perspective of global ethics is what standards ought to apply to the activities of multinational corporations (MNCs). This chapter View Details
Keywords: Sean Silverthorne
- 07 Apr 2015
- First Look
First Look: April 7
Legal Education What Courses Should Law Students Take? Lessons from Harvard's Big Law Survey By: Coates, John C., Jesse M. Fried, and Kathryn E. Spier Abstract—No abstract available. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 01 Jun 2020
- News
How Sports Should Use Its Timeout
building. And I think in the long run, that'll be a great thing for the industry. Dan: Most Americans in surveys have said that they don't think sporting events should have crowds without more testing, or even a vaccine. What do you think... View Details
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that... View Details
Keywords: Carmen Nobel
- 16 Sep 2008
- First Look
First Look: September 16, 2008
those recalls were perceived by consumers and responded to by Mattel, as well as what effect they had on the toy industry, consumer safety, and manufacturing in China in general. Purchase this case:... View Details