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Publications

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  • All HBS Web  (571)
    • People  (1)
    • News  (84)
    • Research  (436)
    • Events  (3)
  • Faculty Publications  (131)

Show Results For

  • All HBS Web  (571)
    • People  (1)
    • News  (84)
    • Research  (436)
    • Events  (3)
  • Faculty Publications  (131)
← Page 18 of 571 Results →
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

most productive sites prefer to pay CPC, while advertisers with lower quality sites prefer to pay CPA—a result that may be viewed as counterintuitive since low quality sites cannot proudly tout their... View Details
Keywords: Martha Lagace
  • 25 Oct 2012
  • Research & Ideas

10 Reasons Customers Might Resist Windows 8

for Microsoft. Alas, when it comes to embracing the latest technology, consumer hardware and corporate software are as different as apples and orang well, as different as Apples and corporate software. "Software is the method by... View Details
Keywords: by Carmen Nobel; Consumer Products; Consumer Products
  • 01 Feb 2000
  • News

New Releases

with quality. Reinhardt reminds managers that social concerns about the environment will not go away and that the underlying conditions that made the environment relevant to business in the first place are intensifying. Down to Earth provides guidance to business... View Details
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

consumers (or retailers) are unlikely to pay. But the acquisitions provided a convenient distribution channel for residential customers who want to drop off or return goods ordered online, and moved new volume into their existing... View Details
Keywords: by Sean Silverthorne; Consumer Products; Consumer Products
  • 01 Sep 2014
  • News

Alumni and Faculty Books for September 2014

who might prefer guaranteed tax-free retirement income not subject to Wall Street market fluctuations. The Tanner Extraction by Frank X. Biasi (PMD 41, 1981) F.X. Biasi Falling in Love Backwards: An Unlikely Tale of Happily Ever After by... View Details
Keywords: faculty research; Alumni Research
  • 12 Mar 2014
  • Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

the making of the global world over the last two centuries. Individual entrepreneurs and managers invented new products and shaped consumer demand. Firms created and diffused technologies and products, alongside the values in which they... View Details
Keywords: by Sean Silverthorne; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

at the individual level. We discuss the implications of our results for the study of learning as well as for providers and consumers of outsourced services. Preference Heterogeneity and Optimal Capital... View Details
Keywords: Sean Silverthorne
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

market consists of two customer segments with different preferences and is characterized by positive network effects. The commercial firm makes product and pricing decisions to maximize its profit. The open source developers make product... View Details
Keywords: Martha Lagace
  • 20 Jan 2015
  • First Look

First Look: January 20

dampen competition, both online and in-store, and its effectiveness in this respect depends on the decision-making stage of various consumers and the heterogeneity of their preference for the online vs.... View Details
Keywords: Sean Silverthorne
  • 14 Jul 2015
  • First Look

First Look: July 14, 2015

understand and solve unethical behavior. Departing from prior work that focused mainly on examining the antecedents and consequences of dishonesty, we examine two approaches to mitigating unethical behavior: (1) values-oriented approaches that broadly appeal to... View Details
Keywords: Sean Silverthorne
  • 25 Jul 2005
  • Research & Ideas

An Organization Your Customers Understand

serve different customers. Other constituents, important as they may be to the firm's success, are treated differently. The consumer products firm has identified retail consumers as its primary customer. As... View Details
Keywords: by Robert Simons
  • 17 Apr 2023
  • Blog Post

Climate Stories Episode #14: Bonita Stewart (MBA 1983) – A Career Devoted to Creating the Future

“Sugarcane EVA is a preferred material because it is made using swift-growing, rainwater-fed, renewable sugarcane. Using sugarcane provides a more sustainable alternative to petroleum-based, non-renewable materials often used in... View Details
  • 01 Sep 2010
  • News

Fair Trade

from the book follow. An Affront to Public Morality The beauty business began modestly with the sale of products widely deemed an affront to public morality. Today, consumers around the world spend $330 billion a year on fragrances,... View Details
Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade
  • 07 Jun 2016
  • Op-Ed

Can Brand Trump Win a Presidency?

TripAdvisor. Brand Trump has been extended to other categories, from steaks, to education, to apparel. Not all of these ventures have succeeded. Few guests see the competencies of a good hotelier as relevant to designing distinctive quality suits. But, for a minority... View Details
Keywords: by John A. Quelch; Advertising; Media & Broadcasting
  • 31 Mar 2014
  • Research & Ideas

Encouraging Niche Content in an Ad-Driven World

eyeballs," says Zhu, an assistant professor at Harvard Business School. "Content providers are serving advertisers rather than the audience, and consumers with niche preferences will be out of luck... View Details
Keywords: by Julia Hanna; Information; Publishing; Journalism & News
  • 01 Feb 2000
  • News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company (or "publisher's") Web sites.... View Details
  • Profile

Casey Gerald

Casey Gerald prefers not to make a big deal of his football-playing days as a cornerback. “We won a championship, we lost a championship — and I broke a few bones,” he says. But football became a bridge to Yale, an unexpected opportunity... View Details
Keywords: Entrepreneurship; Retail; Nonprofit / Government
  • Profile

Casey Gerald

Casey Gerald prefers not to make a big deal of his football-playing days as a cornerback. “We won a championship, we lost a championship – and I broke a few bones,” he says. But football became a bridge to Yale; an unexpected opportunity... View Details
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

personal relationships and the preferences of a few key decision makers. Informal rules get made on how the system operates. Then one day when a firm has grown enough, it discovers that it has a channel footprint. Whether this organically... View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • 23 Mar 2010
  • First Look

First Look: March 23

(forthcoming) An abstract is unavailable at this time. Download the paper: http://www.people.hbs.edu/bvillalonga/VillalongaAmit_FM_Final.pdf Working Papers Banking Market Concentration and Consumer Credit Constraints: Evidence from the... View Details
Keywords: Martha Lagace
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