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- All HBS Web (571)
- Faculty Publications (131)
Show Results For
- All HBS Web (571)
- Faculty Publications (131)
- 13 Jan 2009
- First Look
First Look: January 13, 2009
most productive sites prefer to pay CPC, while advertisers with lower quality sites prefer to pay CPA—a result that may be viewed as counterintuitive since low quality sites cannot proudly tout their... View Details
Keywords: Martha Lagace
- 25 Oct 2012
- Research & Ideas
10 Reasons Customers Might Resist Windows 8
for Microsoft. Alas, when it comes to embracing the latest technology, consumer hardware and corporate software are as different as apples and orang well, as different as Apples and corporate software. "Software is the method by... View Details
- 01 Feb 2000
- News
New Releases
with quality. Reinhardt reminds managers that social concerns about the environment will not go away and that the underlying conditions that made the environment relevant to business in the first place are intensifying. Down to Earth provides guidance to business... View Details
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
consumers (or retailers) are unlikely to pay. But the acquisitions provided a convenient distribution channel for residential customers who want to drop off or return goods ordered online, and moved new volume into their existing... View Details
- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
who might prefer guaranteed tax-free retirement income not subject to Wall Street market fluctuations. The Tanner Extraction by Frank X. Biasi (PMD 41, 1981) F.X. Biasi Falling in Love Backwards: An Unlikely Tale of Happily Ever After by... View Details
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
the making of the global world over the last two centuries. Individual entrepreneurs and managers invented new products and shaped consumer demand. Firms created and diffused technologies and products, alongside the values in which they... View Details
- 29 Jan 2013
- First Look
First Look: Jan. 29
at the individual level. We discuss the implications of our results for the study of learning as well as for providers and consumers of outsourced services. Preference Heterogeneity and Optimal Capital... View Details
Keywords: Sean Silverthorne
- 29 Jun 2007
- First Look
First Look: June 29, 2007
market consists of two customer segments with different preferences and is characterized by positive network effects. The commercial firm makes product and pricing decisions to maximize its profit. The open source developers make product... View Details
Keywords: Martha Lagace
- 20 Jan 2015
- First Look
First Look: January 20
dampen competition, both online and in-store, and its effectiveness in this respect depends on the decision-making stage of various consumers and the heterogeneity of their preference for the online vs.... View Details
Keywords: Sean Silverthorne
- 14 Jul 2015
- First Look
First Look: July 14, 2015
understand and solve unethical behavior. Departing from prior work that focused mainly on examining the antecedents and consequences of dishonesty, we examine two approaches to mitigating unethical behavior: (1) values-oriented approaches that broadly appeal to... View Details
Keywords: Sean Silverthorne
- 25 Jul 2005
- Research & Ideas
An Organization Your Customers Understand
serve different customers. Other constituents, important as they may be to the firm's success, are treated differently. The consumer products firm has identified retail consumers as its primary customer. As... View Details
Keywords: by Robert Simons
- 17 Apr 2023
- Blog Post
Climate Stories Episode #14: Bonita Stewart (MBA 1983) – A Career Devoted to Creating the Future
“Sugarcane EVA is a preferred material because it is made using swift-growing, rainwater-fed, renewable sugarcane. Using sugarcane provides a more sustainable alternative to petroleum-based, non-renewable materials often used in... View Details
- 01 Sep 2010
- News
Fair Trade
from the book follow. An Affront to Public Morality The beauty business began modestly with the sale of products widely deemed an affront to public morality. Today, consumers around the world spend $330 billion a year on fragrances,... View Details
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
TripAdvisor. Brand Trump has been extended to other categories, from steaks, to education, to apparel. Not all of these ventures have succeeded. Few guests see the competencies of a good hotelier as relevant to designing distinctive quality suits. But, for a minority... View Details
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
eyeballs," says Zhu, an assistant professor at Harvard Business School. "Content providers are serving advertisers rather than the audience, and consumers with niche preferences will be out of luck... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company (or "publisher's") Web sites.... View Details
- Profile
Casey Gerald
Casey Gerald prefers not to make a big deal of his football-playing days as a cornerback. “We won a championship, we lost a championship — and I broke a few bones,” he says. But football became a bridge to Yale, an unexpected opportunity... View Details
- Profile
Casey Gerald
Casey Gerald prefers not to make a big deal of his football-playing days as a cornerback. “We won a championship, we lost a championship – and I broke a few bones,” he says. But football became a bridge to Yale; an unexpected opportunity... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
personal relationships and the preferences of a few key decision makers. Informal rules get made on how the system operates. Then one day when a firm has grown enough, it discovers that it has a channel footprint. Whether this organically... View Details
- 23 Mar 2010
- First Look
First Look: March 23
(forthcoming) An abstract is unavailable at this time. Download the paper: http://www.people.hbs.edu/bvillalonga/VillalongaAmit_FM_Final.pdf Working Papers Banking Market Concentration and Consumer Credit Constraints: Evidence from the... View Details
Keywords: Martha Lagace