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- All HBS Web (571)
- Faculty Publications (131)
- 13 Jan 2009
- First Look
First Look: January 13, 2009
most productive sites prefer to pay CPC, while advertisers with lower quality sites prefer to pay CPA—a result that may be viewed as counterintuitive since low quality sites cannot proudly tout their... View Details
Keywords: Martha Lagace
- 01 Dec 2004
- News
Getting Personal
HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development work focusing on innovative consumer-marketing strategies, she is... View Details
- 01 Feb 2000
- News
New Releases
with quality. Reinhardt reminds managers that social concerns about the environment will not go away and that the underlying conditions that made the environment relevant to business in the first place are intensifying. Down to Earth provides guidance to business... View Details
- 14 Sep 2017
- Op-Ed
Op-Ed: Google Engineer Deserved to be Fired by the CEO
feelings and aesthetics rather than ideas, a stronger interest in people rather than things, prefer jobs in social or artistic areas, extraversion expressed as gregariousness rather than assertiveness, and neuroticism, characterized by... View Details
Keywords: by Bill George
- 01 Sep 2010
- News
Start-Ups Make Their Pitch
for desired specimens in real time. Chicago: Cinekin (Constance Freedman, MBA ’06, chief strategy officer) uses people’s movie preferences to predict the compatibility of couples. London: Qtara (Steve Berry, MBA ’79, chairman) is... View Details
- Web
2+2 Program | MBA
private, or nonprofit sector before enrolling at HBS. Download the 2+2 Brochure Who Are We Looking For? The 2+2 program is designed to create a pathway to the MBA for high-potential college students. Some preference will be given to... View Details
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
As makers of everything engage in an all-out features war to cram the most services, accessories, and functions into a single product, the real question for many is this: Does the consumer really want an all-in-one digital device? A panel... View Details
Keywords: by Sean Silverthorne
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
probe beneath customer preferences and behaviors to uncover the attitudes that provide a more solid understanding of customer loyalty. Why You Need Both Individual And Aggregated Data One-to-one marketing, a term coined by Don Peppers and... View Details
Keywords: by Jean Ayers
- 20 Nov 2012
- First Look
First Look: November 20
rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are... View Details
Keywords: Sean Silverthorne
- 29 Jan 2013
- First Look
First Look: Jan. 29
at the individual level. We discuss the implications of our results for the study of learning as well as for providers and consumers of outsourced services. Preference Heterogeneity and Optimal Capital... View Details
Keywords: Sean Silverthorne
- 06 Jul 2015
- News
Lights! Camera... Market!
an increased awareness of and preference for the brand immediately following the release and premiere of the film at both the 2013 Toronto International Film Festival and 2014 Tribeca Film Festival. “We believe this was the first time a... View Details
- 25 Aug 2017
- Op-Ed
Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?
reason–people tend to form brand preferences when they’re young. Young consumers who are alienated by a perception of corporate support for Trump might be lost for a lifetime, not just an administration. “A... View Details
Keywords: by Gautam Mukunda
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
technologies. Lesson 1: Use Technology To Create An Immediate, Tangible Benefit For The Consumer. If consumers don't see how technology is going to help them, they often assume that it's going to be used against them. When UPC scanners... View Details
- 29 Jun 2007
- First Look
First Look: June 29, 2007
market consists of two customer segments with different preferences and is characterized by positive network effects. The commercial firm makes product and pricing decisions to maximize its profit. The open source developers make product... View Details
Keywords: Martha Lagace
- 01 Feb 1997
- News
Herzlinger on Health Care: Revolution in Evolution
that patients may feel are necessary; and squeezing down compensation for talented physicians and hospitals. Indeed, activist American consumers even rebel against perfectly rational HMO tactics like reducing hospital lengths of stay.... View Details
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
privacy of their homes. "There's a lot of customers—male and female—who would prefer not to go to the store," she said. And, of course, "Availability is 24/7; it's always there and you can shop any time." Vobejda said... View Details
- 02 Sep 2019
- What Do You Think?
Are Overlooked Forces Shielding the US from Severe Economic Downturns?
Harvard Business School. The experiment was typical of thinking in those days: If only we had better ways of communicating, especially better ways of tracking customer preferences and demand. Now we do. Another notion prevalent in those... View Details
- 01 Jun 2017
- News
Case Study: Something New
transparency to the pricing and cut out the middleman. So I say yes absolutely you can and should have some off-the-rack options (still tailored to fit). This may even be preferred for the woman who is time-strapped or low on creativity... View Details
Keywords: April White
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
personal relationships and the preferences of a few key decision makers. Informal rules get made on how the system operates. Then one day when a firm has grown enough, it discovers that it has a channel footprint. Whether this organically... View Details
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
(For instance, a recent paper demonstrated that smaller menus are generally preferable to big ones. But like museums, these businesses must go beyond simply limiting choices, Weaver says. They must present their wares in such a way that... View Details
Keywords: by Carmen Nobel