Publications

January 2000
Case

The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case

By: Jill Avery and Gerald Zaltman

An in-depth study of consumers' thoughts and feelings about a branded candy bar. View Details

Keywords: Brand Management; Brand Equity; Brand Communication; Brand ＆ Product Management; Brand Building; Brand Positioning; Brand Storytelling; Brand Strategy; Brand Value; Branding; Marketing; Advertising; Customer Satisfaction; Brands and Branding; Consumer Behavior; Food and Beverage Industry; Consumer Products Industry

Educators

January–February 2024
Article

Shared Service Delivery Can Increase Client Engagement: A Study of Shared Medical Appointments

By: Ryan W. Buell, Kamalini Ramdas, Nazlı Sönmez, Kavitha Srinivasan and Rengaraj Venkatesh

Problem Definition: Clients and service providers alike often consider one-on-one service delivery to be ideal, assuming – perhaps unquestioningly – that devoting individualized attention best improves client outcomes. In contrast, in shared service delivery, clients... View Details

Keywords: Health Care and Treatment; Customer Satisfaction; Outcome or Result; Performance Improvement

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Blog

Inside the Learning: The Impact of a Personal Case

and learnings of the program to the challenge that is most meaningful to them. Like all of the business cases studied during the program, a personal case begins with a question... View Details

2007
Article

Convictions, Conventions and the Operational Risk Maze—The Cases of Three Financial Services Institutions

By: Anette Mikes

Making sense of operational risk practices in the financial services sector is a challenge. There is a temptation to explain the wide variety of approaches as a characteristic of the early stage of development in which the genre resides.
Based on the evidence of... View Details

Keywords: Management Practices and Processes; Risk Management; Governing Rules, Regulations, and Reforms; Conflict and Resolution; Organizations; Financial Services Industry

31 Mar 2022
Video

Case Method Centennial: Is the Hybrid Classroom an Opportunity or a Threat?

2010
Working Paper

Report on the State of Available Data for the Study of International Trade and Foreign Direct Investment

By: Robert C. Feenstra, Robert E. Lipsey, Lee G. Branstetter, C. Fritz Foley, James Harrigan, J. Bradford Jensen, Lori Kletzer, Catherine Mann, Peter K. Schott and Greg C. Wright

This report, prepared for the Committee on Economic Statistics of the American Economic Association, examines the state of available data for the study of international trade and foreign direct investment. Data on values of imports and exports of goods are of high... View Details

Keywords: Trade; Foreign Direct Investment; Price; Globalization; Policy; Information; Intellectual Property

2010
Article

Hospital Performance, the Local Economy, and the Local Workforce: Findings from a U.S. National Longitudinal Study

Background: Pay-for-performance is an increasingly popular approach to improving health care quality, and the US government will soon implement pay-for-performance in hospitals nationwide. Yet hospital capacity to perform (and improve performance) likely depends on... View Details

Keywords: Health Care and Treatment; Performance; Health Industry; United States

21 Aug 2000
Research & Ideas

From Emerging Economies to the Global Market: The Case of Embraer

posted a 54 percent jump in sales and a 35 percent gain in second-quarter earnings. A new HBS case study on Embraer, presented in Buenos Aires (in a modified version of how such a View Details

Keywords: by Martha Lagace; Manufacturing

August 2016
Teaching Note

The Role of Real Estate in Endowment Portfolios: The Case of Christ Church College

By: Arthur I. Segel and Alexander W. Schultz

The case centers on Christ Church’s Treasurer, James Lawrie, who is contemplating his options for investing a portion of the College’s endowment in real estate. Approximately 1/3 of the total $690 million endowment was allocated towards real estate, much higher than... View Details

Keywords: Portfolio Allocation; Oxford; England; Real Estate; University Endowment; Higher Education; Investment Portfolio; Property; Corporate Finance; Financial Services Industry; England

2024
Working Paper

Moral Incoherence During Category Emergence: The Contentious Case of Connected Toys

By: Ryann Noe

Through a longitudinal study of the emergence of connected toys – physical toys that interact with digital devices – I build theory about moral incoherence: when competing views about the moral worth of a category persist over time. During the course of their... View Details

Keywords: Technological Innovation; Technology Adoption; Moral Sensibility; Market Entry and Exit; Consumer Behavior

2013
Chapter

Capturing History: The Case of the Federal Radio Commission in 1927

By: David Moss and Jonathan Lackow

In the study of regulation (and political economy more generally), there is a danger that historical inferences from theory may infect historical tests of theory. It is imperative, therefore, that historical tests always involve a vigorous search not only for... View Details

Keywords: Capture; History By Inference; Economic Theory Of Regulation; Federal Radio Commission; Theory; Economics; Media and Broadcasting Industry; United States

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Forthcoming
Chapter

Intermediation and Diffusion of Responsibility in Negotiation: A Case of Bounded Ethicality

By: Neeru Paharia, Lucas Clayton Coffman and Max Bazerman

This article compares direct deception with deception via an intermediary in the bargaining context. It describes a growing experimental literature that suggests how perceived ethics surrounding transactions with multiple partners can encourage misbehavior. It is noted... View Details

Keywords: Negotiation Process; Ethics

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17 Dec 2020
News

Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta

around the world, too, and I would love to collaborate with other clubs.” Virtual Case Discussion Dissects Launch of The Farm at Comcast More than 30 alumni from the HBS Club of Atlanta joined Professor Linda Hill, on November 23 for an... View Details

Keywords: Margie Kelley

October 2024
Article

Strategic Decision Making at Platform Transitions: The Case of Nokia (2010-2011).

By: Timo O. Vuori and Michael Tushman

We studied Nokia’s decision to adopt the Windows platform in 2011 to induce new theory on the emotional dynamics of incumbent firms’ strategic decision making at platform transitions. We find that platform companies’ entry into an established industry activates a... View Details

Keywords: Emotions; Technology Adoption; Corporate Strategy; Transition

31 Mar 2020
News

The Case for Cryptocurrencies as a New Category of Regulated Non-Sovereign Fiat Currency

2011
Working Paper

Leviathan as a Minority Shareholder: A Study of Equity Purchases by the Brazilian National Development Bank (BNDES), 1995-2003

By: Sergio G. Lazzarini and Aldo Musacchio

There is a growing literature comparing the performance of private vs. state-owned companies. Yet, there is little work examining the effects of having the government as a minority shareholder of private companies. We conduct such a study using data for 296 publicly... View Details

Keywords: Investment; Ownership Stake; State Ownership; Private Ownership; Performance Evaluation; Business and Government Relations; Business and Shareholder Relations; Banking Industry; Brazil

2022
Chapter

Key Success Factors in Environmental Entrepreneurship: The case of Wilderness Safaris

By: James E. Austin, Megan Epler Woods and Herman B. Leonard

This chapter analyzes the entrepreneurial conception and evolution of the Wilderness Safaris (WS) ecotourism enterprise operating in eight African countries. It illuminates a series of factors that contribute to positive environmental impact as well as financial... View Details

Keywords: Environmental Sustainability; Entrepreneurship

May 2017
Other Article

Stepwise Distributed Open Innovation Contests for Software Development: Acceleration of Genome-Wide Association Analysis

By: Andrew Hill, Po-Ru Loh, Ragu B. Bharadwaj, Pascal Pons, Jingbo Shang, Eva C. Guinan, Karim R. Lakhani, Iain Kilty and Scott Jelinsky

BACKGROUND: The association of differing genotypes with disease-related phenotypic traits offers great potential to both help identify new therapeutic targets and support stratification of patients who would gain the greatest benefit from specific drug classes.... View Details

Keywords: Crowdsourcing; Genome-wide Association Study; Logistic Regression; Open Innovation; PLINK; Collaborative Innovation and Invention