Publications
Publications
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(2,176)
- Faculty Publications (373)
- February 1997 (Revised January 2002)
- Case
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
- December 1996
- Supplement
Cleveland Turnaround: Leadership in Action
By: James E. Austin, Jaan Elias and Andrea L Strimling
Consists of three separate parts. Part 1, The Cleveland Turnaround, describes Cleveland's decline until its bankruptcy in 1978. This is followed by the remedial actions taken by community leaders, starting with the election of a new mayor, the formation of new... View Details
- May 1996 (Revised August 2001)
- Case
Timberland and Community Involvement
By: James E. Austin and Jaan Elias
The Timberland Co., a manufacturer and retailer of footwear, outdoor apparel, and accessories, committed itself to instituting and communicating a core set of values to its employees, stockholders, and consumers. The system of beliefs emphasized community service.... View Details
- April 1996 (Revised November 1996)
- Case
Cleveland Turnaround (A, The: Responding to the Crisis (1978-1988)
By: James E. Austin and Andrea L Strimling
Traces the Cleveland community's efforts to move the city from economic, social, and political crisis in the late 1970s into revitalization and progress in the 1980s and 1990s. Special attention is given to the role of business leaders and the public-private... View Details
- April 1996 (Revised April 1998)
- Case
Cleveland Turnaround (B), The: Building on Progress (1989-1996)
By: James E. Austin and Andrea L Strimling
Traces the Cleveland community's efforts to move the city from economic, social, and political crisis in the late 1970s into revitalization and progress in the 1980s and 1990s. Special attention is given to the role of business leaders and the public-private... View Details
- April 1996 (Revised June 1996)
- Background Note
Cleveland Turnaround (C), The: Facts and Figures
By: James E. Austin and Jaan Elias
Traces the Cleveland community's efforts to move the city from economic, social, and political crisis in the late 1970s into revitalization and progress in the 1980s and 1990s. Special attention is given to the role of business leaders and the public-private... View Details
- April 1996 (Revised June 1996)
- Case
Cleveland Turnaround (D), The: Challenges for the Future
By: James E. Austin and Jaan Elias
Traces the Cleveland community's efforts to move the city from economic, social, and political crisis in the late 1970s into revitalization and progress in the 1980s and 1990s. Special attention is given to the role of business leaders and the public-private... View Details
- March 1996 (Revised November 1996)
- Case
Supermarkets in Inner Cities
By: James E. Austin and Jaan Elias
Excerpts from five articles that present the challenges and opportunities inherent in opening and operating supermarkets in inner-city neighborhoods. View Details
- January 1996 (Revised December 2005)
- Case
First Community Bank (A)
First Community Bank, a bank-within-a-bank at Bank of Boston, was established in 1990 as a unique venture to serve urban communities. By 1995 it has achieved profitability but must manage relationships with the mainstream at Bank of Boston, serve as a change agent and... View Details
- October 1995
- Case
Singapore TradeNet: Beyond TradeNet to the Intelligent Island
By: Lynda M. Applegate, John L. King and Soon-Siong Neo
Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable... View Details
- September 1995 (Revised April 1999)
- Case
Exporting American Culture
By: Joseph L. Badaracco Jr. and Jerry Useem
A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions... View Details
- October 1994 (Revised November 1994)
- Case
British Airways: Using Information Systems to Better Serve the Customer
By: W. Earl Sasser and Norman Klein
Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
- May 1994
- Teaching Note
BayBank Boston TN
By: Joseph L. Badaracco Jr. and Jerry Useem
Teaching Note for (9-393-095). View Details
- March 1994 (Revised October 1994)
- Case
Reading Energy
Reading Energy builds facilities that produce energy from nontraditional fuels. A privately held, entrepreneurial organization, it has spent six years developing a plan to build a waste-to-energy plant in the town of Robbins, Illinois. The plant would burn municipal... View Details
- July 1993 (Revised September 1995)
- Case
Block 16: Conoco's "Green" Oil Strategy (A)
By: Malcolm S. Salter and Susan E.A. Hall
Conoco's attempted to win an oil development contract in Ecuador's tropical rain forest. The case discusses government perspectives, environmental perspectives, and indigenous people's perspectives. Allows role playing in a "negotiating forum" set up by Conoco to get... View Details
- March 1993
- Supplement
Burroughs Wellcome and AZT (B)
Describes Burroughs Wellcome's response to protests over the pricing of its AIDS drug AZT in September 1989. Also presents short-term reactions by government officials, AIDS activists, and investors to Burroughs Wellcome's strategy. View Details
- February 1992 (Revised October 1996)
- Case
CUC International, Inc. (A)
By: Krishna G. Palepu and Paul M. Healy
The case series examines the role of financial reporting and corporate finance policies as vehicles for communication between managers and outside investors. This case describes management's concern that the company's stock is undervalued because analysts viewed the... View Details
- September 1991 (Revised February 1993)
- Case
Burroughs Wellcome and AZT (A)
Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S.... View Details