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Show Results For
- All HBS Web
(952)
- People (5)
- News (324)
- Research (403)
- Events (1)
- Multimedia (4)
- Faculty Publications (127)
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- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
operatives getting out in the communities and face-to-face contacts. Phone banks were de-emphasized. "It was a historic moment for the 2008 and 2012 elections in the way ground troops were utilized," Chung... View Details
Keywords: by Dina Gerdeman
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details
- 20 Dec 2016
- First Look
December 20, 2016
securities to retail investors. We focus on a large market of investment products targeted exclusively at households: retail-structured products in Europe. We hypothesize that banks strategically use product complexity to cater to... View Details
Keywords: Carmen Nobel
- 28 Feb 2012
- First Look
First Look: Feb. 28
http://www.hbs.edu/research/pdf/12-071.pdf Short-Termism, Investor Clientele, and Firm Risk Authors:Francois Brochet, Maria Loumioti, and George Serafeim Abstract Using conference call transcripts, we measure the time horizon that senior executives emphasize when they... View Details
Keywords: Sean Silverthorne
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
intimacy, and community offered by direct-to-consumer marketing will have an impact on every industry and intermediary," Deighton predicted. Supermarkets may have "dodged a bullet" for now, but direct-to-consumer marketing... View Details
- 03 Feb 2009
- First Look
First Look: February 3, 2009
when compared to defense and healthcare expenditures, not to mention the costs incurred recently rescuing failing banks and automakers, among others. But the picture changes when we consider the long-run consequences of policies that... View Details
Keywords: Martha Lagace
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios,... View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
whose demographic characteristics, and in turn needs, diverge more starkly from those of their bank’s average customers report significantly lower levels of satisfaction on a broad range of operating dimensions. Consistently, we find that View Details
Keywords: Sean Silverthorne
- 07 Apr 2009
- First Look
First Look: April 7, 2009
multinational firms requires a similar fortitude. Download the paper: http://www.hbs.edu/research/pdf/09-107.pdf Corporate Misgovernance at the World Bank Authors:Ashwin Kaja and Eric Werker Abstract We test for evidence of corporate... View Details
Keywords: Martha Lagace
- 07 Jul 2009
- First Look
First Look: July 7
so-called "enrollment crisis" in IS education, especially with the generation of "digital natives" who have come of age in an environment crowded with engaging approaches to communication and entertainment that compete... View Details
Keywords: Martha Lagace
- 26 Mar 2013
- First Look
First Look: March 26
through its development bank (BNDES), we find a positive effect of those stakes on firms' return on assets and on the capital expenditures of financially constrained firms with investment opportunities. However, these positive effects are... View Details
Keywords: Sean Silverthorne
- 12 Sep 2006
- First Look
First Look: September 12, 2006
complex culture of the HMS neurological research community as well as the HMS academic culture. Demonstrates Ivinson's efforts to develop HCNR as a catalyst for aligning scientific researchers in the HMS View Details
Keywords: Sean Silverthorne
- 30 Nov 2011
- Research & Ideas
Only Capitalists Can Save Capitalism
If capitalism was a stock, the market would appear rather bearish on its future. Bank failures, economic crises, and middle-class riots across the globe appear symptomatic of large systemic weaknesses in the market system, highlighted by... View Details
Keywords: by Maggie Starvish
- 19 Dec 2005
- Research & Ideas
Public Education Goes to School
students and their middle class and white counterparts, the gap persists. By age nine, African American and Latino students are on average three grade levels behind, and students from low-income communities are seven times less likely to... View Details
- 28 Oct 2014
- First Look
First Look: October 28
has long been recognized as an engine for economic growth and development. Unlike bank loans, where the entrepreneur receives money and is left alone as long as the payments arrive on the pre-arranged schedule, venture capital investments... View Details
Keywords: Carmen Nobel
- 29 Jan 2013
- First Look
First Look: Jan. 29
modularity," analyzing the case of SugarCRM. The modular architecture of this platform software is aligned with its intellectual property structure in such a way that the firm can derive, from the same code tree, an open source View Details
Keywords: Sean Silverthorne
- 21 Apr 2015
- First Look
First Look: April 21
relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show that brand positioning statements... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 09 Dec 2008
- First Look
First Look: December 9, 2008
Enterprise Community Partners must determine whether to rebuild the Lafitte housing projects in hurricane-ravaged New Orleans and, if so, how to mitigate the risks. Set in January 2007, more than a year after Hurricane Katrina made... View Details
Keywords: Martha Lagace
- 18 Aug 2009
- First Look
First Look: August 18
transportation infrastructure, they come up against an accountability and measurement problem: how to address an urgent request from Ghana to fund community services-such as schools and drinking water-for which the results will be more... View Details
Keywords: Martha Lagace
- 10 Mar 2009
- First Look
First Look: March 10, 2009
Nanda and Tarun Khanna Abstract This study explores the importance of cross-border social networks for entrepreneurs in developing countries by examining ties between the Indian expatriate community and local entrepreneurs in India's... View Details
Keywords: Martha Lagace