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- All HBS Web
(2,482)
- People (4)
- News (550)
- Research (1,476)
- Events (10)
- Multimedia (30)
- Faculty Publications (966)
- 29 Jun 2007
- First Look
First Look: June 29, 2007
Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it was pushing for innovation in the nascent Spanish credit card market. To avoid the considerable investments of time... View Details
Keywords: Martha Lagace
Economic Value of the Advertising-Supported Internet Ecosystem
This 105 page report analyzes the structure and dynamics of the commercial internet by classifying individually the internet-dependent revenues and employment of the 412 largest firms that participate in the ecosystem, and rolling up smaller firms and individuals. The... View Details
- September 2022
- Case
The Pokémon Company: Evolving into an Everlasting Brand
By: Tomomichi Amano and Masaki Nomura
Super Bowl 50, the fiftieth annual championship game of the American National Football League played in February 2016, featured 52 commercials, and brands spent more than six million dollars each for a 30-second commercial slot. Surprisingly, the commercial that... View Details
Keywords: Advertising; Brands and Branding; Marketing Strategy; Consumer Behavior; Growth and Development Strategy; Video Game Industry; Japan
Amano, Tomomichi, and Masaki Nomura. "The Pokémon Company: Evolving into an Everlasting Brand." Harvard Business School Case 523-022, September 2022.
- 11 May 2016
- News
Who Owns Space?
- January 2022
- Supplement
Kornit Digital: The Amazon Warrants (C)
By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher
As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters into a new commercial agreement with a supplier. Over the past 20 years, Amazon has gotten warrants almost 20... View Details
Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Distribution Industry; Food and Beverage Industry; United States
Esty, Benjamin C., E. Scott Mayfield, and Daniel Fisher. "Kornit Digital: The Amazon Warrants (C)." Harvard Business School Supplement 222-045, January 2022.
- July 2012 (Revised January 2014)
- Case
HGRM: Bringing Back High Touch Hospitality
By: Lynda M. Applegate and Gabriele Piccoli
The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer service and operations information system,... View Details
Applegate, Lynda M., and Gabriele Piccoli. "HGRM: Bringing Back High Touch Hospitality." Harvard Business School Case 813-019, July 2012. (Revised January 2014.)
- September 2002 (Revised August 2003)
- Case
Genzyme's Gaucher Initiative: Global Risk and Responsibility
By: Christopher A. Bartlett and Andrew N. McLean
In Egypt, Genzyme's humanitarian commitment to treat all sufferers of the rare Gaucher disease worldwide first confronts its commercial imperative to recoup the huge investment required to bring the drug Cerezyme to market. Here Tomye Tierney must decide how to balance... View Details
Keywords: Moral Sensibility; Investment; Emerging Markets; Negotiation; Corporate Social Responsibility and Impact; Business and Government Relations; Sales; Commercialization; Expansion; Value Creation
Bartlett, Christopher A., and Andrew N. McLean. "Genzyme's Gaucher Initiative: Global Risk and Responsibility." Harvard Business School Case 303-048, September 2002. (Revised August 2003.)
- 2020
- Working Paper
How Competition Affects Contributions to Open Source Platforms: Evidence from OpenStreetMap and Google Maps
By: Abhishek Nagaraj and Henning Piezunka
Open source platforms often face competition from commercial alternatives and yet we lack an understanding of whether and how commercial competition affects contributions to open source platforms. We study how contributions to OpenStreetMap, a widely-used open source... View Details
Keywords: Open Source Platforms; Contributions; Competitive Entry; Impact; Multi-Sided Platforms; Competition
Nagaraj, Abhishek, and Henning Piezunka. "How Competition Affects Contributions to Open Source Platforms: Evidence from OpenStreetMap and Google Maps." Working Paper, February 2020.
Maria P. Roche
Maria Roche is an Assistant Professor of Business Administration in the Strategy Unit at Harvard Business School. She teaches Strategy in the MBA required curriculum. Professor Roche studies the commercialization of specialized knowledge and the specific role of... View Details
- November 1994
- Case
Pilkington Float Glass--1955
By: Kim B. Clark
The case examines the development of the float glass process at Pilkington in the mid-1950s. Pilkington has pursued the development of a radically new process for flat glass production, but has experienced serious problems at each stage of development. The senior... View Details
Keywords: Transformation; Decision Choices and Conditions; Technological Innovation; Product Development; Research and Development; Commercialization; Technology
Clark, Kim B. "Pilkington Float Glass--1955." Harvard Business School Case 695-024, November 1994.
- March 2023 (Revised March 2024)
- Case
Accelerating AI Adoption in the U.S. Air Force
By: Maria P. Roche and Alexander Farrow
In August 2022, the Pentagon tasked U.S. Air Force Captain Victor Lopez to launch a new office for AFWERX, an Air Force innovation unit that leveraged commercial developers and military talent to acquire advanced technologies. This task was particularly arduous because... View Details
Keywords: Technological Innovation; Organizational Design; AI and Machine Learning; Adoption; Technology Adoption; United States
Roche, Maria P., and Alexander Farrow. "Accelerating AI Adoption in the U.S. Air Force." Harvard Business School Case 723-429, March 2023. (Revised March 2024.)
- 12 May 2016
- Blog Post
Reflecting on the JD/MBA Experience
through commercial litigation or transactional M&A work. Harvard was my first choice because I had an outstanding undergraduate experience there and because Harvard's JD/MBA program combines both Harvard Law School and Harvard... View Details
- 15 Jul 2020
- Video
The HBS Health Minute: Translating Science into Therapeutics
- 01 Jan 2020
- News
Changes in Quality of Care after Hospital Mergers and Acquisitions
- 10 May 2023
- Video
Beyond Business as Usual: Climate Disruptors
- 2003
- Case
Analog Devices, Inc.: Microelectromechanical Systems (MEMS)
By: Vijay Govindarajan, Chris Trimble and Julie Lang
In the late 1980s, Analog Devices, Inc., a semiconductor company, developed a technology known as Microelectromagnetic Machines, or MEMS. The technology allows tiny moving parts to be embedded within traditional silicon chips. The potential applications are widespread.... View Details
Govindarajan, Vijay, Chris Trimble, and Julie Lang. "Analog Devices, Inc.: Microelectromechanical Systems (MEMS)." 2003. (Case No. 2-0018.)
- January 2014
- Case
Emirates Airline: Connecting the Unconnected
By: Juan Alcacer and John Clayton
Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. The case emphasizes how Emirates capitalized on its location—a small city–state strategically located to reach ¾ of the world... View Details
Keywords: Sustainable Competitive Advantage; Airlines; Multinational; Location Strategies; Geographic Location; Multinational Firms and Management; Air Transportation; Competitive Advantage; Business Strategy; Air Transportation Industry; Middle East; Dubai
Alcacer, Juan, and John Clayton. "Emirates Airline: Connecting the Unconnected." Harvard Business School Case 714-432, January 2014.