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  • All HBS Web  (3,384)
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  • All HBS Web  (3,384)
    • People  (12)
    • News  (854)
    • Research  (1,684)
    • Events  (20)
    • Multimedia  (31)
  • Faculty Publications  (955)
← Page 18 of 3,384 Results →
  • September 2013
  • Article

Testimonials Do Not Convert Patients from Brand to Generic Medication

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds

Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details

Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
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Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
  • 17 Nov 2023
  • Blog Post

HBS Veteran Spotlight: Rex Willis (MBA 2024)

of veterans. This post was prepared in collaboration with the Armed Forces Alumni Association (AFAA). Growing up, like many other children, I aspired to pursue careers in professions such as medicine, law,... View Details
  • 09 May 2023
  • Blog Post

Celebrating Asian American and Pacific Islander Heritage Month at HBS (part 1)

May is Asian American & Pacific Islander (AAPI) Heritage Month. The Asian Affinity Business Association (AABA), in collaboration with students and organizations across campus, is proud to share and honor... View Details
  • October 1976 (Revised October 1985)
  • Case

Washington Post (A)

Concerns the 1975 strike of the pressmen against the Washington Post. Illustrates the importance of past practices of both unions and management and collective bargaining. Also illustrates implementation problems associated with new technologies as well as problems... View Details
Keywords: Management Practices and Processes; Labor Unions; Journalism and News Industry; District of Columbia
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Fulmer, William E. "Washington Post (A)." Harvard Business School Case 677-076, October 1976. (Revised October 1985.)
  • 04 Feb 2020
  • Video

Gülsüm Azeri

Gülsüm Azeri, head of Şişecam, an industrial group in Turkey that produces glass and chemicals, describes how she chose to close down an outdated glassmaking factory because legal regulations prevented its modernization and her subsequent discussions with labor unions... View Details
  • December 2001
  • Case

Van Bolton: Resolving a Labor-Management Dispute

Describes the challenges facing Van Bolton, the head of a large airline, as he works with the head of the company's pilots' union to negotiate issues relating to the acquisition of a smaller airline. Bolton must find ways to surmount a history of adversarial... View Details
Keywords: Negotiation Process; Negotiation Participants; Labor Unions; Acquisition; Air Transportation Industry
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Watkins, Michael D. "Van Bolton: Resolving a Labor-Management Dispute." Harvard Business School Case 902-051, December 2001.
  • 8 AM – 8 PM MDT, 18 May 2018
  • HBS Alumni Events

HBS Hacks: Solving For The Future of Work in San Francisco

Collaborate with fellow HBS alumni to create the actionable solutions to one of societys most vexing challenges. View Details
  • August 2018 (Revised April 2019)
  • Supplement

Chateau Winery (B): Supervised Learning

By: Srikant M. Datar and Caitlin N. Bowler
This case builds directly on “Chateau Winery (A).” In this case, Bill Booth, marketing manager of a regional wine distributor, shifts to supervised learning techniques to try to predict which deals he should offer to customers based on the purchasing behavior of those... View Details
Keywords: Data Science; Clustering; Analytics and Data Science; Customers; Marketing; Analysis
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Datar, Srikant M., and Caitlin N. Bowler. "Chateau Winery (B): Supervised Learning." Harvard Business School Supplement 119-024, August 2018. (Revised April 2019.)
  • December 2023 (Revised April 2025)
  • Case

Yellow Corporation: On the Verge of Bankruptcy

By: Benjamin C. Esty and Edward A. Meyer
Yellow Corporation, one of the country’s oldest and largest less-than-truckload (LTL) carriers, was nearing its 100th anniversary in 2024. Whether it would reach that milestone, however, was uncertain as the company was attempting to restructure its operations to... View Details
Keywords: Labor Unions; Labor and Management Relations; Capital Structure; Restructuring; Financial Management; Ethics; Borrowing and Debt; Insolvency and Bankruptcy; Financial Strategy; Truck Transportation; Change Management; Transportation Industry; Shipping Industry; United States
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Esty, Benjamin C., and Edward A. Meyer. "Yellow Corporation: On the Verge of Bankruptcy." Harvard Business School Case 224-028, December 2023. (Revised April 2025.)
  • 2009
  • Chapter

Creating Superior Customer Value in a Connected World

By: Ranjay Gulati
"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation
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Gulati, Ranjay. "Creating Superior Customer Value in a Connected World." In Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage, edited by Jeffrey Word. Jossey-Bass, 2009.
  • 12 Dec 2022
  • News

The Partnership Imperative: Community Colleges, Employers, and America’s Chronic Skills Gap

  • 02 Apr 2024
  • Research & Ideas

Employees Out Sick? Inside One Company's Creative Approach to Staying Productive

Managers can forge close relationships with other managers so they can borrow employees from one another to fill in the absentee gaps, according to his forthcoming research in the Journal of the European Economic Association. Grappling... View Details
Keywords: by Michael Blanding; Fashion
  • June 1999 (Revised April 2003)
  • Case

Zucamor S.A.: Global Competition in Argentina

By: V. Kasturi Rangan
Describes the evolution of Zucamor and its business strategy, particularly after the opening of the Argentine economy in 1992 and 1993. Traces the action that led to its association with U.S. paper giant Union Camp. Poses some of the critical challenges faced by the... View Details
Keywords: Business Strategy; Global Strategy; Value; Problems and Challenges; Business or Company Management; Goods and Commodities; Alliances; Pulp and Paper Industry; Argentina; United States
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Rangan, V. Kasturi. "Zucamor S.A.: Global Competition in Argentina." Harvard Business School Case 599-096, June 1999. (Revised April 2003.)
  • Research Summary

Research Summary

By: Jeffrey T. Polzer

Jeff Polzer is the UPS Foundation Professor of Human Resource Management in the Organizational Behavior Unit at Harvard Business School. He studies how people collaborate in teams and across... View Details

  • Research Summary

Current Projects

To further study team coaching and creativity, I have undertaken two field-based studies. In collaboration with Teresa Amabile, I am exploring helping and collaborative behaviors though the analysis of daily diary entries from creative work teams at a design firm.... View Details
  • 21 Jun 2022
  • HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

compete with free?” Two winners emerge? While neither Slack nor Microsoft collaborated on the case, the team shared their findings with Slack executives. Yoffie also keeps in... View Details
Keywords: by Lane Lambert; Information Technology; Technology
  • April 2022 (Revised May 2022)
  • Case

Mastercard Labs (A)

By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley
When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, he shifted the company’s competitive focus from card networks to cash itself. Mastercard’s new vision of a “World Beyond Cash” distilled into a three-pronged framework: Grow the core business, Diversify... View Details
Keywords: Organizational Behavior; Culture; Culture Change; Organizational Adaptation; Organizational Effectiveness; Alignment; Leadership; Leadership Development; Innovation; Innovation Ecosystems; Ecosystem; Diversity; Collaboration; Co-creation; Learning Organizations; Empowerment; Globalization; Agility; Prototype; Experiment; Partnerships; Operating Model; Risk Management; Metrics; Payments; Financial Inclusion; Financial Industry; Ambidexterity; Corporate Innovation; Innovation Lab; Digital Transformation; Digital Strategy; Credit Cards; Innovation Leadership; Organizational Culture
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Hill, Linda A., Sunil Gupta, Emily Tedards, and Julia Kelley. "Mastercard Labs (A)." Harvard Business School Case 422-080, April 2022. (Revised May 2022.)
  • 21 Feb 2019
  • Blog Post

Machine Learning and Behavioral Economics

“because my future is all about how we apply technology to problems. At Harvard, there are enormous opportunities to collaborate with students and faculty across many schools, like the Harvard Graduate... View Details
  • 08 Sep 2022
  • Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

from decades of teaching students from the Gen X, Millennial, and Gen Z eras. George and coauthor Zach Clayton, CEO of the digital marketing firm Three Ships, urge young leaders to usher in a new way of doing business—one based on View Details
Keywords: by Lane Lambert
  • 03 Oct 2005
  • What Do You Think?

What’s the Future of Globally Organized Labor?

gain momentum once the labor groups' revolutionaries ensure the establishment of a work ethic and collective thinking rather than just focusing on short-term needs," according to Hujaj Ali Nawaz Khan. Deepak Alse points out that, "The real issue View Details
Keywords: by James Heskett
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