Channel Management - Publications - Faculty & Research

December 2020 (Revised April 2021)
Case

Arcos Dorados: A QSR Recovery Plan

By: Forest Reinhardt, José B. Alvarez, Jenyfeer Martinez Buitrago and Mariana Cal

Arcos Dorados—McDonald’s largest independent franchisee, covering Latin America and the Caribbean (LAC)—faced a pandemic that was disrupting the entire consumer foodservice business in 2020. With the exclusive right to own, operate, and sub-franchise McDonald’s... View Details

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March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

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30 Sep 2002
Research & Ideas

Your Crisis Response Plan: The Ten Effective Elements

location that can be rapidly converted to be used by the crisis response team. Requirements include the ability to rapidly connect many lines of communication, to have access to external media (TV coverage), to provide access to crisis View Details

Keywords: by Michael Watkins

03 Oct 2017
First Look

First Look at Research and Ideas, October 3, 2017

have higher management quality, more MBA trained managers, and lower mortality rates. This is true compared to the distance to universities that offer only business or medical education (or neither). We argue that supplying joint... View Details

Keywords: by Sean Silverthorne

12 Feb 2008
First Look

First Look: February 12, 2007

with their political, economic, and social environment. They address issues of central concern to researchers in management studies and business administration, as well as economics, sociology and political science, and to historians.... View Details

Keywords: Martha Lagace

28 Oct 2020
Blog Post

Keep Your Weary Workers Engaged

drives to acquire and to bond are in tension with each other because the first is competitive and the second cooperative. A major part of management is to keep these two drives in healthy balance, for example by giving rewards for both... View Details

Keywords: All Industries

08 Dec 2020
Blog Post

Keep Your Weary Workers Engaged

drives to acquire and to bond are in tension with each other because the first is competitive and the second cooperative. A major part of management is to keep these two drives in healthy balance, for example by giving rewards for both... View Details

13 Apr 2007
Working Paper Summaries

Incorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting

Keywords: by Saravanan Kesavan, Vishal Gaur & Ananth Raman; Retail

Web

Topics - HBS Working Knowledge

Development Economics (33) Diasporas (3) Disruption (22) Disruptive Innovation (27) Distribution Channels (20) Distribution (45) Diversification (1) Diversity (248) Duopoly and Oligopoly (2) Early Childhood Education (2) Earnings View Details

Web

Human Behavior & Decision-Making - Faculty & Research

is positioning the company for the future. Keywords: Turnaround ; Artificial Intelligence ; Semiconductors ; Change Management ; Transformation ; Decision Making ; Globalized Markets and Industries ; Government and Politics ; AI and... View Details

Web

The Canton Trade and The Hong Merchants System - A Chronicle of the China Trade

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details

December 2004 (Revised December 2005)
Case

Nectar: Making Loyalty Pay

By: John A. Deighton

Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details

Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain

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11 Jan 2011
First Look

First Look: Jan. 11

supervisor, peers, and customers. You're constantly fighting fires. You're mired in office politics. You end each day exhausted and discouraged, wondering what, if anything, you've accomplished. You're not alone. As Linda Hill and Kent Lineback reveal in Being the... View Details

Keywords: Sean Silverthorne

November 2017
Teaching Note

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 716-455. On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details

Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Technology; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Web; Web Sites; Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul

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06 Jun 2016
Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

the successful management of all financial aspects of a business venture. Sales. Measures skills and behaviors needed to build an effective sales organization and sales channel that can successfully acquire,... View Details

Keywords: by HBS Working Knowledge

01 Jan 2007
News

Jaime Augusto Zobel de Ayala, MBA 1987

you can create the right environment for a group to address issues together." ADVICE TO STUDENTS "Never underestimate the importance of the 'softer' management lessons you learn at HBS—the ones that revolve around working with and leading... View Details

March 1998 (Revised July 1998)
Case

United Way Community Services

By: V. Kasturi Rangan

Describes in detail the fund development and distribution system of United Way Community Services. A key question is how to measure the outcome/impact of the work done by the agencies that receive United Way funding. A follow-on question is how to reinvent the... View Details

Keywords: Capital; Management Systems; Measurement and Metrics; Distribution Channels; Organizational Change and Adaptation; Outcome or Result; Nonprofit Organizations

Citation

Find at Harvard

02 Jul 2014
Blog Post

Connecting Fashion & Technology at Kate Spade

I found my internship with Kate Spade through Career & Professional Development’s collaboration with the Council of Fashion Designers of America (CFDA). Coming from management consulting where the recruitment process was very... View Details

Keywords: Technology; Consumer Products / Retail

01 Mar 2021
Blog Post

Best Practices for Creating a Successful Virtual Internship

In the wake of COVID-19, organizations around the world quickly made changes to how they got work done, including managing summer internships. For many organizations, that meant creating remote internship programs in 2020 that will stay... View Details

Keywords: All Industries

June 1995
Case

Polaroid Corporation: European Distribution System

By: Janice H. Hammond and Afroze A Mohammed

Describes distribution operations in Polaroid Europe. In the late 1980s, Polaroid senior management in the United States proposed moving from a system of 12 decentralized warehouses to a centralized distribution system in which all inventory for European retailers... View Details