Publications

June 2007 (Revised July 2007)
Case

Leslie Brinkman at Versutia Capital

By: Julie Battilana and Robert Steven Kaplan

Leslie Brinkman is the founder and CEO of a hedge fund, Genuity Capital. Leslie spent late 2002 and early 2003 assembling her team and launched the fund in early 2003. While the firm performed well during 2003 and 2004 (both in terms of returns and new assets), in 2005... View Details

Keywords: Management Style; Organizational Design; Performance Improvement; Groups and Teams

2011
Book

Capitalism at Risk: Rethinking the Role of Business

By: Joseph L. Bower, Herman B. Leonard and Lynn S. Paine

The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. The global financial meltdown of 2008 nearly triggered another Great Depression, economies in Europe are still teetering, and powerful... View Details

Keywords: Business And Society; Economic Systems; Economic Growth; Leading Change; Business and Community Relations; Business and Stakeholder Relations; Business Strategy

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organized—“Capitalism and the Senses”— was an invaluable experience for me to develop scholarly networks and to revisit my own research, which examines the sensory experience of food marketing in the early twentieth century. I also... View Details

Summer 1998
Article

A New Approach to Capital Budgeting for Financial Institutions

By: K. A. Froot and J. Stein

Keywords: Catastrophe Risk; Corporate Finance; Cost Of Capital; Banking And Insurance; Asset Pricing; Hedging; Banking; Decision Choice And Uncertainty; Financial Markets; Insurance; Policy; Risk Management; Natural Disasters; Insurance Industry

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Web

Research - Private Capital Project

Victoria Ivashina and Srimayi Mylavarapu Teaching note for case 224035 2025 Working Paper Performance Capital Flows in DC Pensions By: Bryan Gutierrez Cortez, Victoria Ivashina and Juliana Salomao Are defined contribution (DC) pension... View Details

Web

Faculty - Private Capital Project

H. Gordon Professor of Business Administration Unit Head, Negotiation, Organizations & Markets Brian J. Hall is Albert H. Gordon Professor of Business Administration at Harvard Business School where he is the Head of the Negotiation,... View Details

01 Jun 1996
News

Reinventing Marketing

The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating throughout all parts of the firm, the... View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

February 2000 (Revised April 2003)
Case

InSite Marketing Technology (A)

By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo

Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details

Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Service Industry; Web Services Industry

Article

Brand (In)fidelity: When Flirting with the Competition Strengthens Brand Relationships

By: Irene Consiglio, Daniella Kupor, Francesca Gino and Michael I. Norton

We document the existence and consequences of brand flirting: a short-lived experience in which a consumer engages with and/or indulges in the alluring qualities of a brand without committing to it. We propose that brand flirting is exciting and that when consumers... View Details

Keywords: Consumer Behavior; Brands and Branding; Emotions

January 2025
Case

Arsenal Capital Partners' Refinancing of Pinnacle

By: Victoria Ivashina and Srimayi Mylavarapu

Arsenal Capital Partners’ portfolio company, Pinnacle, a leading producer of high-performance adhesive technologies, has experienced rapid growth under Arsenal’s ownership. Over just two years, Pinnacle's EBITDA increased from $13.5 million to $60 million. By mid-2021,... View Details

Keywords: Business Exit or Shutdown; Decision Choices and Conditions; Private Equity; Financing and Loans; Growth Management

06 Nov 2000
Research & Ideas

The Determinants of Corporate Venture Capital Success

declined—gave Documentum an impressive lead over its rivals. Documentum went public in February 1996 with a market capitalization of $351 million. 4 XTV was able to exit a number of other companies... View Details

Keywords: by Paul Gompers & Josh Lerner

Article

The EU's Unsustainable Approach to Stakeholder Capitalism

By: Jesse M. Fried and Charles C.Y. Wang

A recent report by the EU claims that investor-driven short-termism is encouraging firms to return cash rather than invest it, which reduces capital available for investment in growth. The authors show that the data behind the report do not support its claims and... View Details

Keywords: Short-termism; Sustainability; Capital; Investment; Decision Making; Business and Stakeholder Relations; European Union

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April 2006 (Revised October 2008)
Case

Marketing New York City

By: V. Kasturi Rangan, Anita Elberse and Marie Bell

New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical... View Details

Keywords: Entrepreneurship; Government and Politics; Goals and Objectives; Marketing Strategy; Partners and Partnerships; Value Creation; New York (city, NY)

01 Mar 2015
News

Research Brief: Political Capital

It’s no secret that politicians are trying to buy your vote—in the 2012 presidential campaign, Republicans and Democrats shelled out nearly $2 billion in their fight for the White House. But what’s the most effective way to spend that money? In a new working paper, HBS... View Details

Keywords: Janelle Nanos; Executive, Legislative, and Other General Government Support; Government; Advertising, Public Relations, and Related Services; Professional Services

January 2011
Supplement

Matrix Capital Management (C)

By: Malcolm P. Baker and David Lane

Ben Balbale, a partner at hedge fund Matrix Capital, must decide whether to exit their investment in Rovi Corporation, a company with a diverse portfolio of patents used primarily for digital interactive guides. Rovi's shares are up over 50% from the time Balbale... View Details

Keywords: Public Ownership; Cash Flow; Management Analysis, Tools, and Techniques; Investment Funds; Financial Strategy; Valuation; Partners and Partnerships; Markets; Performance Efficiency; Patents; Stock Shares; Decisions; Financial Services Industry

April 2012 (Revised June 2014)
Case

Capitalizing for the Future: HSBC in 2010

By: Anette Mikes and Dominique Hamel

Following the financial crisis of 2007/2008, HSBC CEO Michael Geoghegan saw a fundamental change in global opportunities and risks. With increasing regulation and fierce competition between banks, the Western hemisphere was going to be a tougher place to do business.... View Details

Keywords: Accounting; Competitive Strategy; Control Systems; Finance; Financial Crisis; Banks and Banking; Emerging Markets; Risk Management; Business Strategy; Banking Industry