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- 01 Jun 1997
- News
Sorting Myth from Reality at Hong Kong Conference
several decades before an effective system of rules will govern China"), the burden of bloated state firms, and lack of experience with a market economy. Yet the mainland giant is likely to "continue to grow rapidly for the next two to... View Details
Keywords: Alejandro Reyes
- 01 Apr 2000
- News
Getting the Message
being sold and measuring the effectiveness of an ad campaign. Improved technology promises to solve the age-old problem once stated by retailer John Wanamaker: Half of the money spent on advertising is wasted, but no one knows which half.... View Details
Keywords: Susan Young