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Show Results For
- All HBS Web
(685)
- News (135)
- Research (484)
- Events (6)
- Multimedia (2)
- Faculty Publications (243)
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- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
tweaked the website, the overall sales conversion rate for buyers actually went up by as much as 23 percent, meaning that customers weren’t just buying higher-priced items, rather, they were buying more items overall. When Teixeira and... View Details
- 28 Feb 2005
- Research & Ideas
Amazon, eBay and the Bidding Wars
sniping worth the risk of not getting your bid in? There are lots of reasons it might be. The easiest case to think about is of a bidder who has some expert information about the item being sold, information that might affect how much other View Details
- 13 Dec 2004
- Research & Ideas
Sharing News That Might Be Bad
that the division might be in trouble, that corporate support is wavering, and that potential buyers are lining up. He wants to know what you know. Though the rumors are not altogether accurate, they do contain more than a few grains of... View Details
Keywords: by Paul Michelman
- 10 Sep 2001
- Research & Ideas
The Negotiator’s Secret: More Than Merely Effective
researchers gave a large group of executives financial and industry information about one company negotiating to acquire another. The executive subjects were randomly assigned to the negotiating roles of buyer or seller; the information... View Details
Keywords: by James K. Sebenius
- 08 Apr 2014
- First Look
First Look: April 8
intermediary provides a benefit to buyers when they purchase from sellers using the intermediary's technology. We develop a model to show that the intermediary will want to restrict sellers from charging View Details
Keywords: Sean Silverthorne
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
authors wrote. Additionally, the researchers found that under a contingent free shipping policy, a promotional discount in a particular product category becomes more attractive to shoppers. The reason: the product discount might further encourage the View Details
- 21 Oct 2013
- Research & Ideas
Missing the Wave in Ship Transport
leased for $30,000 a day were being leased for $120,000 to $200,000 a day." At peak, buyers may have overpaid for a ship by 100 percent. By early 2009, the market imploded, "the biggest drop in prices the industry has ever seen,"... View Details
- 13 May 2008
- First Look
First Look: May 13, 2008
knowledge production can be conducted in an emerging economy, at a distance from buyers of the knowledge. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708483 Sony PlayStation 3: Game Over?... View Details
Keywords: Martha Lagace
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
"I think we should find the answer in consumer psychology rather than in geographical markets, segmentation, and so on. . . . Too much choice is like having no choice, and buyers will start to feel that." What to do about all of... View Details
- 24 May 2004
- Research & Ideas
Becoming an Ethical Negotiator
Golden Rule (treating others as you'd like them to treat you) or frame it Rawlsian language (that is, considering the problem in a veil of ignorance, not knowing if you're the buyer or the seller). Still others emphasize relational... View Details
Keywords: by Martha Lagace
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
companies will manage the marketing of e-cigarette brands to maximize profitability for their shareholders” The growing sales of electronic cigarettes also caught the attention of regulators. The products had been completely unregulated—they could be advertised on TV... View Details
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
solely a product problem. If you try to sell what you can't deliver, you get in trouble. If you try to deliver what a mainstream buyer will not ultimately buy, you get in trouble. So the issue is how to get started as you go to market.... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
similar across brands, which makes the buyer less hesitant to purchase them "sight unseen." Purchases of basic products also create fewer "surprises" when the garment arrives. (One industry observer noted that you need... View Details
- 17 Oct 2016
- HBS Case
Business Solutions That Help Cut Food Waste
As much as 40 percent of food grown in the United States for human consumption is wasted. Source: Eivaisla After decades of wasteful food practices, where perfectly good food is discarded even as poverty keeps many families hungry, solutions are starting to come... View Details
- 20 Mar 2017
- Book
Why Companies Are Placing Users at the Core of Their Innovation Strategies
good ideas with potential buyers willing to pay in advance to get the products made. “The field has grown quite a bit,” Lakhani says. “This book provides a concentrated view of the frontier of research in this area.” Lakhani practices... View Details
Keywords: by Dina Gerdeman
- 16 Sep 2015
- Research & Ideas
Can Applied Economics Save Homeless Puppies?
has more information on that dog than you do as a potential buyer or pet guardian, and that can lead to adverse situations,” Exley says. “The information asymmetry and search costs were what really motivated Wagaroo.” In his research on... View Details
- 19 Feb 2013
- First Look
First Look: Feb. 19
and when buyers and sellers do manage to find each other, they usually negotiate under enormous uncertainty: prices of similar patents vary widely from transaction to transaction, and the terms of the transactions (including prices) are... View Details
Keywords: Sean Silverthorne
- 11 Jun 2012
- Research & Ideas
When Business Competition Harms Society
emissions levels. Vehicles that fail the annual test are banned from being driven in New York until they undergo necessary repairs, or are sold to a buyer in a state that does not require emissions testing. (New Yorkers do receive a... View Details
- 16 Jan 2018
- First Look
First Look at New Research and Ideas, January 16, 2018
conditions that identify underlying costs. Latent transaction costs are identified even when the exact supplier selection mechanism is unknown. I estimate the model using federal supply contracts and find that transaction costs are a significant portion of total View Details
Keywords: Sean Silverthorne
- 13 Jan 2003
- Research & Ideas
Making Biotech Work as a Business
dubbed "a market for know-how." The new entrants became sellers; established pharmaceutical companies became buyers of the technology. This market for know-how reduced the barriers to entry. "Suddenly, with the ability to... View Details