Buyer - Publications - Faculty & Research

08 Mar 2004
Research & Ideas

Creating Value in Your Business Ecosystem

Assistant, which helps new sellers prepare professional-looking online listings, and its Turbo Lister service, which tracks and manages thousands of bulk listings on home computers. The company has also established and maintained performance standards that enhance the... View Details

Keywords: by Marco Iansiti & Roy Levien

23 Jan 2013
Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

by facilitating direct connections between multiple types of affiliated customers, which most often leads to network effects. Think of what a shopping mall accomplishes in bringing together a multitude of sellers and buyers who interact... View Details

Keywords: by Julia Hanna

Web

Building a Better Buyer-Seller Relationship

Buyers and sellers in mature industrial markets can turn single transactions into long-term beneficial relationships by a deeper understanding of the complex connection between the two, says Harvard Business School professor Narakesari... View Details

Keywords: by Martha Lagace

30 Oct 2019
Research & Ideas

How to Recover Gracefully After Shutting Down Your Startup

“There are many things that entrepreneurs can do to position themselves to bounce back from a failure.” If new funds aren’t forthcoming, the founder will likely put the company up for sale, confronting prospective buyers who’ll play a... View Details

Keywords: by Danielle Kost

17 Aug 2021
Op-Ed

Dispensing Justice: The Case for Legalizing Cannabis Nationally

neighborhoods. Communities with flourishing illicit cannabis markets suffer a host of associated problems, including high incarceration rates (often exacerbated by prosecutorial bias), violence as the primary means of dispute resolution in illicit commerce, and health... View Details

Keywords: by Ashish Nanda and Tabatha Robinson

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

only have to use more data in their selling activities, but there's more cross-functional coordination required. "Improving sales productivity ... affects growth, civic discourse, and the lives of millions of people." If a buyer has a... View Details

Keywords: by Kristen Senz

Web

2022 Reunion Presentations - Alumni

sell-by date. Firms that fail to adjust to changing buyer behavior lose advantage. Drawing on research from a new book, Frank Cespedes explains why much commentary about the impact of digital technologies on sales is mistaken, how to... View Details

25 Mar 2019
Research & Ideas

The Secret Life of Supply Chains

co-locate with buyers in industry clusters, they share ideas and concentrate talent. In order to get a handle on the impact of the supply chain economy, Delgado and Mills examined the input-output tables of the US Census Bureau, which... View Details

Keywords: by Michael Blanding; Manufacturing; Service

02 Oct 2017
What Do You Think?

Do Bitcoin and Digital Currency Have a Future?

various ways. Some are being accepted by a limited number of buyers and sellers as tender for transacting business. They are now even being created as funding devices (ICOs or initial coin offerings) by companies avoiding more public IPOs... View Details

Keywords: by James L. Heskett; Financial Services

Web

Industry Information - Alumni

technology of realtors. Redfin Real Estate News & Analysis Real estate news and analysis from one of the leaders in online real estate brokerage. Includes data on the state of US housing market and advice for home buyers and sellers. + –... View Details

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

investment as it once was—to palm oil. Unilever, the largest private holder and buyer of palm oil (an ingredient used in its famous “Sunlight Soap” and other products), diversified its holdings from the crop’s native West Africa to the... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

Research Summary

Overview

By: Feng Zhu

Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

you, is it obvious what makes it a $100 towel? The product has to speak for itself," says Haupt, who started as a buyer at Bloomingdale's under former CEO and chairman Marvin S. Traub (HBS MBA '49). "It's a very competitive... View Details

Keywords: by Julia Hanna; Consumer Products

01 Jun 2024
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details

22 Jul 2019
Book

How to Be a Digital Platform Leader

not the other. One theory is that digital platforms are like the public square. Anybody should be allowed to do anything: it’s a world of free speech, and let the buyer beware. The other theory is that these are environments that reflect... View Details

Keywords: by Martha Lagace

Web

Harvard Business School

assistant buyer and rose to overseeing buying in Europe and Asia. He was one of the first Black executives at Macy's. Wilkinson later moved to the New York City Transit Authority, becoming executive officer for surface transit with... View Details

06 Apr 2016
Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

itself. ©iStock/Nina Piatrouskaya Pitching an idea before actually producing a product can be advantageous to an entrepreneur because of the possibility of early and ongoing feedback from a seasoned buyer. By using this approach, the seller avoids wasting time and... View Details

Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking

01 Apr 2000
News

The World at a Click

we offer a unique way of using the Internet to maximize efficiency for both the buyers and the sellers," says Priceline cofounder Timothy G. Brier (MBA '75). Brier calls Priceline a pioneer in a technique called "demand collection," in... View Details

Keywords: Margie Kelly

03 Jun 2022
Blog Post

HiHome Sweet HiHome

Massachusetts, while Parker had recently gone through the process of buying a new home. “Tony really understood me,” said Parker, who graduates from the MS/MBA program this week. “He was able to articulate the pains that I had felt as a new home View Details

Publications