Business Analytics - Publications - Faculty & Research

23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

Geradin Abstract—Many of the largest and most successful businesses today rely on providing services at no charge to at least a portion of their users. For consumers, it is easy to celebrate free service. At least in the short term, free... View Details

Keywords: Dina Gerdeman

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

to the effectiveness of their marketing instruments” Thomas J. Steenburgh, an associate professor in the Marketing Unit at Harvard Business School, has developed a new analytical tool that more accurately... View Details

Keywords: by Dina Gerdeman

27 Jun 2017
First Look

First Look at New Research and Ideas, June 27

century and today. It tells the story of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet rather than consume it. The social and religious beliefs that drove... View Details

Keywords: Sean Silverthorne

23 May 2012
Research & Ideas

Five Ways to Make Your Company More Innovative

into why the owners of small businesses typically wait until the last minute to update their books and file tax forms. Most people would say they are just lazy or undisciplined. But Cook observed what was happening and asked why. And the... View Details

Keywords: by Garry Emmons, Julia Hanna & Roger Thompson

10 Oct 2007
First Look

First Look: First Look: October 10

We investigate these research questions in the context of the U.S. Environmental Protection Agency's Audit Policy. Download the paper: http://www.hbs.edu/research/pdf/08-021.pdf Cases & Course MaterialsGianna Angelopoulos-Daskalaki and the 2004 Athens Olympic... View Details

Keywords: Martha Lagace

06 Oct 2015
First Look

October 6, 2015

psychology, marketing, management, sociology, and anthropology. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49031 October 2015 Business and Politics The Multinational Firm and Geopolitics: Europe, Russian Energy, and... View Details

Keywords: Sean Silverthorne

16 Oct 2012
First Look

First Look: October 16

in managing business analytics and big data at the enterprise level. It includes key applications of analytics, human and organizational issues in building analytical... View Details

Keywords: Sean Silverthorne

11 Sep 2018
First Look

New Research and Ideas, September 11, 2018

theory the classical logic of benefit‐based taxation in which an individual's benefit from the activities of the state is tied to his or her income‐earning ability. First‐best optimal policy is characterized analytically as depending on a... View Details

Keywords: Dina Gerdeman

May 2013
Case

Launching Krispy Natural: Cracking the Product Management Code

By: Frank V. Cespedes and Heather Beckham

Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details

Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States

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25 Aug 2008
Research & Ideas

HBS Cases: Walking Away from a $3 Billion Deal

maintain a company's culture."—Nabil N. El-Hage "The case highlights some interesting tensions and conflicts in the private equity business between generating wealth for the firm's investment professionals via the fee stream,... View Details

Keywords: by Julia Hanna; Financial Services

August 1995 (Revised August 1995)
Case

CIGNA Property and Casualty Reengineering (A)

By: Richard L. Nolan, Donna B. Stoddard, Chiara Francalanci and Elise C Martin

Reengineering was introduced at CIGNA Corp. in 1988. CIGNA entered a second wave reengineering effort through a major project at CIGNA P&C, one of CIGNA's larger businesses. P&C was in financial crisis and as a result brought in a new executive team in 1991 to head the... View Details

Keywords: Transformation; Cost vs Benefits; Design; Growth and Development; Analytics and Data Science; Growth and Development Strategy; Balanced Scorecard; Financial Crisis; Crisis Management; Projects; Information Technology; Insurance Industry

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20 Oct 2003
Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

In a recently published book on current international research in business history, edited by Harvard Business School professor Geoffrey Jones, HBS professor emeritus Alfred D. Chandler Jr. contributed an... View Details

Keywords: by Alfred D. Chandler Jr.; Consumer Products

03 Oct 2017
First Look

First Look at Research and Ideas, October 3, 2017

gender and commercial activity within founders’ local communities. The presence of female business owners in the same community mitigates the role of founders’ gender on the use of commercial activity. We examine these issues through a... View Details

Keywords: by Sean Silverthorne

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

on the stock and one who is bearish. Students are asked to consider the arguments and the analytical approaches employed by each. Is Tesla a good investment or not? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/218033... View Details

Keywords: Sean Silverthorne

22 Nov 2016
First Look

November 22, 2016

economies, many business enterprises defy traditional industry boundaries. In this study, we evaluate six "big data" approaches to peer firm identifications and show that some, but not all, "wisdom-of-crowd" techniques perform... View Details

Keywords: Sean Silverthorne

September 2016 (Revised March 2017)
Module Note

Strategy Execution Module 3: Using Information for Performance Measurement and Control

By: Robert Simons

This module reading explains how managers use information to control critical business processes and outcomes. The analysis begins by illustrating how managers use information to communicate goals and track performance. Then the focus turns to the choices that managers... View Details

Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Organization Process; Feedback Model; Innovation; Uses Of Information; Big Data; Benchmarking; Decision Making; Information; Performance Evaluation; Analytics and Data Science

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26 Apr 2011
First Look

First Look: April 26

business manager. Publisher's Link: http://www.pearsonhighered.com/educator/product/Management-Accounting-Information-for-DecisionMaking-and-Strategy-Execution/9780137024971.page Who Benefits from Religion? Authors:Daniel Mochon, Michael... View Details

Keywords: Sean Silverthorne

24 Mar 2009
First Look

First Look: March 24, 2009

Using Excel 2007: A Step-by-Step Approach Harvard Business School Note 109-052 The objective of this note is to provide a set of easy, step-by-step guides for some analytical techniques that are useful in... View Details

Keywords: Martha Lagace

Research Summary

Supply Chain Inventory Planning

My work studies management decision-making in demand and supply planning contexts with a focus on forecasting and inventory planning decisions. I examine these decision-making processes from both a supply chain (i.e. across firm) and an... View Details

September–October 2024
Article

Where Data-Driven Decision-Making Can Go Wrong

By: Michael Luca and Amy C. Edmondson

When considering internal data or the results of a study, often business leaders either take the evidence presented as gospel or dismiss it altogether. Both approaches are misguided. What leaders need to do instead is conduct rigorous discussions that assess any... View Details

Keywords: Information; Analytics and Data Science; Analysis; Decision Making

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