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Show Results For
- All HBS Web
(731)
- News (135)
- Research (489)
- Events (2)
- Multimedia (7)
- Faculty Publications (375)
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- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
a broadcast marketing regime. A program of general regulation that lets consumers build and manage identity assets and share in their value holds out the promise of jointly delivering more efficient marketplaces and more civil commercial... View Details
- 08 Mar 2011
- First Look
First Look: March 8
case:http://cb.hbsp.harvard.edu/cb/product/811013-PDF-ENG National Public Broadcasting Richard S. Ruback and Royce YudkoffHarvard Business School Case 211-058 Bob Williams, the CEO of National Public View Details
Keywords: Sean Silverthorne
- 24 Jul 2007
- First Look
First Look: July 24, 2007
executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were... View Details
Keywords: Martha Lagace
- 08 Feb 2022
- Cold Call Podcast
What’s Next for Nigerian Production Studio EbonyLife Media?
- 17 Jun 2019
- Working Paper Summaries
The Comprehensive Effects of a Digital Paywall Sales Strategy
- 10 Oct 2007
- First Look
First Look: First Look: October 10
through which U.S. doctors get their first jobs and auctions through which the Federal Communications Commission sells licenses for parts of the radio broadcast spectrum. They have also created market-like allocation procedures that... View Details
Keywords: Martha Lagace
- 15 May 2006
- Lessons from the Classroom
Women Find New Path to Work
and personal marketing, sort of one-to-one-to-one, the customized approach, as opposed to the broadcast media that were the mainstays of advertising in the early '90s. They always have to think about this work in the context of a broader... View Details
Keywords: by Mallory Stark
- 07 Jun 2011
- First Look
First Look: June 7
formula for estimating the lifetime value of each piece of content. As the business models of print and broadcast media declined, Demand had figured out how to leverage digital and social media tools to bring down the costs of creating... View Details
Keywords: Sean Silverthorne
- 17 Jun 2008
- First Look
First Look: June 17, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=608138 Tribune Company, 2007 Harvard Business School Case 208-148 This case describes the proposed acquisition of Tribune Company by Sam Zell in 2007. Tribune Company is one of the largest newspapers and... View Details
Keywords: Martha Lagace
- September 2011 (Revised March 2014)
- Case
Brightcove, Inc. in 2007
By: Andrei Hagiu and David B. Yoffie
Brightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing... View Details
Keywords: Competition; Entrepreneurship; Investment; Diversification; Digital Platforms; Business Strategy; Internet and the Web; Business Model; Distribution; Media and Broadcasting Industry; Media and Broadcasting Industry
Hagiu, Andrei, and David B. Yoffie. "Brightcove, Inc. in 2007." Harvard Business School Case 712-424, September 2011. (Revised March 2014.)
- 07 Mar 2016
- Working Paper Summaries
Net Neutrality: A Fast Lane to Understanding the Trade-offs
- June 2005
- Teaching Note
The Walt Disney Co.: The Entertainment King (TN)
By: David J. Collis
Teaching Note to (9-701-035). View Details
- December 2016 (Revised May 2018)
- Case
Ebony Magazine
By: Steven Rogers and Derrick Jackson
For nearly 75 years, the Johnson Publishing Company has been the most successful African American magazine publisher. Its flagship Ebony magazine was an iconic coffee table fixture for decades in black households of all classes, making founder John H. Johnson... View Details
Keywords: Business Restructuring; Media; Race Characteristics; Social History; Contemporary History; Fairness; Race; Corporate Entrepreneurship; Adaptation; Consolidation; Culture; Brands and Branding; Journals and Magazines; Decisions; Business History; Restructuring; Innovation and Management; Crisis Management; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Chicago
Rogers, Steven, and Derrick Jackson. "Ebony Magazine." Harvard Business School Case 317-043, December 2016. (Revised May 2018.)
- June 2025
- Case
Khabar Lahariya
By: Ranjay Gulati and Kanika Jain
Founded and run entirely by women, Khabar Lahariya was a leading digital media portal, known for its uniquely feminist perspective and rural focus. It started in 2002 as a non-profit print publication, and by 2023, had evolved into a multimedia news site that was part... View Details
- 2013
- Working Paper
NBC and the 2012 London Olympics: Unexpected Success
By: Stephen A. Greyser and Vadim Kogan
"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC... View Details
Keywords: Success; Profit; Sports; Failure; Television Entertainment; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Vancouver; Beijing; London; Brazil; Russia
Greyser, Stephen A., and Vadim Kogan. "NBC and the 2012 London Olympics: Unexpected Success." Harvard Business School Working Paper, No. 14-028, September 2013.
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
of bloggers who speak in both whispers and shouts. Combined with the low cost of Web site and even crude advertising design, inhabitants of the Web can achieve wonders in creating and broadcasting a wide range of messages. These range... View Details
Keywords: by James Heskett
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
poor execution. For example, the Checkout Channel repeated its broadcasts every ten minutes. That was just about the right length of time for consumers, who spend an average of eight minutes waiting in the checkout line. However, it... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
broadcast media. The FDA guidelines served to reduce the uncertainty regarding permissible DTCA content and so 1997 is viewed as the watershed point in the use of DTCA. Since then, DTCA has increased dramatically. Outlays for DTCA doubled... View Details
Keywords: by Manda Salls
- 02 Aug 2006
- Research & Ideas
Investor Protection: The Czech Experience
When TV Nova launched in 1992 as the first new television channel in post-communist Czechoslovakia, few might have imagined the joint-venture drama unfolding behind the scenes. Distinguished for bringing Baywatch, soccer matches, and sexy weather forecasters to the... View Details
- April 1996 (Revised January 2006)
- Case
Times Mirror Company PEPS Proposal Review
By: Peter Tufano
Times Mirror Co. (TMC) owns a substantial block of Netscape common stock purchased prior to Netscape's IPO, on which it has substantial unrealized gains. TMC is restricted from selling the stock in a public offering and is therefore considering a proposal by Morgan... View Details
Keywords: Risk Management; Stocks; Taxation; Corporate Finance; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
Tufano, Peter, and Cameron Poetzscher. "Times Mirror Company PEPS Proposal Review." Harvard Business School Case 296-089, April 1996. (Revised January 2006.)