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Show Results For
- All HBS Web
(3,618)
- People (15)
- News (950)
- Research (2,115)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,495)
- 26 Sep 2024
- News
Charting 'Cheapflation': How Budget Brands Got So Pricey
- 03 Jul 2025
- News
Kim Kardashian, Ryan Reynolds and the Age of the Celebrity Brand
- 13 May 2022
- News
Approach Your Personal Brand Like a Project Manager
How Do Drug Copayment Coupons Affect Branded Drug Prices and Quantities Purchased?
Drug copayment coupons to reduce patient cost-sharing have become nearly ubiquitous for high-priced brand-name prescription drugs. Medicare bans such coupons on the grounds that they are kickbacks that induce utilization, but they are commonly used by... View Details
- July 2025
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science 71, no. 7 (July 2025): 5910–5932.
- 07 Mar 2014
- News
A Brand Of Her Own: Estee Lauder
- 12 PM – 1:30 PM EDT, 02 May 2025
- Webinars: Career
Establishing Your Professional Identity: How to Develop Your Unique Personal Brand
Whether you're looking for career direction, in career transition, or seeking a promotion, a strong personal brand can build your confidence, your focus, and accelerate your career trajectory. In this workshop led by executive communication coach Andrea Wojnicki (HBS... View Details
- 04 Oct 2009
- News
It's Brand New, but Make It Sound Familiar
- 08 Aug 2019
- News
Shohoz Celebrates 5th Anniversary With New Brand Positioning
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
Brand New also developed the ability to identify ability in others: organizational and strategic talent, as well as commercial imagination. Lauder, Schultz, and Dell—like the... View Details
Keywords: by Martha Lagace
- 26 Feb 2012
- News
Can brand Mallya make Kingfisher Airlines fly?
- Article
Moving from Engagement to a Real Marriage of Brand and Customer
Rayport, Jeffrey F. "Moving from Engagement to a Real Marriage of Brand and Customer." True (FleishmanHillard) (June 15, 2014).
- 12 Dec 2017
- News
The Nobel Prize and the Making of a Heritage Brand
- Article
Attention Prediction on Social Media Brand Pages
By: Himabindu Lakkaraju and Jitendra Ajmera
Lakkaraju, Himabindu, and Jitendra Ajmera. "Attention Prediction on Social Media Brand Pages." Proceedings of the ACM Conference on Information and Knowledge Management 20th (2011).
- January–February 1996
- Article
Brands Versus Private Labels: Fighting to Win
By: John A. Quelch and David Harding
Quelch, John A., and David Harding. "Brands Versus Private Labels: Fighting to Win." Harvard Business Review 74, no. 1 (January–February 1996): 99–109.
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (B)
By: Robert J. Dolan
Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details
Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Construction Industry; Europe; West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984.
- July 3, 2013
- Article
A 4-Step Guide to Assessing and Strengthening Your Institution's Brand
By: Nancy F. Koehn
Koehn, Nancy F. "A 4-Step Guide to Assessing and Strengthening Your Institution's Brand." Leadership Forum (July 3, 2013).
- February 2025
- Teaching Note
The Pokémon Company: Evolving into an Everlasting Brand
By: Tomomichi Amano
- June 2000
- Supplement
Security Capital Pacific Trust: A Case for Branding
Fournier, Susan M. "Security Capital Pacific Trust: A Case for Branding." Harvard Business School Video Supplement 500-503, June 2000.
- 16 Jan 2009
- News