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  • Web

General Management - Faculty & Research

Acquisitions ; Business Conglomerates ; Business Subsidiaries ; Global Strategy ; Growth and Development Strategy ; Brands and Branding ; Marketing Strategy ; Product Marketing ; Product View Details
  • September 1991 (Revised December 1991)
  • Case

G. Heileman Brewing Co. (A): Power Failure At PowerMaster

By: Stephen A. Greyser
In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details
Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry
Related
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

Sales. But it could well be the CMO position by itself, as long as the sales division reports to the CMO. One should not jump to the conclusion that because the Internet appears cheaper it can solve a company's go-to-market problem. It... View Details
Keywords: by Sean Silverthorne
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

Chile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low price. Purchase this case:... View Details
Keywords: Martha Lagace
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

Abstract Firms with central or well-connected boards of directors earn superior risk-adjusted stock returns. Initiating a long position in the most central firms and a short position in the least central... View Details
Keywords: Sean Silverthorne
  • Web

2023 Reunion Presentations - Alumni

failure and making it work for us. Why Startups Fail Professor Thomas Eisenmann (DBA 1998, MBA 1983) + More Info – Less Info Most startups fail. About two-thirds of venture capital investments do not earn a positive return. Surprisingly,... View Details
  • April 1998
  • Case

Compaq, 1998

By: Steven C. Wheelwright and Matt Verlinden
In 1997, Compaq Computer Corp. had become a $25 billion powerhouse. It had accomplished its revenue growth projections, successfully made a number of strategic acquisitions, and increased its gross margins, principally by moving up market into servers, workstations,... View Details
Keywords: Mergers and Acquisitions; Transformation; Customer Relationship Management; Profit; Revenue; Growth and Development Strategy; Brands and Branding; Distribution Channels; Alliances; Customization and Personalization; Computer Industry
Related
  • 21 Oct 2022
  • Research & Ideas

People Trust Business, But Expect CEOs to Drive Social Change

Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details
Keywords: by Scott Van Voorhis
  • 20 Nov 2018
  • First Look

New Research and Ideas, November 20, 2018

(Siko) Sikochi Abstract—We examine the influence of peer firms on trade credit policies of listed firms in the United States. We posit and find evidence that firms mimic their peers in formulating trade credit policies. The findings are... View Details
Keywords: Dina Gerdeman
  • August 1999 (Revised October 1999)
  • Case

RCA Records: The Digital Revolution

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
In 1995, Bertelsmann-owned RCA Records was considered a "tired and old" record label. By 1999, the company represented a number of the "hottest" acts in the music industry. Nevertheless, the company's position (as well as that of the entire music industry) was under... View Details
Keywords: Brands and Branding; Business Model; Competition; Corporate Strategy; Internet and the Web; Change Management; Marketing Strategy; Music Industry; Entertainment and Recreation Industry; United States
Related
  • 14 Oct 2014
  • First Look

First Look: October 14

Review Making Charity Pay By: Norton, Michael I., and Jill Avery Abstract—Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches... View Details
Keywords: Sean Silverthorne
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

greater, but the average quality will be lower due to the lower expected value of marginal ideas. However, we posit that slack time such as school breaks may be qualitatively different than work time because contiguous blocks may be... View Details
Keywords: Dina Gerdeman
  • Web

Online Business Courses & Certifications | HBS Online

May 22 $1,850 Certificate Power and Influence for Positive Impact Professor Julie Battilana Understand how power really works and develop your own to gain influence and make an impact within your organization and society. 6 weeks, 6-7... View Details
  • Web

HBS - The year in Review

learners they serve while further strengthening their individual positions and managing their growth and long-term success. FY22 was marked by a return to in-person learning. For Executive Education this meant welcoming over 10,000... View Details
  • November 1991
  • Case

Magic Johnson: Endorsements ""After""...?

By: Stephen A. Greyser
On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details
Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Consumer Products Industry; Sports Industry; Entertainment and Recreation Industry
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  • December 2006
  • Case

Vipp A/S

By: Robert D. Austin and Daniela Beyersdorfer
Rapidly growing Vipp sells highly differentiated (and expensive) "designer" versions of a product that most buyers think about in purely functional terms: Trash bins. Examines how the company successfully produces and positions a trash bin so that it is regarded as an... View Details
Keywords: Supply Chain Management; Creativity; Product Design; Luxury; Brands and Branding
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  • 01 Dec 2023
  • News

Thinking Ahead

consistently positive or improve over time, are punctuated by a moment of joy, and end with a “bang” of delight (think Disney’s end-of-day fireworks display). The findings, while obvious, aren’t acted upon so easily. Getting a view into... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • Profile

Merve Ciplak

because, “I saw it as the seminal private industry degree.” Merve believes the combined JD/MBA degree best positions her for leadership in a rapidly changing world. “Today, businesses are creating innovations that law and governments... View Details
  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

generating a brand book for Israel that suggested a guiding brand position of “creative energy”; inviting social media influencers to partake in trips focused on lifestyle... View Details
Keywords: Dina Gerdeman
  • Web

Mid-US - Global

American whiskey brand created to honor the legacy of a formerly enslaved man, Nearest Green, who taught Jack Daniel the art of whiskey distillation. Since its launch, Uncle Nearest has become the fastest-growing and most-awarded whiskey... View Details