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Show Results For
- All HBS Web
(489)
- People (1)
- News (199)
- Research (224)
- Multimedia (2)
- Faculty Publications (72)
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
The story behind Dean Kamen's Segway scooter, and his combustive meeting with the kingpins of Apple and Amazon. Excerpt from Code Name Ginger. 5. Updating a Classic: Writing a Great Business Plan Harvard Business School professor William... View Details
Keywords: by Staff
- Web
Social Media Guidelines for Faculty and Staff | About
modify or delete it. Audience : Be careful what you share online. Many social networking websites are not secure, and information is available to anyone with access to a computer and the internet. Association : Keep in mind that on many social networking websites, your... View Details
- 16 Mar 2022
- Blog Post
Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports
that mindset, he pursued an international opportunity as a Management Consultant for Kearney in London. This role allowed him to dive deeply into marketing strategy, brand partnerships, retail, and top-line transformation while obtaining... View Details
- 21 Jan 2016
- Blog Post
HBS and the Arts
public school students from all over New York City would meet to discuss one or two works of art from the collection in depth. The conversation was moderated by a wonderful museum educator named Rika Burnham, who had a talent for allowing... View Details
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
immigrant who shrewdly spotted an opportunity in the nascent steel industry and became one of the richest men in his adopted country. Carnegie's era also saw an unprecedented explosion of branded consumer goods, among them Ivory Soap,... View Details
- Web
Courses by Faculty Unit - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 04 Jun 2025 By Unit View by Unit | View by Course Title | View by Faculty | Print View Accounting & Management Course Title Faculty Name Term Quarter Credits The Anatomy of Fraud... View Details
- Profile
Adam Kanner
2014. ScoreBig is Kanner’s fourth new venture and clearly his most successful. It was recently named by Forbes magazine as one of America’s Most Promising Companies. According to George Kliavkoff, co-president of Hearst Entertainment &... View Details
- 01 Dec 2011
- News
Knowing the Score
of more than $8.5 billion, was started in 1978 with $9,000 on a credit card by a man named Bill Rasmussen, who got pushed out the door in less than a year. That early exit brought to mind John Kao’s class on entrepreneurship, where we... View Details
- 18 Oct 2016
- First Look
October 18, 2016
customer jobs does. The "Jobs-to-Be-Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this... View Details
Keywords: Sean Silverthorne
- 18 Nov 2008
- First Look
First Look: November 18, 2008
for compensation committees at public companies. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109036 Hearts on Fire—Brand Development Manager Harvard Business School Case 709-436 Hearts on Fire, a successful... View Details
Keywords: Martha Lagace
- 01 Jun 2011
- News
Downtime
Assassinations, Aravind Adiga because I loved his Booker Prize–winning debut novel, The White Tiger. The Soul of Leadership, Deepak Chopra because he spoke about it when I was interviewing him for a case on the branding of yoga. Let My... View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
had recently launched several lifestyle brands (using brand names it had revived), which posed brand architecture issues. Lastly, the company had... View Details
Keywords: Sean Silverthorne
- Web
Trade Catalogs - The Art of American Advertising
of “Posting” Brand Name Management A Marketing Revolution “The contents of a catalogue . . . must tell their story in about the same way as the well-posted salesman would orally present the advantages of the... View Details
- Web
Trade Cards - The Art of American Advertising
“Posting” Brand Name Management A Marketing Revolution “Millions upon millions . . . of the most varied designs were thrown on the market. . . . Hardly a business man in the country has not at one time or... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
merchandise. Other researchers have reported that brand names become less important as the amount of detailed information about a product's attributes increases. In some cases, technology has produced less... View Details
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
takes Marketus and his guide to four villages named after each of the four Ps. As he enters each place, Marketus places a green pea into a special device, which allows him to store his thoughts, retrieve them, and integrate them.... View Details
- Profile
Jason A. Kilar
Internet commercial marketplace. Rayport called the class “Managing in the Marketspace” and through one of his cases, he introduced a relatively unknown Seattle-based online bookseller named Amazon. Kilar recalled spending... View Details
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
Professor Tedlow, that RCA is now "merely a brand name and not a terribly important one." IBM, however, has survived numerous challenges and is still, according to Professor Chandler, "the... View Details
Keywords: by Jim Aisner
- 03 Mar 2015
- First Look
First Look: March 3
on a sustained and balanced growth trajectory? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715008-PDF-ENG Harvard Business School Case 514-078 Ghurka Ghurka was a 38-year-old luxury leather goods brand that specialized in... View Details
Keywords: Sean Silverthorne
- 17 Feb 2003
- Research & Ideas
Building Communities as Well as Companies
Enterprises, Inc., named his mother—the owner of a beauty parlor—as one of his earliest entrepreneurial influences. By tidying the shop and running errands for her, McMillan absorbed a simple lesson that continues to serve him well as a... View Details
Keywords: by Julia Hanna