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Show Results For
- All HBS Web
(440)
- People (1)
- News (116)
- Research (281)
- Multimedia (1)
- Faculty Publications (56)
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
and Joe Kiernan (MBA 2017) and based at the Harvard i-lab. Endorse.gg (“gg” is esports slang for “good game”) recruits esports “influencers” to represent brands to their audiences during streaming sessions. The data available on viewers... View Details
- 01 Dec 2003
- News
Business Answers the Call
principals at the school level, so the challenge was to create the operations to match.” Kete has recently been chosen for the selective two-year “resident executive” program of the nonprofit Broad Foundation, whose goal is to attract... View Details
- 26 Feb 2013
- First Look
First Look: Feb. 26
however, have been generated about the reasons why state-owned enterprises listed in stock markets manage to attract investors to buy their shares (and bonds). In this article, we examine this apparent puzzle and develop a theory of how... View Details
Keywords: Sean Silverthorne
- 17 Oct 2006
- First Look
First Look: October 17, 2006
that the ISO 14001 Environmental Management System Standard has attracted companies with superior environmental performance. After developing quasi-control groups using propensity score matching, I also find that adopters subsequently... View Details
Keywords: Sean Silverthorne
- 31 Jan 2023
- News
Female Founders' Dilemmas; UK Tech Startups
Saigal (MBA 2014), founder and CEO of Kudos, a sustainable diaper company, and Sarina Siddhanti Garg (MBA 2015), founder of the South Asian formal clothing retailer Riya Collective. The women shared their startup journeys with guest moderator Sowmya Pelluru, director... View Details
Keywords: Margie Kelley
- 01 Jun 2010
- News
Michael Depatie
“mini” brands like the Monaco and the Palomar. Doesn’t that make it difficult to show up on people’s radar? Our tagline is “Every hotel tells a story.” I think of the Kimpton name as an endorser brand. So, the Triton: a Kimpton Hotel; the... View Details
- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
Tenbrunsel, and Max Bazerman Abstract—The business scandals in the past several decades led to the rising importance of ethics as a topic central to management scholarship. Behavioral scientists in particular were attracted to the topic... View Details
Keywords: Sean Silverthorne
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
Axalta No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/818040-PDF-ENG Harvard Business School Case 518-024 Chase Sapphire: Creating a Millennial Cult Brand The launch of the Chase Sapphire Reserve credit... View Details
Keywords: Sean Silverthorne
- Profile
Jason A. Kilar
My co-founder Rich Tom and I observed that the audiences so coveted by traditional TV were gravitating toward a new generation of digital storytellers. Many of these voices have become brands in their own right and have built passionate... View Details
- 08 Dec 2015
- First Look
December 8, 2015
sorting effect, whereby firms trade-off service quality and price, and in turn, the incumbent attracts service (price) sensitive customers in markets where it has supplied relatively high (low) levels of service quality in the past.... View Details
Keywords: Sean Silverthorne
- 07 Jun 2019
- Book
Are You a Digital Manager?
benefits of digital transformation and platform plays, or deliver a differentiated end-to-end customer experience. Another challenge we’ve seen for managers is that if they want to attract and retain top talent, they need to make sure the... View Details
Keywords: by Martha Lagace
- 07 Feb 2017
- First Look
First Look at New Research: February 7
brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new strategy that involves a heavy... View Details
Keywords: Sean Silverthorne
- 07 Mar 2024
- Blog Post
IFC India: Green-tech Entrepreneurship in India
by building a strong & technically capable brand which is defensible vs. going to the larger retail side first. Technology/Operations: Beyond the development of battery chemistries for the India context, Log 9's methodical use of data... View Details
- Web
Rock 100: The Summit - Entrepreneurship
B2C Marketing Compilation of posts on B2C marketing , Tom Eisenmann Everything Is Obvious: How Common Sense Fails Us , Duncan Watts Building Brand Different: Escaping the Competitive Herd , Youngme Moon Building Teams/Culture Compilation... View Details
- 01 Mar 2015
- News
Case Study: The Speed of Light
presence “somewhere” in Asia and “somewhere” in Europe in addition to our offices in New York. Facing the same concern as you—how do we make sure that our value proposition and brand remain constant across the regions—we took our time and... View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
viewer's attention cannot be purchased by an advertiser but must be gained by the ad. Thus, he is helping advertisers to make online video ads so riveting that users want to watch them. His experimental research looks at the emotional components that both View Details
- 01 Dec 2009
- News
Robert Goodwin
social enterprise work as a recruiting tool to attract the best young talent, our approach is much more sustainable in the long run because it avoids the reintegration issues that often arise when executives spend months away. What are... View Details
- 01 Mar 2010
- News
Sole Mates
I’m the CEO of Invest Macedonia, the primary institution in the country responsible for attracting foreign investments. The prime minister asked me to take the job, and I report directly to him. It’s the highest nonpolitical position in... View Details
- 09 Feb 2016
- First Look
February 9, 2016
signals, we consider the influence of singular sector-level triggers, which we call entrepreneurial beacons. We argue that the actions or outcomes of salient organizations attract and motivate entrepreneurs, thus increasing the rate of... View Details
Keywords: Sean Silverthorne
- 25 Feb 2014
- First Look
First Look: February 25
not get along). Study 4 investigates a moderator of the rewarding nature of matchmaking: the type of connection. We show that bridging ties are relatively more attractive than bonding ties: the more unlikely the match, the more rewarding... View Details
Keywords: Sean Silverthorne