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Show Results For
- All HBS Web
(528)
- People (2)
- News (139)
- Research (310)
- Multimedia (1)
- Faculty Publications (203)
Elizabeth Arden
Through her salons and cosmetics line, Arden was a pioneer in the development of the personal care industry. By 1929, Arden owned 150 salons throughout the world, sold her 1,000 different products in 25... View Details
Keywords: Personal Care & Home Products
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
pick something they like to do, work hard, and not worry about the rest—success will come.—Todd Krasnow Rhyne's idea for meeting the "weekly beauty needs"—manicures, facials, massages—of... View Details
Keywords: by John S. Rosenberg
- 21 Jun 2017
- Blog Post
Agricultural Investing: Where Boots Meet Suits
that provides underrepresented minorities in finance with the resources and guidance needed to develop into industry leaders. As a Toigo Fellow, I was able to meet with top investment management firms before... View Details
Keywords: Manufacturing
- 11 Feb 2019
- Research & Ideas
The Business of Saving the Planet
debate barriers and opportunities for business and environmental sustainability at a Harvard Business School research gathering. Corporate Sustainability: A Strategy?Between 2012 View Details
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
panel displays were ¥140 billion in 2006 (approximately $1.2 billion), with the market expected to double in size by 2009. The company is also expanding into cosmetics and dietary supplements. As it happens,... View Details
- 18 Nov 2002
- Research & Ideas
Enterprising Women—a History
professor Nancy Koehn, pointing out that women played key roles in the early American economy through the development of cottage industries and in the organization and work of... View Details
Keywords: by Laura Linard
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Hans-Willi Schroiff, vice president of market research and business intelligence for the German company Henkel, described why detergent has made a valuable case study for new and edgy marketing. (They... View Details
- 17 Aug 2021
- Blog Post
New Associate Director: Courtney Fairbrother
on a beautiful beach right in our neighborhood. I’m also very passionate about animals and I look forward to learning about the local animal rescue organizations in Rhode Island View Details
- 18 Feb 2021
- Blog Post
SIPs in 2021
spoke to me; I took the message of living life with urgency to heart,” recalls Lailah Thompson (MBA 2021). “It’s really what I needed, especially for a time like this. I see my future self in Boz; she is an amazing, beautiful Black woman... View Details
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- 21 Sep 2016
- News
Fashion’s Transparent Translator
In 2007, Imran Amed (MBA 2002) started blogging about an industry that fascinated him: fashion. A former McKinsey consultant, the Canadian noticed the suits and creatives of the business didn’t always... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
harder to gain credibility with commercial messages. “The sports marketing industry is a global business.” As a result, many of the highest-paid athletes now make more money from endorsements and other... View Details
- 29 Apr 2015
- Blog Post
2+2: Challenging Conceptions of Business
business, I knew I had to apply. The 2+2 Program reaffirmed my belief that business has the potential to impact all industries and all aspects of life. What was your undergraduate background?I attended NYU’s... View Details
- 20 May 2014
- First Look
First Look: May 20
314-087 Jurlique: Globalizing Beauty from Nature and Science Considers the marketing and strategic challenges faced by natural beauty brands... View Details
Keywords: Sean Silverthorne
- 01 Jun 2017
- News
Case Study: Something New
Anomalie offers brides a new way to buy a wedding dress—custom designed, online, and at a reasonable price. That makes the company, well, an anomaly in the $55 billion United States wedding industry, which is well known for its opaque... View Details
Keywords: April White
- 29 Jan 2025
- Blog Post
Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)
Life is Good, I led a lifestyle apparel brand dedicated to spreading optimism. Later, I joined Katie Couric Media as President of Katie Couric Media Marketplace, where we collaborated with purpose-driven brands. More recently, I served as CEO of a private equity-backed... View Details
- 31 Jan 2025
- News
New York, Boston Alumni Volunteer to Boost Small Businesses
“But we had never thought about trying to serve for-profit businesses prior to the pandemic.” Priscilla Jiminian, Founder of Skinergy Beauty LLC, a skin care and cosmetics line... View Details
Keywords: Margie Kelley
- 23 Jun 2009
- First Look
First Look: June 23
Working PapersCatering to Characteristics (revised) Authors:Greenwood, Robin, and Samuel Hanson Abstract When investors overvalue a particular firm characteristic, corporations endowed with that characteristic can absorb some of the... View Details
Keywords: Martha Lagace
- 05 Feb 2001
- Research & Ideas
The Ten Deadly Mistakes of Wanna-Dots
extremely hard to do. Worse yet, it doesn't work. The bulldog doesn't suddenly become beautiful because it was forced to wear lipstick. Nothing else about the bulldog or its behavior has changed. It makes the bulldog angry. View Details
Keywords: by Rosabeth Moss Kanter
- 29 Jan 2025
- Blog Post
Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)
purpose-driven brands. More recently, I served as CEO of a private equity-backed beauty and wellness company. Like many career journeys, my path ebbed and flowed. When my kids... View Details