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Show Results For
- All HBS Web
(534)
- People (2)
- News (135)
- Research (309)
- Multimedia (1)
- Faculty Publications (205)
- June 2022
- Case
Zalando: Becoming the Starting Point for Fashion
By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details
Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Europe
Moreno, Antonio, Leela Nageswaran, Emilie Billaud, and Federica Gabrieli. "Zalando: Becoming the Starting Point for Fashion." Harvard Business School Case 622-070, June 2022.
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- 01 Dec 2010
- News
How to Survive Past Start-up
redoubled his professional reading. Beck learned to trust her instincts, even when they flew in the face of convention. Rather than follow industry practice and hire part-time employees, she insisted on... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
harder to gain credibility with commercial messages. “The sports marketing industry is a global business.” As a result, many of the highest-paid athletes now make more money from endorsements and other... View Details
- 18 Nov 2002
- Research & Ideas
Enterprising Women—a History
professor Nancy Koehn, pointing out that women played key roles in the early American economy through the development of cottage industries and in the organization and work of... View Details
Keywords: by Laura Linard
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
When most people think of innovation, they envision developed-world companies such as the U.S.A.'s IBM, Japan's Sony, South Korea's Samsung, Finland's Nokia, or Switzerland's Novartis, technology leaders that have stayed at the cutting edge of dynamic View Details
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
panel displays were ¥140 billion in 2006 (approximately $1.2 billion), with the market expected to double in size by 2009. The company is also expanding into cosmetics and dietary supplements. As it happens,... View Details
- 21 Sep 2016
- News
Fashion’s Transparent Translator
In 2007, Imran Amed (MBA 2002) started blogging about an industry that fascinated him: fashion. A former McKinsey consultant, the Canadian noticed the suits and creatives of the business didn’t always... View Details
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- 21 Jun 2017
- Blog Post
Agricultural Investing: Where Boots Meet Suits
that provides underrepresented minorities in finance with the resources and guidance needed to develop into industry leaders. As a Toigo Fellow, I was able to meet with top investment management firms before... View Details
Keywords: Manufacturing
- August 2002
- Teaching Note
Sa Sa Cosmetics, TN
By: David E. Bell
Teaching Note for (9-502-085). View Details
- 20 May 2014
- First Look
First Look: May 20
314-087 Jurlique: Globalizing Beauty from Nature and Science Considers the marketing and strategic challenges faced by natural beauty brands... View Details
Keywords: Sean Silverthorne
- 17 Aug 2021
- Blog Post
New Associate Director: Courtney Fairbrother
on a beautiful beach right in our neighborhood. I’m also very passionate about animals and I look forward to learning about the local animal rescue organizations in Rhode Island View Details
- 01 Jan 2011
- News
Peter Harf, MBA 1974
privately held Joh. A. Benckiser SE, which owns Coty, Labelux, and stakes in Reckitt Benckiser and Burger King. He serves as chairman of Coty, the global beauty company View Details
- 01 Jun 2017
- News
Case Study: Something New
Anomalie offers brides a new way to buy a wedding dress—custom designed, online, and at a reasonable price. That makes the company, well, an anomaly in the $55 billion United States wedding industry, which is well known for its opaque... View Details
Keywords: April White
- 01 Dec 1999
- News
Water, Water Everywhere
"Just like everything from cosmetics to sugar, water is bought, repackaged, and sold," according to CBS MarketWatch (August 13, 1999). "Today, it's become an especially big business - a $300 billion one - as... View Details
- 02 Jul 2014
- Blog Post
Connecting Fashion & Technology at Kate Spade
day. With this internship, I hope to immerse myself with the fashion-retail industry in New York City and find out whether this is a career I want to pursue in the longer term. This new division, Product... View Details
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- 29 Apr 2015
- Blog Post
2+2: Challenging Conceptions of Business
business, I knew I had to apply. The 2+2 Program reaffirmed my belief that business has the potential to impact all industries and all aspects of life. What was your undergraduate background?I attended NYU’s... View Details
- 22 Nov 2019
- Blog Post
Avant Ski Makes Turns in Ski Media Objectivity
resort or one pass.” Bringing a Breath of Fresh Air to a Stodgy Industry When you consider the total cost of ski passes, ski rentals or purchased gear, plus lessons, food, and lodging, the sport of sliding... View Details