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  • All HBS Web  (528)
    • People  (2)
    • News  (139)
    • Research  (310)
    • Multimedia  (1)
  • Faculty Publications  (203)

Show Results For

  • All HBS Web  (528)
    • People  (2)
    • News  (139)
    • Research  (310)
    • Multimedia  (1)
  • Faculty Publications  (203)
← Page 18 of 528 Results →
  • 11 Feb 2019
  • Research & Ideas

The Business of Saving the Planet

"The fact that the benefits of addressing the problem of climate change almost certainly outweigh the costs ... does not make concerted global action to address the problem easy." —Climate Change in 2018: Implications for Business If there is one positive... View Details
Keywords: by Sean Silverthorne; Energy; Green Technology
  • 21 Jun 2017
  • Blog Post

Agricultural Investing: Where Boots Meet Suits

that provides underrepresented minorities in finance with the resources and guidance needed to develop into industry leaders. As a Toigo Fellow, I was able to meet with top investment management firms before... View Details
Keywords: Manufacturing
  • 25 Mar 2001
  • Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

pick something they like to do, work hard, and not worry about the rest—success will come.—Todd Krasnow Rhyne's idea for meeting the "weekly beauty needs"—manicures, facials, massages—of... View Details
Keywords: by John S. Rosenberg
  • 31 Jan 2025
  • News

New York, Boston Alumni Volunteer to Boost Small Businesses

“But we had never thought about trying to serve for-profit businesses prior to the pandemic.” Priscilla Jiminian, Founder of Skinergy Beauty LLC, a skin care and cosmetics line... View Details
Keywords: Margie Kelley
  • 21 Sep 2016
  • News

Fashion’s Transparent Translator

In 2007, Imran Amed (MBA 2002) started blogging about an industry that fascinated him: fashion. A former McKinsey consultant, the Canadian noticed the suits and creatives of the business didn’t always... View Details
  • 2010
  • Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Citation
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Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
  • 18 Nov 2002
  • Research & Ideas

Enterprising Women—a History

professor Nancy Koehn, pointing out that women played key roles in the early American economy through the development of cottage industries and in the organization and work of... View Details
Keywords: by Laura Linard
  • 19 Oct 2011
  • News

A Good Look

dominate almost every industry that touches people. Food, supplements, personal care — we have to be at the table to talk about what ‘natural’ means. Many consumers assume it means safe, but that’s not necessarily true. Our products are... View Details
Keywords: Health and Personal Care Stores; Health and Personal Care Stores
  • 29 Jan 2025
  • Blog Post

Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)

Life is Good, I led a lifestyle apparel brand dedicated to spreading optimism. Later, I joined Katie Couric Media as President of Katie Couric Media Marketplace, where we collaborated with purpose-driven brands. More recently, I served as CEO of a private equity-backed... View Details
  • 14 May 2008
  • Research & Ideas

Getting Down to the Business of Creativity

panel displays were ¥140 billion in 2006 (approximately $1.2 billion), with the market expected to double in size by 2009. The company is also expanding into cosmetics and dietary supplements. As it happens,... View Details
Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation
  • 16 Jun 2003
  • Research & Ideas

Peeling Back the Global Brand

Hans-Willi Schroiff, vice president of market research and business intelligence for the German company Henkel, described why detergent has made a valuable case study for new and edgy marketing. (They... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 01 Jun 2017
  • News

Case Study: Something New

Anomalie offers brides a new way to buy a wedding dress—custom designed, online, and at a reasonable price. That makes the company, well, an anomaly in the $55 billion United States wedding industry, which is well known for its opaque... View Details
Keywords: April White
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

harder to gain credibility with commercial messages. “The sports marketing industry is a global business.” As a result, many of the highest-paid athletes now make more money from endorsements and other... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 17 Aug 2021
  • Blog Post

New Associate Director: Courtney Fairbrother

on a beautiful beach right in our neighborhood. I’m also very passionate about animals and I look forward to learning about the local animal rescue organizations in Rhode Island View Details
  • 20 May 2014
  • First Look

First Look: May 20

314-087 Jurlique: Globalizing Beauty from Nature and Science Considers the marketing and strategic challenges faced by natural beauty brands... View Details
Keywords: Sean Silverthorne
  • 02 Jul 2014
  • Blog Post

Connecting Fashion & Technology at Kate Spade

day. With this internship, I hope to immerse myself with the fashion-retail industry in New York City and find out whether this is a career I want to pursue in the longer term. This new division, Product... View Details
Keywords: Technology; Consumer Products / Retail
  • 23 Jun 2009
  • First Look

First Look: June 23

  Working PapersCatering to Characteristics (revised) Authors:Greenwood, Robin, and Samuel Hanson Abstract When investors overvalue a particular firm characteristic, corporations endowed with that characteristic can absorb some of the... View Details
Keywords: Martha Lagace
  • 04 May 2009
  • Research & Ideas

What’s Next for the Big Financial Brands

Wal-Mart and even Google in the United States to do the same. After all, the financial services industry is crying out for a brand that promises to "do no evil." Join the discussion on Harvard... View Details
Keywords: by John Quelch; Banking; Financial Services
  • April 2008
  • Teaching Note

Dove: Evolution of a Brand (TN)

By: John A. Deighton
Teaching Note for [508-047]. View Details
Keywords: Consumer Products Industry; Consumer Products Industry
Citation
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Deighton, John A. "Dove: Evolution of a Brand (TN)." Harvard Business School Teaching Note 508-109, April 2008.
  • October 1974 (Revised June 1981)
  • Case

Clairol, Inc.: Appliance Division

By: Benson P. Shapiro
Keywords: Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Citation
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Shapiro, Benson P. "Clairol, Inc.: Appliance Division." Harvard Business School Case 575-043, October 1974. (Revised June 1981.)
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