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Show Results For
- All HBS Web
(528)
- People (2)
- News (139)
- Research (310)
- Multimedia (1)
- Faculty Publications (203)
- 11 Feb 2019
- Research & Ideas
The Business of Saving the Planet
"The fact that the benefits of addressing the problem of climate change almost certainly outweigh the costs ... does not make concerted global action to address the problem easy." —Climate Change in 2018: Implications for Business If there is one positive... View Details
- 21 Jun 2017
- Blog Post
Agricultural Investing: Where Boots Meet Suits
that provides underrepresented minorities in finance with the resources and guidance needed to develop into industry leaders. As a Toigo Fellow, I was able to meet with top investment management firms before... View Details
Keywords: Manufacturing
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
pick something they like to do, work hard, and not worry about the rest—success will come.—Todd Krasnow Rhyne's idea for meeting the "weekly beauty needs"—manicures, facials, massages—of... View Details
Keywords: by John S. Rosenberg
- 31 Jan 2025
- News
New York, Boston Alumni Volunteer to Boost Small Businesses
“But we had never thought about trying to serve for-profit businesses prior to the pandemic.” Priscilla Jiminian, Founder of Skinergy Beauty LLC, a skin care and cosmetics line... View Details
Keywords: Margie Kelley
- 21 Sep 2016
- News
Fashion’s Transparent Translator
In 2007, Imran Amed (MBA 2002) started blogging about an industry that fascinated him: fashion. A former McKinsey consultant, the Canadian noticed the suits and creatives of the business didn’t always... View Details
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- 18 Nov 2002
- Research & Ideas
Enterprising Women—a History
professor Nancy Koehn, pointing out that women played key roles in the early American economy through the development of cottage industries and in the organization and work of... View Details
Keywords: by Laura Linard
- 19 Oct 2011
- News
A Good Look
dominate almost every industry that touches people. Food, supplements, personal care — we have to be at the table to talk about what ‘natural’ means. Many consumers assume it means safe, but that’s not necessarily true. Our products are... View Details
- 29 Jan 2025
- Blog Post
Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)
Life is Good, I led a lifestyle apparel brand dedicated to spreading optimism. Later, I joined Katie Couric Media as President of Katie Couric Media Marketplace, where we collaborated with purpose-driven brands. More recently, I served as CEO of a private equity-backed... View Details
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
panel displays were ¥140 billion in 2006 (approximately $1.2 billion), with the market expected to double in size by 2009. The company is also expanding into cosmetics and dietary supplements. As it happens,... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Hans-Willi Schroiff, vice president of market research and business intelligence for the German company Henkel, described why detergent has made a valuable case study for new and edgy marketing. (They... View Details
- 01 Jun 2017
- News
Case Study: Something New
Anomalie offers brides a new way to buy a wedding dress—custom designed, online, and at a reasonable price. That makes the company, well, an anomaly in the $55 billion United States wedding industry, which is well known for its opaque... View Details
Keywords: April White
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
harder to gain credibility with commercial messages. “The sports marketing industry is a global business.” As a result, many of the highest-paid athletes now make more money from endorsements and other... View Details
- 17 Aug 2021
- Blog Post
New Associate Director: Courtney Fairbrother
on a beautiful beach right in our neighborhood. I’m also very passionate about animals and I look forward to learning about the local animal rescue organizations in Rhode Island View Details
- 20 May 2014
- First Look
First Look: May 20
314-087 Jurlique: Globalizing Beauty from Nature and Science Considers the marketing and strategic challenges faced by natural beauty brands... View Details
Keywords: Sean Silverthorne
- 02 Jul 2014
- Blog Post
Connecting Fashion & Technology at Kate Spade
day. With this internship, I hope to immerse myself with the fashion-retail industry in New York City and find out whether this is a career I want to pursue in the longer term. This new division, Product... View Details
- 23 Jun 2009
- First Look
First Look: June 23
Working PapersCatering to Characteristics (revised) Authors:Greenwood, Robin, and Samuel Hanson Abstract When investors overvalue a particular firm characteristic, corporations endowed with that characteristic can absorb some of the... View Details
Keywords: Martha Lagace
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
Wal-Mart and even Google in the United States to do the same. After all, the financial services industry is crying out for a brand that promises to "do no evil." Join the discussion on Harvard... View Details
- April 2008
- Teaching Note
Dove: Evolution of a Brand (TN)
By: John A. Deighton
Teaching Note for [508-047]. View Details
- October 1974 (Revised June 1981)
- Case
Clairol, Inc.: Appliance Division
Shapiro, Benson P. "Clairol, Inc.: Appliance Division." Harvard Business School Case 575-043, October 1974. (Revised June 1981.)