Publications

November 1981
Case

Assessing Managerial Talent at AT&T (A)

By: Michael Beer

Provides background on the assessment center used by AT&T to assess managerial potential for upper middle management. Contains assessment reports for two candidates. Raises questions about manpower training and development. Students may be asked which of the candidates... View Details

Keywords: Managerial Roles; Performance Evaluation; Management Teams; Executive Education; Management Skills

July 1981
Background Note

Competitive Status of the U.S. Automobile Industry--1981: Crisis and Transition

By: Kim B. Clark

Examines the competitive status of the U.S. auto industry in 1979-80. Provides information on the historical background of the current crisis using data on the United States and Japan. Discusses the competitive position of the U.S. industry in terms of productivity,... View Details

Keywords: Competitive Advantage; Auto Industry

January 1981
Case

Mary Kay Cosmetics, Inc.

By: John P. Kotter

Introduces the student to Mary Kay Cosmetics, Inc., its business, its strategy, and its organization. Provides the necessary background for understanding the contributions of Mary Kay Ash, the company's founder and chairman. View Details

Keywords: Management Teams; Business Strategy; Organizations; Beauty and Cosmetics Industry

November 1979 (Revised November 1979)
Background Note

Background Note on the Common Agricultural Policy of the EEC

By: Ray A. Goldberg

April 1978 (Revised October 1994)
Case

Cumberland Metal Industries (A): Model Year 1978 Negotiations with Beta Motors

By: Benson P. Shapiro

Provides the background on Cumberland Metal Industries' entry into the automotive components market as a supplier of emission control equipment parts. Cumberland Metal must decide what bid to quote on Beta Motor's 1978 model year business. The company previously had a... View Details

Keywords: Decisions; Bids and Bidding; Market Participation; Negotiation; Competitive Strategy; Manufacturing Industry

October 1977 (Revised September 1983)
Case

Colonial Food Services Co.

By: Michael Beer and James G. Clawson

The first case in a four-part case series which outlines the events leading up to a performance appraisal interview. Describes the background of the company. View Details

Keywords: Performance Evaluation; Food and Beverage Industry

August 1976 (Revised January 1992)
Case

EG&G, Inc. (A) (Condensed)

By: Michael E. Porter

Provides background on the company and outlines its five-year plan. View Details

Keywords: Planning

September 1975 (Revised June 1983)
Background Note

Note on the Structural Analysis of Industries

By: Michael E. Porter

Provides a framework for the analysis of industry structure. Identifies the major structural features that influence the profit potential in industries and some illustrative implications of these for strategy formulation. Can be used as a reference note for business... View Details

Keywords: Industry Structures; Business Strategy; Profit

November 1973 (Revised April 1983)
Background Note

Sulfur Industry, Background Note

By: William E. Fruhan Jr.

Keywords: Chemical Industry

June 1973
Background Note

International Oil, Background Note

By: William E. Fruhan Jr.

Keywords: Energy Industry