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Show Results For
- All HBS Web
(4,705)
- People (1)
- News (1,484)
- Research (2,417)
- Events (14)
- Multimedia (227)
- Faculty Publications (1,001)
- 18 May 2015
- News
Compliance Alone Won’t Make Your Company Safe
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details
Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- 2013
- Article
The Medical Response to the Boston Marathon Bombings
By: Dutch Leonard and Arnold M. Howitt
Several factors combined in the aftermath of the bombings to facilitate the delivery of medical care. The authors highlight 10 elements of the emergency medical response that saved dozens of lives in Boston. View Details
Keywords: Boston Marathon Bombing; Emergency Medical Response; Health Care and Treatment; Crisis Management; Boston
Leonard, Dutch, and Arnold M. Howitt. "The Medical Response to the Boston Marathon Bombings." ICSS Journal 1, no. 2 (June 2013): 74–77.
- 15 Dec 2010
- News
How to Build a Brand Like Corona
- 26 Sep 2017
- News
Not a popularity contest
- 25 Aug 2017
- News
Shame, Prestige Drive Returns at Some of Japan's Biggest Firms
- 23 Nov 2016
- News
How Focusing on Content Leads the Media Astray
- 13 Nov 2014
- News
Fearless fashionistas crack the corporate dress code
- 25 Apr 2016
- News
Was Your Dog Walked? Your Phone Can Show You
Srikant M. Datar
Srikant M. Datar became the eleventh dean of Harvard Business School on 1 January 2021. During his tenure as a faculty member, he served as Senior Associate Dean for University Affairs (including Faculty Chair of the Harvard Innovation Lab), for Research, for... View Details
- 2018
- Working Paper
Learning to Become a Taste Expert
By: Kathryn A. Latour and John A. Deighton
Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming an expert center on cultivating an analytic mindset. In the present research the authors... View Details
Keywords: Hedonic; Wine; Expertise; Holistic; Analytic; Sensory; Taste; Learning; Experience and Expertise; Analysis; Perception
Latour, Kathryn A., and John A. Deighton. "Learning to Become a Taste Expert." Harvard Business School Working Paper, No. 18-107, June 2018.
- 15 Oct 2012
- News
How Much Money Makes Us Happy?
- 30 Oct 2006
- First Look
First Look: October 31, 2006
licensed software, including games. Discusses Warner Bros.' online distribution strategy as well as the negotiations between BitTorrent and the Movie Picture Association of America and Warner Bros. that ultimately led to Warner Bros.' agreement to make BitTorrent its... View Details
Keywords: Sean Silverthorne
- 2008
- Book
Execution Premium: Linking Strategy to Operations for Competitive Advantage
By: Robert S. Kaplan and David P. Norton
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize... View Details
Keywords: Management Analysis, Tools, and Techniques; Operations; Performance; Strategic Planning; Business Strategy
Kaplan, Robert S., and David P. Norton. Execution Premium: Linking Strategy to Operations for Competitive Advantage. Harvard Business Press, 2008.
- 04 Feb 2013
- News
The 5 Questions Every Company Should Ask Itself
- 19 Feb 2019
- News