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- Faculty Publications (20)
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- All HBS Web (495)
- Faculty Publications (20)
- 01 Jun 2010
- News
Michael Depatie
buy key words and use search engine optimization. There’s social media, too. Kimpton has a Facebook page, and a lot of our chefs use Twitter. We haven’t spent money on national ads to date, since we’ve been pretty effective through word... View Details
- 18 Jul 2014
- News
Team Players
from mobile devices. Next, social media, in the form of Facebook and Twitter, became the information workhorse, serving two roles. Initially, social media was used to engage fans during the buildup to Super Bowl week. That included... View Details
- 04 May 2010
- News
Is B Better?
- 01 Dec 2000
- News
A Plastic Fantastic Friendship
A. Reynolds Morse (MBA 1939), founder of Ohio-based Injection Molders Supply Company and a longtime friend of artist Salvador Dalí, died last August in Florida. He was, the St. Petersburg Times (August 22, 2000) reported, "a political conservative who developed a... View Details
- 01 Dec 2013
- News
Climate Change as Must-See TV
ABBASI: With the participation of HBS alumni and Hollywood heavyweights, bringing climate change drama into US living rooms. Related Link Preview: Years of Living Dangerously (video) by Garry Emmons Last spring, when a Hawaiian observatory reported that carbon dioxide... View Details
- 01 Jun 2015
- News
Higher Ground
Video Embed Eight months after the levees broke, the Louisiana Philharmonic Orchestra returned to New Orleans to play a concert. They weren’t home yet, though. Their usual venue, the 87-year-old Orpheum Theater downtown, was in ruins, still covered in mud and sludge.... View Details
- 01 Dec 2007
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Broadband: Remaking the Advertising Industry From the Marlboro... View Details
- Profile
Jeremy Andrus
about. That’s because last year he was named president and CEO of Skullcandy, an edgily hip global company that does business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped... View Details
- 02 Jan 2019
- News
Not Waiting for Progress
outrageously successful CEO while still in your twenties.” In his current role as CEO of the Los Angeles–based consulting firm Big Answers, Diamond helps clients in business and entertainment who want to generate new partnerships and... View Details
Keywords: Deborah Blagg
- 01 Dec 2004
- News
A Life by Design
As a girl growing up in Riverdale, New York, Ivy Ross (PMD 68, 1994) was surrounded by modern design — and disliked it. The home she lived in and the furniture she sat on reflected the avant-garde sensibilities of her father, an industrial designer who worked for the... View Details
- 01 Mar 2017
- News
Lego Stays on Script
approach, in essence, was true to the spirit of Lego’s brand. According to Moynihan, there’s a reason for all of those figures that Lin asked (and was granted permission) to play with in his movie, from Wonder Woman to C-3PO: “Given the way the media and View Details
Keywords: Julia Hanna
- 01 Jun 2009
- News
The Maestro and the Market
Business and Creativity at elBulli WIZARD: Chef Ferran Adrià at the World Summit of Gastronomy in Tokyo. He’s been called “the Salvador Dalí of the kitchen” for creations ranging from beetroot and yogurt ice-cream lollipops to a deconstructed Spanish omelet served in a... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
- 01 Dec 2016
- News
LA Reid’s Song
pervasive element of the entertainment business, a thread running through all of society. People in music today can sell any brand. I don’t care what it is. If you want social media to be successful, if it doesn’t include superstar music... View Details
- 28 Nov 2018
- Blog Post
Making the Switch from Finance to Fitness
summer I had one of the best corporate experiences of my life, interning at Equinox for the COO and the Director of Strategy. As a second year, I now have the exciting ability to really focus on my interests in media, fitness/sports, and... View Details
Keywords: Entertainment / Media / Sports
- 01 Sep 2024
- News
Back to School
had a sense of humor about motherhood. During the pandemic, I sought out stories about people who had survived challenging things. You can discover books through podcasts like mine, newsletters, social media, or just by asking everyone... View Details
- 25 Aug 2022
- News
On Purpose
Illustration by Nhung Lê Illustration by Nhung Lê When Jenny Cohen (MBA 1997), a longtime Disney exec, made the leap to executive VP of corporate social responsibility in early 2021, her first task was an especially existential one: “I spent a lot of time early on... View Details
- 01 Jun 2013
- News
Sochi Preview
Alexander Zhukov (PMD 61, 1991) With the Winter Olympics just months away, it's not only the athletes who are beginning to feel the pressure to perform well. Alexander Zhukov (PMD 61, 1991) is president of the Russian Olympic Committee, and some would say his... View Details
- 01 Dec 2003
- News
Hoop Dreams
Boston entrepreneur Steve Belkin (MBA 1971) first tried to buy an NBA team — the Boston Celtics — twenty years ago. That attempt ended in failure for the founder and chairman of Trans National Group, a marketing and investment company. As time wore on, and subsequent... View Details