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Show Results For
- All HBS Web
(631)
- People (1)
- News (153)
- Research (396)
- Events (2)
- Multimedia (10)
- Faculty Publications (257)
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- 30 Mar 2010
- First Look
First Look: March 30
Case 410-063 Sheikh Mohammed bin Rashid Al Maktoum has converted Dubai from a sleepy little coastal village into a world-class city, famous for its ambition, drive, and economic promise. He is the founder, part-owner, and visionary behind companies such as Emirates... View Details
Keywords: Sean Silverthorne
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
dashboard, "indirect goals" that help predict and explain financial performance beyond the "direct goal" of profit. These might include the speed of aircraft turnaround in the airline industry, the conversion rate of... View Details
Keywords: by James Heskett
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
19th century, took the idea a step further, rewarding customers with stamps that could be traded in for a variety of items. American Airlines introduced the next evolution of the customer loyalty program in 1981: the frequent-flier mile... View Details
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
support these browsers, they will not hit the mainstream in any major fashion. Why won't an IT manager support these versions? The biggest headache with these browsers is that the majority of Web sites are optimized on IE. Try going to some of the major commercial... View Details
- 17 Sep 2001
- What Do You Think?
What Is “Business as Usual” After September 11?
today, nearly all might have included some reference to the awful watershed events of that day, because those events may have implications for every business story. But what are the implications of the attack? We are already reading, of course, the most obvious stories... View Details
Keywords: by James Heskett
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
Case 118-030 JetBlue: Relevant Sustainability Leadership In 2017, JetBlue, the airline founded on the mission to “bring humanity back to air travel,” became one of the first companies to report performance according to the Sustainability... View Details
Keywords: Dina Gerdeman
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Harvard Business School Case 309-029 HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China. Positioned squarely behind the "Big... View Details
Keywords: Martha Lagace
- 27 May 2014
- First Look
First Look: May 27
20th century, automobiles and airlines pushed rail into the background as an often-troubled and neglected mode. After a review of the long history of rail in the U.S., this paper examines the situation in the 21st century, including the... View Details
Keywords: Sean Silverthorne
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
ad wouldn't air on TV for another week, the customers learned. The airline was giving them the privilege of a sneak peek at the ad—and the privilege of being among the first to share it. CONCEPT: Give the viewer the opportunity to... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
with an ad campaign called "The Orange Underground," featuring a series of 30-second TV spots in which the Cheetos mascot, Chester Cheetah, encourages consumers to commit subversive acts with Cheetos. (In one commercial, an View Details
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
many brands have hits and misses when they extend beyond their core franchise. Richard Branson, for example, has done very well with Virgin airlines but other Virgin ventures, such as Virgin Money and Virgin trains, have performed poorly.... View Details
- 10 Jan 2007
- HBS Case
The Challenge of Managing National Security
story, and that makes the case exciting to teach. By 1999, as described in Part C, Ryanair is the most profitable airline in the world. I like this case series because you get to see success and failure side by side in one industry and in... View Details
- 21 Jan 2009
- First Look
First Look: January 21, 2009
airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February 2007. In 2005, JetBlue—typically viewed as a low-cost carrier (LCC)—made a move that... View Details
Keywords: Martha Lagace
- 07 Feb 2012
- First Look
First Look: February 7
new question for the research community: How should proposed enhancements to TFM be evaluated in a CDM environment? A sequential evaluation procedure, developed in this paper, addresses this question. The procedure includes airline... View Details
Keywords: Sean Silverthorne
- 07 Jul 2010
- First Look
First Look: July 7
changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates and slots to initiate service to New York's... View Details
Keywords: Martha Lagace
- 08 Jan 2007
- Research & Ideas
Who Rises to Power in American Business?
the airline industry, looking at how its leadership changed during the course of the twentieth century and how contextual intelligence or lack thereof influenced industry evolution. We are particularly interested in the co-evolution of... View Details
Keywords: by Sean Silverthorne
- 29 Oct 2000
- Research & Ideas
The Entrepreneurial Venture: A Conversation
dormant at the time. But with the growth of the microprocessor and of biotechnology in the late 1970s, as well as the deregulation of the airline and financial services industries, new opportunities for eager entrepreneurs were created.... View Details
Keywords: by Susan Young
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
David Collis Thomas Henry Carroll Ford Foundation Adjunct Professor of Business Administration The joke used to be that you could only make a million dollars in the airline industry if you started with a hundred million dollars. With the... View Details
- 01 Jul 2019
- Research & Ideas
The Airbnb Lesson for Startups? Success Takes More Than Technology
money by becoming the supermarket for all your travel needs. That has not been the case in the travel industry. Kost: Why is that? Teixeira: Hotels focus on customers from the time they enter their doors to when they leave. Airlines focus... View Details
- 01 May 2000
- What Do You Think?
Can You Hard-Wire Performance?
two reasons. First, aircraft engines generally are purchased separately from aircraft by the airlines footing the bill. Second, GE engines are not the first choice of all aircraft purchasers. But GE made Boeing an offer it couldn't refuse... View Details
Keywords: by James Heskett