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Show Results For
- All HBS Web
(636)
- People (1)
- News (153)
- Research (399)
- Events (2)
- Multimedia (10)
- Faculty Publications (260)
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- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
19th century, took the idea a step further, rewarding customers with stamps that could be traded in for a variety of items. American Airlines introduced the next evolution of the customer loyalty program in 1981: the frequent-flier mile... View Details
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
support these browsers, they will not hit the mainstream in any major fashion. Why won't an IT manager support these versions? The biggest headache with these browsers is that the majority of Web sites are optimized on IE. Try going to some of the major commercial... View Details
- 20 Jul 2009
- Research & Ideas
Markets or Communities? The Best Ways to Manage Outside Innovation
Thanks to technology and instant global communication, it has never been easier for companies to seek solutions to problems or find new ideas from sources outside their own corporate walls. But the art of managing these external innovation models is far from... View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Harvard Business School Case 309-029 HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China. Positioned squarely behind the "Big... View Details
Keywords: Martha Lagace
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
dashboard, "indirect goals" that help predict and explain financial performance beyond the "direct goal" of profit. These might include the speed of aircraft turnaround in the airline industry, the conversion rate of... View Details
Keywords: by James Heskett
- 10 Feb 2003
- Research & Ideas
Women at Work
former Bain associate Persistency Pays Kelly Cook had wanted to work at Continental Airlines for as long as she could remember. As a young, recently divorced mother of one, she began temping in the Houston area while applying for every... View Details
Keywords: by Wendy Guild
- 17 Sep 2001
- What Do You Think?
What Is “Business as Usual” After September 11?
today, nearly all might have included some reference to the awful watershed events of that day, because those events may have implications for every business story. But what are the implications of the attack? We are already reading, of course, the most obvious stories... View Details
Keywords: by James Heskett
- 27 May 2014
- First Look
First Look: May 27
20th century, automobiles and airlines pushed rail into the background as an often-troubled and neglected mode. After a review of the long history of rail in the U.S., this paper examines the situation in the 21st century, including the... View Details
Keywords: Sean Silverthorne
- 12 Mar 2013
- First Look
First Look: March 12
let people pay their bills online, and airline apps let them check in and monitor the status of their flights. (2) Offer unique value. In South Korea, commuters can use an app to order groceries while waiting for their trains. (3) Provide... View Details
Keywords: Sean Silverthorne
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
ad wouldn't air on TV for another week, the customers learned. The airline was giving them the privilege of a sneak peek at the ad—and the privilege of being among the first to share it. CONCEPT: Give the viewer the opportunity to... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
with an ad campaign called "The Orange Underground," featuring a series of 30-second TV spots in which the Cheetos mascot, Chester Cheetah, encourages consumers to commit subversive acts with Cheetos. (In one commercial, an View Details
- 12 Oct 1999
- Research & Ideas
Spirit at Work: The Search for Deeper Meaning in the Workplace
A host of organizations — among them Lucent Technologies, the Boeing Company, and Southwest Airlines — have recently begun to ponder such intangibles in an effort to attract and maintain a motivated, performance-boosting workforce. Books... View Details
Keywords: by Marguerite Rigoglioso
- 02 Oct 2007
- First Look
First Look: October 2, 2007
eradicating the shortage of classroom desks in public schools. What should Immelman do? Will Lapdesk achieve its mission? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808008 Lobbying for Love? Southwest View Details
Keywords: Martha Lagace
- 07 Feb 2012
- First Look
First Look: February 7
new question for the research community: How should proposed enhancements to TFM be evaluated in a CDM environment? A sequential evaluation procedure, developed in this paper, addresses this question. The procedure includes airline... View Details
Keywords: Sean Silverthorne
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
many brands have hits and misses when they extend beyond their core franchise. Richard Branson, for example, has done very well with Virgin airlines but other Virgin ventures, such as Virgin Money and Virgin trains, have performed poorly.... View Details
- 21 Jan 2009
- First Look
First Look: January 21, 2009
airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February 2007. In 2005, JetBlue—typically viewed as a low-cost carrier (LCC)—made a move that... View Details
Keywords: Martha Lagace
- 08 Jan 2007
- Research & Ideas
Who Rises to Power in American Business?
the airline industry, looking at how its leadership changed during the course of the twentieth century and how contextual intelligence or lack thereof influenced industry evolution. We are particularly interested in the co-evolution of... View Details
Keywords: by Sean Silverthorne
- 29 Oct 2000
- Research & Ideas
The Entrepreneurial Venture: A Conversation
dormant at the time. But with the growth of the microprocessor and of biotechnology in the late 1970s, as well as the deregulation of the airline and financial services industries, new opportunities for eager entrepreneurs were created.... View Details
Keywords: by Susan Young
- 12 Oct 2006
- First Look
First Look: October 12, 2006
Boeing's e-Enabled Advantage Harvard Business School Case 807-011 Examines Boeing's new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability. Purchase this... View Details
Keywords: Sean Silverthorne
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
companies will be explicit about their cooperation and under scrutiny from investors, regulators, and their own legal experts. “Similar to airlines cooperating by purchasing jets together in order to lower costs collectively,... View Details