Airlines - Publications - Faculty & Research

20 Dec 2022
Op-Ed

Employee Feedback: The Key to Retention During the Great Resignation

accountable to senior management for employing the process regularly, and second, rewarding those who do with recognition and promotion. That is exactly what Southwest Airlines and Johnson & Johnson have done for decades. Of course,... View Details

Keywords: by Michael Beer

27 Jan 2023
Op-Ed

Have We Lost Sight of Integrity?

the NTSB later flagged for omitting pivotal facts, Boeing said that its customers “have our assurance that the 737 MAX is as safe as any airplane that has ever flown the skies.” Just five months later, another 737 MAX—Ethiopian Airlines... View Details

Keywords: by Bill George

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

business model for small independents is often elusive. So when a crisis of the magnitude of the COVID-19 global pandemic forces restaurants to close, and their revenue drops to zero overnight, things get particularly dire. Unlike the oligopolistic View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

20 Dec 2017
Lessons from the Classroom

How to Design a Better Customer Experience

about meeting customer expectations, providing value, or generating good functionality. Instead, they are more often about encountering an unexpected problem: A consumer heads to an Apple store with a broken iPhone. An airline customer... View Details

Keywords: by Dina Gerdeman; Health; Entertainment & Recreation

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

has dropped sharply—they must find new markets to grow. Hence, American, Delta, and United Airlines are now employing airplanes previously targeted for passengers to fulfill cargo deliveries. For some firms, their products or services are... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

01 Oct 1999
News

Eight Among Many: Alfred A. Checchi

Al Checchi's record of achievement - particularly his turnaround of Northwest Airlines - is usually attributed to his brilliance and financial acumen. Often overlooked is how family heritage and twists of fate have played a role in his... View Details

Keywords: Garry Emmons

W. Earl Sasser

Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details

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09 Mar 2022
Research & Ideas

War in Ukraine: Soaring Gas Prices and the Return of Stagflation?

multinational firms from IKEA to Netflix have curtailed or suspended operations in the country, and many airlines and shipping companies have severed links connecting people and goods, as western nations impose tough sanctions and... View Details

Keywords: by Avery Forman; Energy

Web

Winners & Runners-Up | New Venture Competition

one-stop on-online travel portal (similar to orbitz), which through the strength of its relationships with airline and hotel partners, will offer a wide range of travel-related services. Business Track, 2004 Extend Fertility Christy Jones... View Details

19 Jan 2024
News

The Values and Virtues of a Quick Fix

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Speed has gotten a pretty bad rap, says Anne Morriss (MBA 2004). The Silicon Valley mantra of moving fast and breaking things has led to waves of high-profile... View Details

11 Apr 2022
Research & Ideas

A World of Difference: What Keeps Companies from Becoming More Inclusive

inclusively." One of the stories that I included in my book Rebel Talent was about the airline pilot Captain “Sully” Sullenberger, who lost power in both jet engines over the Hudson River shortly after taking off from New York City. He... View Details

Keywords: by Jen McFarland Flint

24 May 2018
Research & Ideas

Distance Still Matters in Business, Despite the Internet

auto assembly, which shaped Detroit, while it also altered the pricing of airline tickets, which had big consequences for the headquarters of major air carriers, such as Chicago and Dallas and Atlanta. To give one more example, the... View Details

Keywords: by Sean Silverthorne; Transportation; Telecommunications; Shipping; Publishing; Technology

14 Mar 2023
Blog Post

How I Spent My 2+2 Deferral: Dyllan Muller

at the intersection of science and business, but this vision no longer excited me quite as much as before. What really excited me now? The prospect of a career in the airline industry. This might seem like an odd pivot but travelling to... View Details

Web

The 20th Century Zeitgeist - Leadership

door for conglomerate business model Influence: Medium-High 70 1970 s 19 Deregulation of oil and airline industries New energy policies and programs Stagflation cripples economy Environmental protection weakened Price controls Influence:... View Details

William E. Fruhan

Professor WILLIAM E. FRUHAN, JR. is George E. Bates Professor, Emeritus at the Harvard Business School. He received his BS degree from Yale University, and his MBA and DBA degrees from Harvard University. He has served as Senior Associate Dean and Director of... View Details

Keywords: airline; airline; airline; airline; airline; airline; airline; airline; airline; airline

07 Jan 2019
Research & Ideas

The Better Way to Forecast the Future

connecting passengers. The system allows airport and airline officials to address likely bottlenecks before the security or immigration queues back up, and identify passengers at risk of missing connecting flights. Using real-time data... View Details

Keywords: by Roberta Holland; Air Transportation; Transportation

20 Nov 2019
Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

output of an airline algorithm more if it pauses briefly to search for flights, giving people the sense that the computer is “thinking.” “The delay helps people make sense of the process. The longer it takes, the better they think the... View Details

Keywords: by Dina Gerdeman

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

movies. Another success is how airlines have trained us all to take part in cleaning the plane before landing. During the final approach, a flight attendant asks over the P.A. that we pass our trash and unused items to a crew member in... View Details