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- All HBS Web
(534)
- News (74)
- Research (420)
- Multimedia (1)
- Faculty Publications (361)
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- November 1994 (Revised August 1995)
- Supplement
Canadian Airlines: Reservations About Its Future (B)
By: F. Warren McFarlan, Duncan G. Copeland and Chris L Marshall
McFarlan, F. Warren, Duncan G. Copeland, and Chris L Marshall. "Canadian Airlines: Reservations About Its Future (B)." Harvard Business School Supplement 195-102, November 1994. (Revised August 1995.)
- June 2012
- Case
Perfect Storm over Zurich Airport (A) (Abridged)
By: Michael L. Tushman and Carin-Isabel Knoop
Josef Felder, CEO of Zurich Airport, faces several crises as he tries to transform the Airport from a slow-moving, conflict-ridden, government-owned entity into a privatized, world-class airport. View Details
Keywords: Change Management; Transformation; Leading Change; Crisis Management; Organizational Change and Adaptation; State Ownership; Privatization; Air Transportation Industry
Tushman, Michael L., and Carin-Isabel Knoop. "Perfect Storm over Zurich Airport (A) (Abridged)." Harvard Business School Case 412-145, June 2012.
- January – February 2012
- Article
When One Business Model Isn't Enough
By: Ramon Casadesus-Masanell and Jorge Tarzijan
Trying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarziján, of the Pontificia Universidad Católica de Chile, explore how... View Details
Keywords: Integration; Failure; Business Model; Service Operations; Asset Management; Value; Complexity; Competency and Skills; Business Strategy; Management Analysis, Tools, and Techniques; Risk and Uncertainty; Customer Relationship Management; Air Transportation Industry
Casadesus-Masanell, Ramon, and Jorge Tarzijan. "When One Business Model Isn't Enough." Harvard Business Review 90, nos. 1-2 (January–February 2012).
- October 2007 (Revised August 2009)
- Supplement
Perfect Storm over Zurich Airport (B)
By: Michael L. Tushman and David Kiron
Keywords: Air Transportation Industry
Tushman, Michael L., and David Kiron. "Perfect Storm over Zurich Airport (B)." Harvard Business School Supplement 408-058, October 2007. (Revised August 2009.)
- July 2007 (Revised April 2008)
- Teaching Note
Rapid Rewards at Southwest Airlines (TN)
By: Frances X. Frei
- July 2006 (Revised June 2007)
- Case
Cathay Pacific
By: F. Warren McFarlan, Waishun Lo and Fred Young
Explores the various aspects of information technology that can be outsourced. Cathay Pacific outsourced a significant part of its vital operations from Hong Kong to Sydney, Australia. View Details
Keywords: Job Cuts and Outsourcing; Globalized Economies and Regions; Information Technology; Air Transportation Industry; Sydney; Hong Kong
McFarlan, F. Warren, Waishun Lo, and Fred Young. "Cathay Pacific." Harvard Business School Case 307-009, July 2006. (Revised June 2007.)
- January 2003 (Revised March 2003)
- Case
Southwest Airlines 2002: An Industry Under Siege
By: James L. Heskett
The company's management is faced with long-term questions regarding the rate and manner of growth in the wake of the 9/11 attacks and general industry malaise. View Details
Heskett, James L. "Southwest Airlines 2002: An Industry Under Siege." Harvard Business School Case 803-133, January 2003. (Revised March 2003.)
- March 2002
- Teaching Note
Southwest Airlines: 1993 (Abridged Update) TN
By: James L. Heskett
Teaching Note for (9-395-025). View Details
Keywords: Air Transportation Industry
- August 2000
- Supplement
A Conversation with Dirk McMahon: Head of Ground Operations at Northwest Airlines, March 16, 2000
A classroom appearance dated March 16, 2000, at Harvard Business School, by Dirk McMahon, head of Ground Operations at Northwest Airlines. View Details
Hallowell, Roger H. "A Conversation with Dirk McMahon: Head of Ground Operations at Northwest Airlines, March 16, 2000." Harvard Business School Video Supplement 801-802, August 2000.
- June 2000 (Revised October 2000)
- Supplement
Dogfight over Europe: Ryanair (B)
By: Jan W. Rivkin
Supplements the (A) case. View Details
Keywords: Competition; Market Entry and Exit; Service Operations; Air Transportation Industry; Dublin; London
Rivkin, Jan W. "Dogfight over Europe: Ryanair (B)." Harvard Business School Supplement 700-116, June 2000. (Revised October 2000.)
- September 1992
- Case
International Airlines
A frequent flyer for a large international airline encounters typical but recurring service problems. The marketing management of the company explores the use of information technology in understanding and dealing with the issues involved. Concepts of database... View Details
Keywords: Marketing Communications; Information Technology; Customer Focus and Relationships; Air Transportation Industry
Jones, Thomas O. "International Airlines." Harvard Business School Case 693-045, September 1992.
- October 1986 (Revised March 1989)
- Case
Singapore Airlines (A)
New competition has led to doubts about Singapore Airlines' excellent reputation for in-flight services. The key to maintaining or improving service is the attitude and proficiency of the cabin crews. The company now discovers that there may be problems in this group.... View Details
Hart, Christopher. "Singapore Airlines (A)." Harvard Business School Case 687-022, October 1986. (Revised March 1989.)
- November 1981
- Supplement
LVI -- Allentown Works (D)
By: Kim B. Clark
Keywords: Air Transportation Industry
Clark, Kim B. "LVI -- Allentown Works (D)." Harvard Business School Supplement 682-049, November 1981.
- November 1981
- Supplement
LVI -- Allentown Works (C)
By: Kim B. Clark
Keywords: Air Transportation Industry
Clark, Kim B. "LVI -- Allentown Works (C)." Harvard Business School Supplement 682-048, November 1981.
- July 1993 (Revised May 1994)
- Supplement
American Airlines' Value Pricing (B)
By: Alvin J. Silk
Supplements the (A) case. View Details
Keywords: Air Transportation Industry
Silk, Alvin J. "American Airlines' Value Pricing (B)." Harvard Business School Supplement 594-019, July 1993. (Revised May 1994.)
- October 1992 (Revised June 1994)
- Case
American Airlines, Inc.: Proposal for a Three-Class Transcon Service
American Airlines, Inc., the largest airline in the United States, is considering a proposal to enhance its flagship New York JFK - Los Angeles transcontinental service from a two-class (first and coach) to a three-class (first, business, and coach) product. The... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Air Transportation Industry; United States
Dhebar, Anirudh S. "American Airlines, Inc.: Proposal for a Three-Class Transcon Service." Harvard Business School Case 593-042, October 1992. (Revised June 1994.)
- November 1990 (Revised August 1992)
- Case
American Airlines (C): Committing to Leadership
In an effort to grow and contain costs, the airline initiates a series of cultural change programs designed to increase employee participation and decision-making, and accordingly decrease the proportion of supervisors. CTL is the most recent, and by far the most... View Details
Keywords: Organizational Change and Adaptation; Leadership Development; Organizational Culture; Air Transportation Industry; United States
Loveman, Gary W. "American Airlines (C): Committing to Leadership." Harvard Business School Case 491-061, November 1990. (Revised August 1992.)
- November 1990 (Revised August 1992)
- Case
American Airlines (B): Compensation and Cost Reduction
American Airlines' strategy in the 1990s calls for continued growth, improvements in customer service, and cost reduction. Central to cost reduction efforts is the need to contain labor costs. After having signed a very expensive new contract with its pilots' union in... View Details
Keywords: Cost Management; Labor Unions; Compensation and Benefits; Air Transportation Industry; United States
Loveman, Gary W. "American Airlines (B): Compensation and Cost Reduction." Harvard Business School Case 491-060, November 1990. (Revised August 1992.)
- March 1990 (Revised September 1993)
- Case
People Express Airlines: Rise and Decline
By: Michael Beer
Describes the innovative approach to organizing and managing employees by People Express and describes the company's eventual demise. This material can be used to inform about leading edge human resource management practices and to raise questions about what went... View Details
Beer, Michael. "People Express Airlines: Rise and Decline." Harvard Business School Case 490-012, March 1990. (Revised September 1993.)
- December 1986 (Revised February 1993)
- Case
Scandinavian Airlines System
Discusses the fostering of entrepreneurship and innovation in the large corporation. It traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present with particular emphasis on the leadership of Jan Carlzon, CEO from 1981 to the... View Details
Keywords: Organizational Change and Adaptation; Leading Change; Innovation and Management; Corporate Entrepreneurship; Organizational Culture; Air Transportation Industry; Scandinavia
Kao, John J. "Scandinavian Airlines System." Harvard Business School Case 487-041, December 1986. (Revised February 1993.)