Publications

November 1997
Case

National Pork Producers Council

By: Ray A. Goldberg and Tom Clay

Al Tank, CEO of the National Pork Products Council, is facing an environmental and structural crisis in the U.S. pork industry. Can he resolve the environmental and image problems of his industry in time? Can he receive the support of both his growers and the... View Details

Keywords: Decision Choices and Conditions; Situation or Environment; Crisis Management; Environmental Sustainability; Business and Community Relations; Animal-Based Agribusiness; Industry Structures; Reputation; Food and Beverage Industry; Food and Beverage Industry; United States

July 1997
Case

Technology Crisis and the Future of Agribusiness: Antibiotic Resistance in Humans and Animals

By: Ray A. Goldberg and Juan Enriquez-Cabot

Keywords: Agribusiness; Health Pandemics; Crisis Management; Agriculture and Agribusiness Industry

November 1996
Case

Diamond Walnut Growers

By: Ray A. Goldberg and Mollie H. Carter

Diamond Walnut Growers is the largest walnut marketer in the world. As a grower-owned cooperative, it is under pressure to operate as efficiently as independent handlers. Diamond is evaluating its high-margin consumer branded business, which has experienced little to... View Details

Keywords: Plant-Based Agribusiness; Change Management; Marketing Strategy; Operations; Cooperative Ownership; Corporate Strategy; Agriculture and Agribusiness Industry

October 1996 (Revised January 1997)
Case

DJF Farms 1996

By: Ray A. Goldberg and David Ehlis

Keywords: Family Business; Agriculture and Agribusiness Industry

October 1996 (Revised December 2022)
Case

Chiquita Brands International (A)

By: Debora L. Spar and Terence Mulligan

When a new banana import policy is implemented in 1993 by the European Union, Chiquita Brands International, the world's largest banana distributor, watches its sales and net income plummet. The policy, Council Regulation (EEC 404/93), uses a new tariff and quota... View Details

Keywords: Plant-Based Agribusiness; Trade; Government and Politics; Policy; Market Design; Fairness; Agriculture and Agribusiness Industry; Latin America; European Union

September 1996 (Revised January 1997)
Case

Zambia's Agricultural Sector Investment Program

By: George C. Lodge and Carin-Isabel Knoop

Keywords: Agribusiness; Investment; Business and Government Relations; Agriculture and Agribusiness Industry; Zambia

September 1996 (Revised January 1997)
Case

Technology Crises and the Future of Agribusiness: BSE in Europe

By: Ray A. Goldberg and Juan Enriquez-Cabot

Keywords: Technology; Agribusiness; Crisis Management; Agriculture and Agribusiness Industry; Europe

August 1996 (Revised May 1997)
Case

Delta & Pine Land: Measuring the Value of Transgenic Cotton

By: Ray A. Goldberg and Charlotte A. Tasker

Discusses the joint venture between two companies with different capabilities: 1) technology provider and 2) transportation agent. Discusses how to capture value from joint venture and biotechnology: 1) who are winners and who are losers; 2) how much value can/should... View Details

Keywords: Agribusiness; Joint Ventures; Marketing Strategy; Supply Chain Management; Performance Consistency; Information Technology; Transportation; Valuation; Biotechnology Industry

1996
Chapter

Shark Harvesting and Resource Conservation

By: K. A. Wade-Benzoni, A. E. Tenbrunsel and M. H. Bazerman

Keywords: Animal-Based Agribusiness; Environmental Sustainability; Agriculture and Agribusiness Industry

December 1995
Case

Precision Agriculture: The Vigoro Corporation

By: Ray A. Goldberg and Charlotte A. Tasker

Keywords: Agribusiness; Change Management; Competitive Strategy; Agriculture and Agribusiness Industry

September 1995 (Revised November 1995)
Case

Pioneer Hi-Bred International, Inc.: Partnering in the '90s

By: Ray A. Goldberg and Thomas N. Urban Jr

Keywords: Plant-Based Agribusiness; Partners and Partnerships; Agriculture and Agribusiness Industry

September 1995 (Revised November 1995)
Case

DJF Farms

By: Ray A. Goldberg and David Ehlis

Keywords: Family Business; Agriculture and Agribusiness Industry

June 1995 (Revised May 1996)
Teaching Note

RJR Nabisco - 1990 TN

By: Andre F. Perold and Wai Lee

Teaching Note for (9-290-021). View Details

Keywords: Food and Beverage Industry; Food and Beverage Industry

April 1995
Teaching Note

Freemark Abbey Winery TN

By: David E. Bell

Teaching Note for (9-181-027). View Details

Keywords: Decision Choices and Conditions; Consumer Behavior; Value; Risk and Uncertainty; Plant-Based Agribusiness; Agriculture and Agribusiness Industry

January 1995
Teaching Note

Ocean Spray Cranberries: Environmental Risk Management TN

By: Richard H.K. Vietor

Teaching Note for (9-794-088). View Details

Keywords: Agriculture and Agribusiness Industry

October 1994 (Revised November 1994)
Case

Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures

By: Ray A. Goldberg, Phil Herndon and Katherine L. Morris

Increases in orange tree production led to an orange juice surplus. How does one manage price risk in the orange juice industry under these conditions? View Details

Keywords: Hedging; Plant-Based Agribusiness; Price; Risk Management; Futures and Commodity Futures; Food and Beverage Industry

January 1994 (Revised August 1994)
Case

Ocean Spray Cranberries: Environmental Risk Management

By: Richard H.K. Vietor

Ocean Spray Cranberries, one of the nation's most successful agricultural cooperatives, faces some difficult environmental management problems associated with water usage and wetlands development. Because of federal and state wetlands laws, new bogs for expansion had... View Details

Keywords: Agribusiness; Innovation and Invention; Risk Management; Cooperative Ownership; Environmental Sustainability; Agriculture and Agribusiness Industry