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Show Results For
- All HBS Web
(3,784)
- People (6)
- News (652)
- Research (2,663)
- Events (44)
- Multimedia (43)
- Faculty Publications (1,483)
- January 2015 (Revised July 2019)
- Case
Rebranding Godiva: The Yıldız Strategy
By: Rohit Deshpande and Esel Çekin
This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details
Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan
Deshpande, Rohit, and Esel Çekin. "Rebranding Godiva: The Yıldız Strategy." Harvard Business School Case 515-059, January 2015. (Revised July 2019.)
- 05 Jul 2006
- Working Paper Summaries
Advertising and Expectations: The Effectiveness of Pre-Release Advertising for Motion Pictures
- May 2018
- Case
Harvest City: The Intelligent Procurement System Project
By: Lynda M. Applegate and Ramiro Montealegre
The Harvest City case describes the implementation of a cloud- and IoT-based intelligent procurement system at a new convention complex in the U.S. Midwest. The decision to build a convention complex is a strategic initiative for this city and involves extensive use of... View Details
Keywords: Information Technology; Projects; Management; Decision Making; Business and Government Relations; Information Technology Industry
Applegate, Lynda M., and Ramiro Montealegre. "Harvest City: The Intelligent Procurement System Project." Harvard Business School Brief Case 918-507, May 2018.
- November 1997
- Case
Odwalla, Inc.
By: Ray A. Goldberg and Tom Clay
Odwalla suffered one of the worst food safety crises in history and not only survived but continued to grow. Now they need to decide how the crisis affected their business and how to expand their business. View Details
Keywords: Growth and Development; Crisis Management; Safety; Expansion; System Shocks; Food and Beverage Industry
Goldberg, Ray A., and Tom Clay. "Odwalla, Inc." Harvard Business School Case 598-047, November 1997.
- 29 Jun 2010
- News
Ruling Means Few Changes for Companies Under Sarbanes-Oxley
- December 2018 (Revised September 2019)
- Case
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice... View Details
Keywords: Digital Marketing; Entertainment; Politics; Activism; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Marketing Communications; Sports; Advertising; Social Media; Apparel and Accessories Industry; Sports Industry; Consumer Products Industry; United States; North America
Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Case 519-046, December 2018. (Revised September 2019.)
- 24 Feb 2015
- News
Wal-Mart, Land Of Low Prices And Low Wages, Is Cleaning Up Its Act
- 22 Oct 2014
- Video
Social Impact Investing: Measuring Success
- 03 Apr 2009
- What Do You Think?
How Much Obsolescence Can Business and Society Absorb?
exaggerated swings in attitudes and markets. How are new technologies affecting organizations? Are "tech cliques" forming around such media as Facebook, YouTube, and now Twitter? How does that View Details
- 06 Oct 2010
- News
Rating agency multiplicity
- Research Summary
Marcelo Bucheli is currently studying the operations of Standard Oil Company (New Jersey) in Colombia and Mexico during the 1920s and 1930s. He is analyzing how the local political environment of each of these countries affected the company's international corporate... View Details
- April 2001
- Background Note
Exchange Rate Terminology and Analytics
An introduction to the concept of exchange rates, simple analytics regarding currency appreciation and devaluation, and real and nominal exchange rates. Concludes with a series of examples that illustrate how shifts in exchange rates and inflation can affect firms'... View Details
Kennedy, Robert E. "Exchange Rate Terminology and Analytics." Harvard Business School Background Note 701-121, April 2001.
- 17 May 2017
- Working Paper Summaries
Turbulence, Firm Decentralization and Growth in Bad Times
- September–October 2013
- Article
Changes in Work, Changes in Self? Managing Our Work and Non-Work Identities in an Integrated World
By: Lakshmi Ramarajan and Erin M. Reid
Diverse workplaces are challenging the boundaries between workers' personal and professional lives, as workers today navigate employer pressures regarding who they are and who they can be outside of work. Lakshmi Ramarajan and Erin M. Reid consider how the attunement... View Details
Keywords: Diversity; Identity; Boundaries; Power and Influence; Performance Effectiveness; Organizational Change and Adaptation
Ramarajan, Lakshmi, and Erin M. Reid. "Changes in Work, Changes in Self? Managing Our Work and Non-Work Identities in an Integrated World." European Business Review (September–October 2013): 61–64.
- May 2017
- Case
Fresh to Table
By: Gautam Mukunda and Brooks C. Holtom
After the contentious firing of an office manager, the leadership at Fresh to Table, a software-as-a-service provider for luxury hotels and restaurants, make an unpleasant discovery. While reviewing the office manager's internal electronic communications, company... View Details
Keywords: Behavior; Resignation and Termination; Organizational Culture; Values and Beliefs; Leadership
Mukunda, Gautam, and Brooks C. Holtom. "Fresh to Table." Harvard Business School Brief Case 917-541, May 2017.
- June 1978 (Revised August 1987)
- Background Note
Note on the Motorcycle Industry--1975
Discusses several changes in the motorcycle industry: the emergence of Japanese competitors; the growth in demand for light motorcycles; and the emergence of recreational uses; and how these changes have affected older United States and British manufacturers. View Details
Buzzell, Robert D., and Dev Purkayastha. "Note on the Motorcycle Industry--1975." Harvard Business School Background Note 578-210, June 1978. (Revised August 1987.)
- 22 Oct 2014
- Research & Ideas
An Economic Principle For Us All: Comparative Advantage
The first edition of A Concise Guide to Macroeconomics, by David A. Moss was published in 2007—just as one of the world's great economic downturns was taking off. The second edition has just been published, which includes an epilogue on the crisis and the contrasting... View Details
Keywords: Re: David A. Moss
- February 2011
- Background Note
Corporate Reform Elements of the Dodd-Frank Act
By: Robert C. Pozen, Phillip Andrews and David Lane
This note summarizes the four major changes affecting corporate governance that were made by the Dodd-Frank Act of 2010. These changes relate to: advisory notes by shareholders, refinements to board structure, non-disclosure on compensation and tightening up of certain... View Details
Keywords: Corporate Disclosure; Corporate Governance; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Government Legislation; Executive Compensation; Business and Shareholder Relations; United States
Pozen, Robert C., Phillip Andrews, and David Lane. "Corporate Reform Elements of the Dodd-Frank Act." Harvard Business School Background Note 311-091, February 2011.
- 08 Dec 2014
- Blog Post
A New Way to Recruit
day-to-day responsibilities in those fields, and how those positions may affect one’s career trajectory. As HBS students, we are all extraordinarily lucky to be part of a talented group of professionals willing to share our experiences... View Details
- 2020
- Working Paper
Private Equity and COVID-19
By: Paul A. Gompers, Steven N. Kaplan and Vladimir Mukharlyamov
We survey more than 200 private equity (PE) managers from firms with $1.9 trillion of assets under management (AUM) about their portfolio performance, decisionmaking and activities during the Covid-19 pandemic. Given that PE managers have significant incentives to... View Details
Keywords: Health Pandemics; Private Equity; Management; Investment Portfolio; Performance; Decision Making; Value Creation
Gompers, Paul A., Steven N. Kaplan, and Vladimir Mukharlyamov. "Private Equity and COVID-19." NBER Working Paper Series, No. 27889, October 2020.