Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (480) Arrow Down
Filter Results: (480) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (702)
    • News  (126)
    • Research  (480)
    • Events  (2)
    • Multimedia  (5)
  • Faculty Publications  (232)

Show Results For

  • All HBS Web  (702)
    • News  (126)
    • Research  (480)
    • Events  (2)
    • Multimedia  (5)
  • Faculty Publications  (232)
← Page 18 of 480 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 13 Mar 2017
  • Research & Ideas

Hiding Products From Customers May Ultimately Boost Sales

Concealment, co-authored by Kris Johnson Ferreira and Joel Goh, both assistant professors in the Technology and Operations Management Unit at Harvard Business School. The paper is novel in that it considers product categories in which... View Details
Keywords: by Carmen Nobel; Retail; Fashion
  • September 2010
  • Case

NetApp

By: Das Narayandas and Elizabeth A. Kind
NetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half... View Details
Keywords: Advertising; Business Model; Design; Revenue; Planning; Problems and Challenges; Sales; Information Technology Industry; Information Technology Industry; Information Technology Industry
Citation
Educators
Purchase
Related
Narayandas, Das, and Elizabeth A. Kind. "NetApp." Harvard Business School Case 511-058, September 2010.
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

propositions represents a market test and signal of what consumers want. Q: Consumer marketing appears to be drifting away from mass market advertising to more targeted approaches made possible by the digital world. Is political marketing... View Details
Keywords: by Sean Silverthorne
  • 04 Jun 2001
  • Research & Ideas

RealNetworks, CNET, and Judo Strategy

Bonnie (MBA '90), CEO of CNET, whose Web sites—not to mention a radio station and several print magazines—provide a wealth of information to technology buffs and buyers alike. Founded in 1992, CNET has fared so well in the marketplace... View Details
Keywords: by Jim Aisner
  • 05 Aug 2010
  • What Do You Think?

What Is Customer Opinion Good For?

brings me to a new book, Different, by Youngme Moon, a member of the marketing faculty at the Harvard Business School. She reacts to the proliferation of products and advertising that are so much alike that they create a blur in... View Details
Keywords: by Jim Heskett; Technology
  • 03 Aug 2015
  • Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

Technology and Operations Management unit at Harvard Business School. And why would Apple ever allow a Kindle app in its App Store in the first place? "We all know historically Apple often says no to apps that directly compete with... View Details
Keywords: by Michael Blanding; Technology; Technology; Technology
  • 19 Oct 2009
  • Research & Ideas

Why Are Web Sites So Confusing?

the most popular items (e.g., bread, milk) in the furthest possible place from the entrance; that shopping malls seem designed to make sure you get lost at every single visit; and that popular magazines drown the content they carry in a sea of View Details
Keywords: by Andrei Hagiu & Bruno Jullien
  • 02 Nov 2020
  • What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

SUMMING UP Is antitrust just a quaint notion in the internet/Cloud age? What do you think? The lack of response to November’s column sends me a message: There appears to be less interest in antitrust issues regarding technology platforms... View Details
Keywords: by James Heskett; Technology; Technology; Technology; Technology; Technology; Technology
  • 05 Mar 2014
  • What Do You Think?

When Will the Next Dot.com Bubble Burst?

acquisitions and the price paid per employee are once again fueling headlines. (A better yardstick might be price per user, which in the case of WhatsApp was about $40 for a service with no advertising and a revenue stream of $1 per year... View Details
Keywords: by James Heskett; Publishing; Retail
  • 11 Oct 2016
  • First Look

October 11, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=45842 Effectiveness of Paid Search Advertising: Experimental Evidence By: Dai, Weijia (Daisy), and Michael Luca Abstract—Paid search has become an increasingly common form of advertising, comprising about half of all... View Details
Keywords: Sean Silverthorne
  • February 2009 (Revised March 2009)
  • Case

Publicis Groupe 2009: Toward a Digital Transformation

By: Rosabeth M. Kanter and Matthew Bird
After a series of acquisitions, Maurice Levy, the Chairman and CEO of Publicis Groupe, had created the fourth largest marketing and communications company in the world. His next major challenge was managing the firm's digital transformation. In December 2006, the... View Details
Keywords: Mergers and Acquisitions; Transformation; Financial Crisis; Globalized Firms and Management; Leading Change; Organizational Change and Adaptation; Expansion; Information Technology; Advertising Industry; Advertising Industry
Citation
Educators
Purchase
Related
Kanter, Rosabeth M., and Matthew Bird. "Publicis Groupe 2009: Toward a Digital Transformation." Harvard Business School Case 309-085, February 2009. (Revised March 2009.)
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

Advertising Authors:Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details
Keywords: Sean Silverthorne
  • 25 Oct 2012
  • Research & Ideas

10 Reasons Customers Might Resist Windows 8

made me feel like one." "Your software should not make anyone feel like an idiot," Kanter advises. 7. More work—This is an unavoidable biggie. Change generally requires work. That can feel like an irony when it comes to a software upgrade that's View Details
Keywords: by Carmen Nobel; Computer; Consumer Products
  • 23 Jul 2001
  • Research & Ideas

How the Giants of Enterprise Seized the Future

at a company that would act as an avenue rather than a barrier to his vision of the future of technology. It was Noyce's silicon integrated circuit that gave "Silicon Valley" its name. Andrew Carnegie's career provides a guide to the View Details
Keywords: by Richard S. Tedlow
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

  Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract This paper addresses a longstanding puzzle involving the... View Details
Keywords: Martha Lagace
  • 02 May 2005
  • What Do You Think?

Where is Consumer Generated Marketing Taking Us?

Text-mining technologies can now help companies listen to their customers better than ever... My advice: 'Don't let your competitors listen to your clients; do it yourself first.'" Andrea Learned pointed out, "Eventually, those... View Details
Keywords: by James Heskett
  • 30 Apr 2001
  • Research & Ideas

New Paths to Success in Asia

the fact that they are often breaking new ground. . . . "A lot of people think that dot-coms in Asia are just taking U.S. technology and replicating the same business models. That may have been a valid criticism in the past, but... View Details
Keywords: by Alejandro Reyes & Deborah Blagg
  • 08 Mar 2011
  • First Look

First Look: March 8

Cournot-style competition. Meanwhile, each advertiser must pay a participation cost to use each ad platform, and advertiser entry strategies are derived using symmetric Bayes-Nash equilibrium that lead to... View Details
Keywords: Sean Silverthorne
  • October 2021 (Revised March 2022)
  • Supplement

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli and Fabrizio Fantini
PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; Retail Industry; Italy
Citation
Purchase
Related
Israeli, Ayelet, and Fabrizio Fantini. "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion." Harvard Business School Spreadsheet Supplement 522-710, October 2021. (Revised March 2022.)
  • 2021
  • Report

The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation

By: John A. Deighton and Leora Kornfeld
This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details
Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding
Citation
Register to Read
Related
Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.
  • ←
  • 18
  • 19
  • …
  • 23
  • 24
  • →

Are you looking for?

→Search All HBS Web
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.