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  • All HBS Web  (702)
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  • 2012
  • Article

Antitrust Scrutiny of Google

By: Benjamin Edelman
I evaluate antitrust claims against Google and propose possible remedies. While Google's specific tactics are often novel, I show connections to practices deemed unlawful over a period of decades, and I identify remedies well grounded in antitrust precedent. View Details
Keywords: Competition; Antitrust; Google; Search; Non-price Terms; Digital Marketing; Lawsuits and Litigation; Advertising Industry; Advertising Industry
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Edelman, Benjamin. "Antitrust Scrutiny of Google." Journal of Law 2, no. 2 (2012): 445–464.
  • 24 May 2004
  • Research & Ideas

The Watsons: IBM’s Troubled Legacy

the fair, with its theme of "Building the World of Tomorrow," as an ideal venue for institutional advertising and image making. This fair was to be more than merely a "showroom for the display of goods"; it was to be,... View Details
Keywords: by Richard S. Tedlow
  • 20 Sep 2004
  • Research & Ideas

How Consumers Value Global Brands

breakthrough technologies faster than rivals. Global brands "are very dynamic, always upgrading themselves," said an Indian. An Australian added that global brands "are more exciting because they come up with new products... View Details
Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

propositions represents a market test and signal of what consumers want. Q: Consumer marketing appears to be drifting away from mass market advertising to more targeted approaches made possible by the digital world. Is political marketing... View Details
Keywords: by Sean Silverthorne
  • 04 Jun 2001
  • Research & Ideas

RealNetworks, CNET, and Judo Strategy

Bonnie (MBA '90), CEO of CNET, whose Web sites—not to mention a radio station and several print magazines—provide a wealth of information to technology buffs and buyers alike. Founded in 1992, CNET has fared so well in the marketplace... View Details
Keywords: by Jim Aisner
  • 19 Oct 2009
  • Research & Ideas

Why Are Web Sites So Confusing?

the most popular items (e.g., bread, milk) in the furthest possible place from the entrance; that shopping malls seem designed to make sure you get lost at every single visit; and that popular magazines drown the content they carry in a sea of View Details
Keywords: by Andrei Hagiu & Bruno Jullien
  • October 2021 (Revised March 2022)
  • Supplement

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli and Fabrizio Fantini
PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; Retail Industry; Italy
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Israeli, Ayelet, and Fabrizio Fantini. "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion." Harvard Business School Spreadsheet Supplement 522-710, October 2021. (Revised March 2022.)
  • 02 Sep 2016
  • Op-Ed

The Twitter Election

advertisements in battleground or swing states. These ads are designed to raise doubts about and paint a picture of Trump before he has enough money to hit the airwaves in earnest. Complementing this air war is Clinton's well-organized... View Details
Keywords: by John Quelch and Thales Teixeira
  • 05 Aug 2010
  • What Do You Think?

What Is Customer Opinion Good For?

brings me to a new book, Different, by Youngme Moon, a member of the marketing faculty at the Harvard Business School. She reacts to the proliferation of products and advertising that are so much alike that they create a blur in... View Details
Keywords: by Jim Heskett; Technology
  • 06 Mar 2007
  • First Look

First Look: March 6, 2007

this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707031 Brightcove and the Future of Internet Television Harvard Business School Case 707-457 Brightcove, a technology and services provider to content owners in the... View Details
Keywords: Martha Lagace
  • 02 Feb 2015
  • Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

digital technologies and business models. The Incumbents' Challenge As competitors attempt to wedge their way between incumbents and their customers, decoupling presents a difficult challenge. One counter-strategy is what Teixeira calls... View Details
Keywords: by Michael Blanding
  • 20 Nov 2012
  • First Look

First Look: November 20

  PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a... View Details
Keywords: Sean Silverthorne
  • 26 Nov 2012
  • Research & Ideas

New Winners and Losers in the Internet Economy

Direct employment in the US Internet ecosystem has doubled in those four years, with 1 million new jobs added to the million that already existed in 2007, according to a recent study commissioned by the Interactive Advertising Bureau,... View Details
Keywords: by Dina Gerdeman; Publishing
  • 16 Dec 2014
  • First Look

First Look: December 16

IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
Keywords: Sean Silverthorne
  • 13 Mar 2017
  • Research & Ideas

Hiding Products From Customers May Ultimately Boost Sales

Concealment, co-authored by Kris Johnson Ferreira and Joel Goh, both assistant professors in the Technology and Operations Management Unit at Harvard Business School. The paper is novel in that it considers product categories in which... View Details
Keywords: by Carmen Nobel; Retail; Fashion
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

  Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract This paper addresses a longstanding puzzle involving the... View Details
Keywords: Martha Lagace
  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

collaboration with Harvard Business School's Educational Technology Group. McGovern will be using the product in the Advanced Management Program "Managing for Senior Executives" program in June. The program has been made... View Details
Keywords: by Sean Silverthorne
  • 30 Apr 2001
  • Research & Ideas

New Paths to Success in Asia

the fact that they are often breaking new ground. . . . "A lot of people think that dot-coms in Asia are just taking U.S. technology and replicating the same business models. That may have been a valid criticism in the past, but... View Details
Keywords: by Alejandro Reyes & Deborah Blagg
  • 02 Jun 2014
  • Research & Ideas

Secrets to a Successful Social Media Strategy

unacceptable behavior in the offline world might be perfectly acceptable in the online world. For example, corporate norms and fear that the boss might find out prevent many employees from openly advertising themselves on the job market.... View Details
Keywords: by Carmen Nobel
  • September 2010
  • Case

NetApp

By: Das Narayandas and Elizabeth A. Kind
NetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half... View Details
Keywords: Advertising; Business Model; Design; Revenue; Planning; Problems and Challenges; Sales; Information Technology Industry; Information Technology Industry; Information Technology Industry
Citation
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Narayandas, Das, and Elizabeth A. Kind. "NetApp." Harvard Business School Case 511-058, September 2010.
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