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Show Results For
- All HBS Web
(522)
- News (77)
- Research (381)
- Events (3)
- Multimedia (1)
- Faculty Publications (213)
Frank A. Munsey
Frank Munsey revolutionized the publishing industry by bringing financial rigor to the business. Munsey was a pioneer in connecting advertising prices to circulation volume making large-scale magazine production affordable and profitable.... View Details
Keywords: Publishing & Print Media
Cyrus H. K. Curtis
Curtis pioneered many tactics that are hallmarks of modern magazine publishing including securing large-scale advertising revenue by building mass circulation through low subscription prices, introducing market research for target... View Details
Keywords: Publishing & Print Media
Helen R. Reid
Working at the newspaper since 1918, Reid was instrumental in expanding the Tribune’s advertising revenue, circulation, and editorial content. She played a major role in promoting women within the organization, and by the forties, the... View Details
Keywords: Publishing & Print Media
- 01 Apr 2000
- News
Getting the Message
promote them. Adapted from "Restructuring in the U.S. Advertising Media Industry," by Alvin J. Silk, Lisa R. Klein, and Ernst R. Berndt, a paper that was presented at the Berlin Internet Economics Workshop... View Details
Keywords: Susan Young
Pete Rozelle
equal-revenue-earning teams. These changes allowed the NFL to become a profitable enterprise by promoting competition among the teams for players and among the networks and merchandisers for broadcasting and advertising rights,... View Details
Keywords: Entertainment & Broadcast Media
- Research Summary
Overview
By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
trouble but project an authenticity welcomed by many voters. He is keeping his marketing powder dry until after Labor Day, gambling that Clinton's August advertising blitz will not yet have sealed his fate.Trump is clearly more... View Details
Keywords: by John Quelch and Thales Teixeira
- 12 PM – 1 PM EDT, 25 Apr 2017
- Webinars: Trending@HBS
A Recipe for Digital Disruption
In recent years, a new wave of digital disruption has been taking over the Internet. In this talk, Associate Professor Teixeira will show how a variety of firms, both incumbents and startups, are using digital technologies to break the bonds between activities that... View Details
- 01 Oct 2002
- News
Thinking Outside the Centerfold
Hicks: showcasing cars, marketing "Truth." Photo courtesy Jeff Hicks With a slumping economy and an increasing number of communications outlets competing for diminishing advertising dollars, media companies... View Details
Robert E. (Ted) Turner
Taking over his father’s outdoor advertising company in 1963, he immediately began expanding it beyond its core billboard business, acquiring Atlanta television’s Channel 17. Securing programming from national networks, showing “light... View Details
Keywords: Entertainment & Broadcast Media
Harry Chandler
Times led all other American newspapers in advertising space and amount of classified ads. Under Chandler’s leadership, the Times was also the first newspaper in the country to establish a personnel department, and one of the first to... View Details
Keywords: Publishing & Print Media
- 18 Jan 2018
- News
Making a Mark in Multicultural Marketing
Sheila Marmon (MBA 1999) has built her career by breaking down barriers. The founder and CEO of Mirror Digital, a technology-enabled media and advertising company, Marmon has executed more than 350... View Details
Nelson Doubleday
1947 as the largest publishing house in the nation with annual sales over $30 million. Doubleday was a keen manager who readily terminated unprofitable enterprises and embraced modern advertising techniques and market strategies. View Details
Keywords: Publishing & Print Media
- Web
The Art of American Advertising: 1865 - 1910
printing, companies with products to sell reached wholesalers, retailers, and home consumers through media of all shapes, sizes, colors, and imagery—from trade catalogs and trade cards to broadsides and posters to souvenir publications... View Details
- 06 Mar 2007
- First Look
First Look: March 6, 2007
Chuck" advertising campaign. This campaign aims to differentiate Schwab in the cluttered financial services marketplace. Test market results facilitate discussion of advertising objectives, message... View Details
Keywords: Martha Lagace
- 29 Mar 2023
- News
Robert Kraft Launches Campaign to Combat Antisemitism
person," as reported by CBS News. The campaign was launched through Kraft's Foundation to Combat Antisemitism and will feature public service television advertisements as well as a social media campaign.... View Details
Earl G. Graves
of the black community of the need for such a publication, Grave eventually garnered the support of over 100,000 leaders and organizations. By 1992, the magazine had national recognition–including advertising support from many Fortune 500... View Details
Keywords: Publishing & Print Media
Katharine M. Graham
By hiring and supporting top-notch editors, Graham made the Washington Post into one of the top newspapers in the nation. Under Graham, the Post emerged as the country’s fifth largest daily by circulation - 602,000 daily and 828,000 on Sunday. By 1966, the Post was... View Details
Keywords: Publishing & Print Media
- 05 Aug 2015
- News
Bringing New Life to an Iconic Magazine
the organization (now operating as the Advisory Board Company and Corporate Executive Board) employs more than 6,500 people and generates annual revenues approaching $1.5 billion. While he didn’t fulfill his political dreams, Bradley realized that View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different... View Details